AdWords advertisers on Google's Display Network can now use multiple targeting methods at the ad group level, rather than the campaign level, via a new feature called "Flexible Reach." The option was first reported by Philly Marketing Labs on its blog, but it is already appearing in accounts and in AdWords Help.
With Flexible Reach, which can be enabled now within the campaign settings under Networks, advertisers can, for example, choose to target to a specific placement or placements -- so the ads only show there. Alternatively, they can choose to bid differently for these placements, [...]
Related Topics: Channel: SEM | Google: AdWords