Last week, I read David Rodnitzky’s Enterprise SEM column on brand term bidding, and I loved it! Even better, it got me thinking about search and affiliate marketing again. While I think David made some excellent points, as I consumed his endless wit and wisdom, I kept thinking: All that brand keyword goodness, it’s almost too much for one advertiser!
See, I’m a bit unorthodox when it comes to brand terms and their keyword space. I read a lot around here about how search marketers should deal with brand keywords – don’t buy, don’t allow them to be bid on, don’t include brand t [...]
Related Topics: Channel: SEM | Enterprise SEM