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Ecommerce

The 2012 Google Father’s Day Logo

Google has a special animated logo for Father’s Day today. The logo depicts a child delivering coffee to his dad on a remote control device. The father is sitting on his chair relaxing and notices this, picks up the coffee while the child jumps out. The father then taps the child on the head as […]

Google algorithm updates

SearchCap: The Day In Search, June 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Android Chandelier, Google Manhole & Google Discs In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the […]

Apple

SearchCap: The Day In Search, June 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing […]

SEO

Do You Need To Protect Your SEO Agency From Clients?

I received my undergraduate degree from a small, liberal arts college in Siloam Springs, Arkansas where drinking, smoking and even dancing were forbidden. Those were the rules, and everyone knew what they were. You signed a paper when you enrolled acknowledging you knew these rules. But in truth, the rules were only enforced in the […]

Apple

Baidu Agrees To Ad Revenue Sharing Deal With Apple In China

Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts […]

Apple

Bing Does Local Content Deal With Yelp

Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S.” The content appears on […]

PPC

How Anomalies In Search Trends Could Change Your Product Roadmap

By way of example, let’s talk about how search data can have a potential impact on your enterprise, when you share your findings with your product development teams. I recently ran a number of keyword reports for the Adobe SearchCenter product management team and I was shocked by what I found. What jumped out at […]

Apple

Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6

I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the […]

Apple

SearchCap: The Day In Search, June 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, […]

Bing

Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches

Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, much like Google has been doing since late last year. The latest Bing update was published earlier today and, rather than sharing surface-level information about dozens of changes like Google does, Bing has chosen […]

Amazon

Google Wants Love & Amazon Seeking Joy In New Top Level Domain Names

Today ICANN, the organization responsible for administering “top level” domain names on the internet (e.g. dot-com, dot-org, etc) pulled aside the curtain and gave the world a glimpse of proposed new “dot-anything” names, including both the desired domain names and the organization wanting them them. It’s an interesting, and often bizarre collection of names and […]

Content

6 Key Considerations For Preparing A B2B Mobile Strategy

For B2B marketers, a common challenge is targeting the key platforms and mediums where users are most likely to consume information. In today’s digital landscape, this now includes mobile marketing. According to a recent eMarketer article, nearly one-quarter of B2B ecommerce professionals said that mobile Web was one of the most influential touch points for their […]

PPC

How To Sell Search Retargeting To The CMO

Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters to you but who haven’t […]

Google

Google Engineers On Wifi Data Collection: “Don’t Look At Me”

Denials Over Google Street View via the New York Times reports on some of the Google Street View engineers declarations when it came to the Wifi data collection done by Google’s Street View project. Reading those declarations you see engineers stating “it was not part of my duties” to review that aspect of the project. […]

Apple

Apple Maps Could Launch With More Business Listings Than Google

If the two companies’ self-reported numbers are accurate, and if nothing changes between now and then, Apple’s new Maps product will launch later this year with more local business listings than Google. As Bloomberg points out, during Apple’s announcement on Monday, the company said it has “ingested” more than 100 million business listings around the […]

Google

Chuck Norris Stars In Google’s Latest Knowledge Graph Joke

The legend of Chuck Norris lives on in Google’s latest Knowledge Graph easter egg. Do a name search for the veteran, bad-a** actor and Google’s Knowledge Graph box will include a “fact” such as “Chuck Norris counted to infinity — twice.” The joke changes with each search refresh. I’m not even going to try to […]

Content

Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low

The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they’re accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained. Here are the numbers: Google: 66.7 percent in May (vs. […]

Apple

SearchCap: The Day In Search, June 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Is For Doing Things It Tells You Not To Do “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a […]

Bing

Bing Is For Doing Things It Tells You Not To Do

“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and […]

Content

Keyword Research Tool Review: Google AdWords

Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need. Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other. So […]

Apple

Google Updates “Hot Searches” With Images & Stories

Google has announced an update to Hot Searches, formerly known as Google Hot Trends. The update gives the page a more magazine look with images from news papers, news stories, related searches, and more. But it appears to remove the ability to search for hot trends by date. Here is a close up of what […]

Paid social

Is Presentation More Important Than Content Itself?

Is content presentation more important than content itself? In a word: Absolutely. Yes, you’ve heard the “(Quality) Content is King” argument for years, and I’d never deny that that having quality, original, must-read content is essential to any content strategy. But the visual presentation is your first impression with the Web visitor: it’s what makes […]

Content

8 Tips To Increase Your Link Building Efficiency

I’ve seen a lot of posts recently that talk about how to dedicate enough time to link building to see results without it taking over your life. To be blunt, that’s a load of crap. If something is scalable, its size can be changed, like fonts. How long you have to link build for to […]

Bing

Bing Integrates Qwiki Videos Into Search Results

Bing’s search results are getting a bit more interactive with the integration of machine-generated videos from Qwiki. The companies have just announced that some search results — currently those where a Wikipedia page appears — will offer searchers a chance to see and hear a Qwiki video about the search topic. The integration shows up […]

Apple

The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced

Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers has presented the latest “Hreflang” thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news […]

Google SEO

Local SEOs Analyze Current Google Ranking Factors

Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google’s local search results haven’t strayed dramatically from past years. That’s one of the main takeaways from the 2012 Local Search Ranking Factors report that’s just out today. Organized (as always) by David Mihm, this year’s survey includes contributions […]

Apple

SearchCap: The Day In Search, June 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search […]

Apple

Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search

Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search engine. You can see a preview of some of these features at Apple.com but here is a snapshot showing enhancements including: Sports Search Restaurants with Reservation Booking Movie Search & Ticketing Search For Apps On […]

Apple

Apple Gets Into Local Search With New Maps App

The rumors were true. Among a boatload of announcements today Apple is introducing its own mapping product as part of the iOS 6 update, which is available to developers today and will be available to the rest of the iOS-using public “this Fall.” Here’s the short version of what Apple announced: Maps with local search […]

PPC

Ad Testing: Are You Using The Wrong Success Metrics?

Everyone knows you should test ads – that’s not debatable anymore. However, what is debatable is which of the ads you are testing is actually the best ad. I recently polled a large group of marketers and asked them of these ads, which one performed the best: Take a moment to decide which you think […]

Google

Official Google Panda Update Version 3.7 On June 8th

Google has confirmed the rumors of a Panda refresh happening over the weekend. Google said this refresh started rolling out on Friday, June 8th and has an impact of less than 1% of search queries in the U.S. and about 1% worldwide. As I said, the search forums took notice to major changes in the […]

Google

Settlement Of Google-Europe Antitrust Claims Might Involve Labeling “Google Products” In SERP

This morning I read Danny Sullivan’s letter to the FTC about paid inclusion and search engine disclosures. It was prompted by NexTag CEO Jeffrey Katz’s article last week in the Wall Street Journal complaining about Google’s market dominance and alleged abuse of that position. Contained within Danny’s article is a potential face-saving solution to the […]

Apple

A Letter To The FTC Regarding Search Engine Disclosure Compliance

In 2002, the US Federal Trade Commission created guidelines on how search engines should disclose paid placement and paid inclusion listings. It’s become clear to me over the past two weeks that the search engine industry has either largely forgotten these guidelines or is ignoring them. That’s why I’ve written a letter today to the […]

Google algorithm updates

SearchCap: The Day In Search, June 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related […]

Google algorithm updates

Just When You Think You Have All The Answers

I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam. The reason I mention the WWE is because awhile back, one of its most […]

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