More from Search Engine Land: Page 2

Ecommerce

Google’s 2012 Gay Pride Search Bar Ribbon

In 2011, 2010, 2009 and 2008 Google showed their support for the Gay and Lesbian community by adding the rainbow colors to the search results. This year is no different for the Gay and Lesbian Pride month. If you search for [gay] or related keywords, Google will show the following ribbon under the search box: […]

Apple

Apple Changes Ranking Algorithm For App Store Searches?

TechCrunch reports Apple seems to have changed how they rank apps within the App Store search results. Prior, having the keyword in your app’s name would tend to work well in terms of ranking the app in the app store. Now, according to several app developers, Apple is also ranking the apps based off of […]

Content

Google’s Matt Cutts On Affiliate Links: We Handle Majority Of Them

The video about is from the SMX Advanced show in 2012 where Danny Sullivan asked Google’s Matt Cutts about nofollowing affiliate links. Matt responded that although they handle the majority of affiliate links automatically, if you are at all worried, you should nofollow those links to be careful. Here is what Matt said, if you […]

Google News

10 Numbers Every Enterprise SEO Needs On Speed Dial

As I have written in earlier columns, SEO is not rocket science. What the industry has labeled “Enterprise SEO” is more project management and compliance work than it is the algorithm-chasing or link-whoring that smaller institutions have to take on in order to compete in the search marketplace. In our Enterprise SEO work, we have […]

Apple

SearchCap: The Day In Search, June 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Solve The Alan Turing Google Logo Puzzle Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, […]

Ecommerce

How To Solve The Alan Turing Google Logo Puzzle

Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, I’ve ever seen. The logo is a representation of the look and functionality of the Turing machine, a machine that was the stepping stone for modern computing. This Doodle asks you to solve […]

Platforms

Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data

Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic series’ take on the topic: https://xkcd.com/208/). This article demonstrates some useful ways to use regular expressions with PPC, by adding new dimensions to our typical Account/Campaign/AdGroup hierarchy of data. Another use for regular […]

Apple

Google Drastically Cuts Prices On Maps API Usage

Google is dramatically cutting prices for the heaviest developer-users of of its Maps API to keep them from defecting to other platforms. The company has slashed prices “from US $4 per 1,000 map loads to 50¢ per 1,000 map loads.” Since the new fees policy was instituted last Fall, there have been several high profile […]

Apple

Google Maps’ Mobile Ads Format Gets A Refresh

Google has revamped its format for AdWords that display within Maps for Mobile, in an effort to make them work more efficiently for smartphone users and advertisers. As a part of the new format, which will be made available to newer versions of Android phones today, calls to action like “get directions” and “click to call” […]

Google

Google Maps Enters Mobile Workforce Management

There are a number of companies that operate in the enterprise segment offering products for fleet and mobile workforce management, such as Telenav. Now Google is getting into the game with a new product descriptively but somewhat awkwardly called “Google Maps Coordinate.” (Don’t they know about branding consultants?) The new enterprise tool, which will apparently […]

Analytics & conversion

A Marketer’s Guide To Table Formatting In Excel

If there’s one task most marketers share — whether their focus is SEO, paid search, or social media — it’s collecting and interpreting data. Being able to slice and dice the data to find actionable insights is key to effective analysis. Yet, one of the biggest mistakes marketers make is trying to wrangle static data […]

Apple

Apple Developers, Fan Sites Show Off The New Apple Maps & Local Search

Apple developers have had more than a week to play with (and learn) Apple Maps, one of the primary announcements from last week’s Worldwide Developers’ Conference. One Apple developer recently sent us some screenshots of the Apple Maps app, and several Apple fan sites have already posted videos on YouTube showing their hands-on tests. Some […]

Apple

SearchCap: The Day In Search, June 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sued By Texas Attorney General To Turn Over Documents According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The […]

Content

Google Sued By Texas Attorney General To Turn Over Documents

According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The Texas Attorney General is currently investigating Google’s alleged anti-competitive behavior and potential abuse of power. That investigation is essentially parallel to what’s going on at the Federal Trade Commission. The suit, filed Monday in […]

SEO

Growing Your Business By Branding Through SEO

You’re surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select some reading material for a weekend trip […]

Bing

Bing’s Image Search Gets A New Look, Updated Features

Bing has updated its image search today with a new look and some tweaks to its search and discovery features. The first thing you’ll notice, aside from the fact that puppies are really cute, is the tight tile-based layout that Pinterest often gets credited for making popular in the past year or so. Both Flickr […]

PPC

Sometimes You Just Need To Go With Your Gut In Data Analysis

It is difficult to understand why statisticians commonly limit their inquiries to Averages, and do not revel in more comprehensive views. Their souls seem as dull to the charm of variety as that of the native of one of our flat English counties, whose retrospect of Switzerland was that, if its mountains could be thrown […]

Google Ads

Google Rolls Out AdWords Redesign Globally

The “simpler and more beautiful” AdWords version previewed a couple of weeks ago is rolling out to all accounts globally in the next few days, Google has announced. The most significant change is the addition of “campaign types,” which allows advertisers to use an interface customized based on the type of campaign they are creating. […]

Apple

SearchCap: The Day In Search, June 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal Yahoo has announced some significant changes to their Yahoo Image and Video Search tools. They include a deal […]

Content

Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal

Yahoo has announced some significant changes to their Yahoo Image and Video Search tools. They include a deal with sourcing Getty Images most recent collections plus an upgraded user interface design with added features to Yahoo Image and Video Search. Yahoo & Getty Images Yahoo extended their partnership with Getty Images to add their high […]

Analytics & conversion

A Look At Cross-Device Search & Conversion

Mobile and Tablet strategy was a heavily discussed topic at SMX Seattle earlier this month. While there were no major revolutionary insights; I did feel that the many of the experts had important general consensuses regarding the non-PC space. Mobile search is exploding in volume and shows no signs of slowing down. As search marketers, […]

Google

Google Webmaster Tools Adds Download To Google Spreadsheets

Google announced on the Google Webmaster Central blog that you can now download many of the “heavy” data directly into a Google Spreadsheet format. Despite Google having a Webmaster Tools API and Python scripts to download your data, webmasters wanted something more basic and quicker to use. The new download options are available in the […]

Apple

SearchCap: The Day In Search, June 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ties Yellow Pages Sites For Most Accurate Local Data In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data […]

SEO

Bing Ties Yellow Pages Sites For Most Accurate Local Data

In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that yellow pages site Superpages bested Google Maps in terms of the accuracy and completeness of the local business/POI database. The following was the […]

SEO

Content Ideas For An Ecommerce Site

In this article, we’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is WindyCityParrot.com an ecommerce site that sells “everything for exotic birds”. (Note that this is not a SEO site review or user experience review.) Windy City Parrot is doing an excellent job with keyword […]

Content

Google: 12 To 14 Million Searches Per Day Returned Hacked Sites

Google’s security blog announced today several updates on how they have been addressing malware and hacked sites on the internet. Google said that between 12 and 14 million search queries per day return warnings that at least one of the results listed in the Google search results were compromised. Google has two types of labels […]

Apple

SearchCap: The Day In Search, June 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Hideous Site: An Allegory For Oddities In Local Search Results The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since […]

Local

The Hideous Site: An Allegory For Oddities In Local Search Results

The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since the top dog could command a substantially higher yearly profit as a result. The competitors’ products weren’t all that different, and their potential customers didn’t have the expertise to tell the difference, either. Their relative […]

Google Maps

Meet The Man Who Makes Sure Google Maps Is Right

MercuryNews.com has a story on Blake Stephens, the man who is responsible for many of the Google Maps edits you see on Google Maps day. In fact, this man is a member of Google Maps’ collaborative cartography corps, where users use Google Map Maker to make corrections and adjustments to the details you see on […]

SEO

The Forgotten SEO Strategy: Targeting Striking Distance Keywords

How you strategically approach your own unique search marketing landscape may be the first of many decisions you make on your search marketing journey, but it is also the most important.  A difference of inches when aiming the arrow can translate to feet downrange. SEOs can often approach selecting target keywords with a strict “I’m-going-to-focus-on-the-keywords-with-the-highest-search-volume” […]

PPC

3 Common Landing Page Flops To Avoid

In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages can be tweaked to improve conversions, overall marketing messages and various other factors. Some of my examples relate to common webpages but logic can obviously be applied to […]

Google

Most Censorship And Content Takedown Requests Come From US, Says Google

Google has released data from its latest Transparency Report covering censorship and content removal requests. The report features separate presentations of copyright-based removal requests and government requests. Google began publishing this data about two years go. The report is updated regularly; however government censorship and removal requests are updated every six months. The number of […]

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