SearchCap: The Day In Search, June 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like AssistantBuried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the Google search experience for mobile devices. To date Google has been compensating for the awkwardness of the PC SERP on smartphones with voice search and other marginal “fixes.” Today it took a potentially m [...]


Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant

Screen shot 2012-06-27 at 1.14.06 PM Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the Google search experience for mobile devices. To date Google has been compensating for the awkwardness of the PC SERP on smartphones with voice search and other marginal "fixes." Today it took a potentially major step toward offering a distinct search experience designed specifically for mobile that may bury the "old" mobile SERP. The familiar smartphone mobile SERP is still there and probably will continue to be shown in a majority of cases. But these new e [...]


Microsoft AdCenter Rollout Comes To Three More European Countries

search_alliance_en_201108 The paid search part of the Search Alliance has conquered three more countries. Both Bing- and Yahoo-owned and operated properties, as well as publisher networks, in Germany, Austria and Switzerland are now powered by Microsoft Advertising's adCenter, the company announced today. Now both the algorithmic and the paid search portions of the Alliance have been rolled out in Austria, Canada, France, Germany, India, Ireland, Switzerland, the UK and the US. The remaining European countries -- Denmark, Finland, Italy, Netherlands, Norway, Spain and Sweden -- are expected to be transitioned later [...]


Google’s Knowledge Graph Has An Error 20% Of The Time

Google's knowledge graph which launched a little over a month ago is reportedly often wrong. Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights and 1 out of 5 of them had outdated or wrong information. For those in the Top 50 on Forbes’ Celebrity 100 list, Google is more often right, with only a 4% chance of the information being outdated. So combined, 12% of the answers in the knowledge graph a [...]


3 Questions To Ask Your B2B SEO Expert

Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what B2B SEO methodologies are you implementing? How does the SEO program directly contribute to my business goals and marketing objectives? 1.  Unique Aspects Of Your B2B SEO Plan Evaluate your expert’s understanding of your specific B2B market. Ensure that yo [...]


How Search-A-Likes Can Improve Both Search Retargeting & SEM Campaigns

Regardless of medium, the best marketers know cross-channel integration is key, and the exchange of information between channels should be a two way street. The world of online marketing is no exception, as more and more search marketers are looking to search retargeting as a way to leverage their knowledge of search engine marketing over into the rapidly evolving world of online display advertising. There are several motivations for search marketers to get involved with display advertising. These include: Lower CPC costs. In many cases, CPC costs are lower in display than they are in s [...]


How To Get Management Excited About Conversion Optimization

As search marketers, your job is to generate traffic. More traffic means more sales. As we become more wise to the math of conversion, we begin to realize that it may make sense to shift some attention away from the unending search for higher click-through rates and toward getting higher conversion rates on our sites. If you have gone to bat for adding some serious conversion optimization to your search campaigns, you know that it isn't an easy sell. We tell the powers-that-be how higher conversion rates effectively reduce the cost of the search marketing by lowering acquisition costs. W [...]


Google Tests New Car Leads Product

google-car-sales-featured Financial services, hotels, flights, products... what's next for Google's paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific automotive-related terms, such as "Palo Alto Toyota," return results that include a box similar to other Google Advisor products. The box shows images of vehicles, prices and a link to the dedicated Auto Advisor site -- http://www.google.com/advisor/usauto. ( [...]


New Google Test: Remove The Top Black Bar

Google is testing yet another user interface test, this one is where the top thin black bar can be removed completely. Tecno-net spotted this earlier and showed that if you can also remove the top black bar by going to this URL. Google added the thin Google black bar back in June 2011 and tried another drop down version a few months after but then went back to the thin black bar. Now you can remove it by adding ?esrch=Agad::Public to the end of the Google URL. Here are pictures with and without he black bar: Google also recently started testing a top bar navigation. [...]


SearchCap: The Day In Search, June 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official Google Panda Update Version 3.8 On June 25thGoogle has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries worldwide,” said Google on Twitter. There were earlier rumors of an update over the weekend but Google said the rollout started today and not over the weekend. The previous Panda update was on [...] How Social Signals Could Potentially Influence Loc [...]


How Social Signals Could Potentially Influence Local Search Results

For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results. A lot of smaller local businesses aren’t blessed with an extremely large marketing budget and could have potentially resorted to tactics that caught them up in the Penguin filter. There are ways to take advantage of the local space without spending an extraordinary amount of money, while leveraging your social community at the same time. When Google+ integrated local places in May and sta [...]


Workshops at SMX East – Best Rates Available Now

Attend a comprehensive workshop conducted by leading experts in internet and search marketing at SMX East. Workshops will be held on October 1, immediately preceding SMX East on October 2-4 in New York City. Here’s workshop lineup: Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more. International Search Summit: Extend your international reach wi [...]


Bing Maps Introduces 38 Million Sq Kilometers Of New Satellite Imagery

As the "mapping wars" heat up Microsoft is introducing a huge new body of satellite imagery into Bing Maps. It's not clear whether any of this will extend to mobile given the apparent substitution of Nokia Maps for Bing in Windows Phone 8. The new imagery covers vast amounts of land on almost every continent. According to the Bing blog post, "The total area covered in this data release is nearly 38 million square kilometers." The company says that this single update constitutes more data (165 terabytes) than all the previous releases combined (129 terabytes). Bing also said that its [...]


100% Search Topics, Speakers & Community: Search Marketing Expo ­ SMX East in NYC, October 2-4

Search Marketing Expo - SMX East provides expert insight and real-world-proven tactics on paid search, SEO, local search, mobile and more. Immerse yourself in exceptional content and networking, October 2-4 in New York City. Six intensive workshops also available October 1. Register by July 28 and pay just $1395 for a 3 day All Access pass. For more info visit smxeast.com. [...]


The Domino Effect Of Links & Relationships

Link building can, and should, be a domino effect. A good solid link should lead to more good, solid links, but do we always pursue links with this in mind? I confess that I don't always. Sometimes a link is just a link, and that's where it ends, but moving forward in the wake of the recent algorithm updates, I think we'll all be better off if we try to build links that build links. Along with that, since I firmly believe that building relationships builds links, we'll talk about how to do that, too. It's simple and easy but sometimes the simple and easy methods are the most overlooked. [...]


Why Google Should Retire The Global Market Finder

Does Google really "get" international? There are clearly some very clever people within Google who do -- but the corporation's behavior bizarrely still tends to suggest a silicon valley tech company that's a little insulated from the non-English speaking world. Take, for example, the "Global Market Finder" tool which you can find here. This tool was originally conceived in the UK and then made its way into the Google mothership. The idea behind the tool is that you can enter a keyword or several keywords -- and it will then automatically in a matter of seconds rank the markets where the [...]


Start Getting Your Business Ready Now For Apple Maps, Google+ Local

The battle to dominate the local search space intensified these past few weeks as Apple and Google both announced new initiatives designed to capitalize on this rapidly growing market. The headlines – Apple introduces new Maps feature and Google Places becomes Google+ Local – sparked great interest: not only in what the moves mean for the industry, the companies themselves and the consumers who use these offerings everyday, but also in how they will impact local businesses that increasingly count on these tools to drive visibility and ultimately sales. While many questions remain abo [...]


SEO In 10 Minutes & Many New Google Webmaster Videos

Maile Ohye, Developer Programs Tech Lead at Google, posted a video on the Google Webmaster Blog about how to learn the "essential" SEO techniques for your web site. It is targeted specifically at sites with under 50 pages or so, that want to rank for their company name and related keywords, and want to be "smart about search engines and attracting searchers." Here is that video: Google also published several new videos on the Google Webmaster Academy. Here are those pretty short videos: How malicious parties can spam your site: Using Sitemaps to help Google find content h [...]


Official Google Panda Update Version 3.8 On June 25th

panda-face-top-news Google has announced they pushed out a new refresh to the Panda algorithm recently. This update "noticeably affects only ~1% of queries worldwide," said Google on Twitter. There were earlier rumors of an update over the weekend but Google said the rollout started today and not over the weekend. The previous Panda update was on June 8th and before that on April 26th. Typically, Google pushes out algorithm updates for Panda and Penguin every month or so. While the last Panda update was just over 2 weeks ago, Google felt they wanted to push out a new refresh. Here is the tweet: H [...]


SearchCap: The Day In Search, June 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Current State Of PPC Keyword Match TypesI’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth on topics such as ad rotation, features needed/wanted in AdWords, and changes to keyword match types. In my column on the Google ad rotation change last month, I expressed my strong concerns about [...] Where’s Waldo? According To Google Maps, Colorado Wild [...]


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