More from Search Engine Land: Page 4

PPC

Creative Testing For the Advanced Search Marketer, Part 1

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a challenge. For paid search programs both […]

Google Ads

Google Previews New Look for AdWords Interface

The “simpler and more beautiful” Google makeover is coming to AdWords. The company is previewing the new look to users and asking for feedback before implementing it. The most significant change to functionality is the introduction of “campaign types” — depending on the type of campaign it is, you will see different options. The idea […]

Apple

SearchCap: The Day In Search, June 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gets Its Own Knowledge Graph Via Britannica Partnership Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online […]

Bing

Bing Gets Its Own Knowledge Graph Via Britannica Partnership

Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online Encyclopedia Answers,” and it adds extra information about a search result right within the search results page. As the screenshots below show, it looks quite a bit like Google’s recently-launched Knowledge Graph feature, […]

Analytics & conversion

Death To The Cliché Landing Page

This week at SMX Advanced, I gave a talk titled Death to the Cliché Landing Page (link will open the deck on SlideShare.net). Since the slides are mostly visuals, I thought I’d offer a written narration for you here. Originally, this talk was simply Death to the Landing Page. But since that might have been […]

Apple

Report: Baidu Search Option Coming To Apple’s iOS Next Week

Bloomberg News reports that as early as next week at the Apple Developer WWDC event, Apple and Baidu will announce a partnership to bring the popular Chinese search engine to iOS devices. We heard rumors of this a few months back, but now we have the reputable Bloomberg News citing “two people with knowledge of […]

Google Ads

Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants

Google has been testing its Trusted Stores seal program since October of 2011, and now the program is opening up to all U.S. merchants with a self-service sign-up interface. Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their […]

SEO

SMX Advanced 2012 : Day Two Recap

The second day of our Search Marketing Expo Advanced in Seattle is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX Advanced today. 57 Amazing Ways To Audit PPC Campaigns Like A Pro, Straight From #SMX Advanced, AIM […]

Apple

SearchCap: The Day In Search, June 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Finally Takes A Clear Stance On Mobile SEO Practices Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile […]

Google

Google Finally Takes A Clear Stance On Mobile SEO Practices

Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. In short, Google recommends you go with a responsive design when possible, otherwise you can use device-specific HTML but Google asks you to take certain steps to communicate when you are using device-specific […]

Google Maps

Google Fixing URL Bug In Google Maps

Google is aware of, and working on a fix, for a bug in how it displays business URLs from Google Maps. As SIM Partners reported yesterday, local business listings on Google.com are showing links to maps.google.com — the URL for the business’ old Place page — rather than showing links to the business’ website. Here’s […]

Content

IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that total mobile ad revenues, on a global basis, were $5.3 billion last year. (See our related Marketing Land coverage.) One of the most striking things about the report is how much paid-search dominates […]

Apple

Google Maps Competitor deCarta Benefitting From Google Fees

Later this morning Google is going to hold an event to update us on the current state of all things Google Maps. This is widely seen as a pre-emptive PR strike of sorts against Apple. Next week Cupertino is potentially going to announce its own advanced mapping service as an integral part of iOS 6. […]

Google

Google Home Page: First Drive In Theater & IPv6 Day

Above is a picture of the Google home page today with a special animated video logo for the first drive in theatre and a text message under the search box to inform people today is the day they switch over to IPv6 protocol. First Drive In Theater 79 years ago today, R.M. Hollingshead Corporation opened […]

Link building

SMX Advanced 2012 : Day One Recap

The first day of our Search Marketing Expo Advanced in Seattle is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX Advanced today. 12 Hardcore Social Media Tactics from #SMX Advanced in Seattle, Microsoft Advertising Blog Authority Building […]

Apple

SearchCap: The Day In Search, June 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular […]

SEO

Forget Reading! Web Content Is Meant To Be Skimmed

There are a lot of different schools of thought on how to develop website content that is “just right” for search engines and customers alike. Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much! The argument goes […]

Apple

WSJ: Apple Has Been Planning Google Maps’ Ouster “For Years”

The Wall Street Journal has another interesting article this morning about the Google-Apple relationship and the all-but-certain eviction of Google from Maps on the iPhone: Apple could preview the new software, which will be part of its next mobile-operating system, as soon as next week at its annual developer conference in San Francisco . . […]

SEO

How To Implement The hreflang Element Using XML Sitemaps

After much confusion and frustration from multilingual site webmasters on how to properly use the hreflang element, Google announced new functionality to allow multilingual and multinational site owners to set the rel=”alternate” hreflang=”x” link annotation using XML sitemaps. This is a much better way of implementing it than telling webmasters to add hundreds of lines of code […]

Google algorithm updates

The Unintended Consequences Of Link Removal

It has to be one of the more ironic linking related developments over the past couple decades. Panicked online marketers doing complete 180’s and trying to remove links they’d tried for years to get. Even more ironic is paying the same company that sold the idea of going after those (now poison) links to go […]

PPC

comScore’s Search Planner: The Benefits Of Rich Panel Data

Five years ago, I shifted my career from a pure search agency to a full-service, digital media firm in order to expand my knowledge from just SEM to the other disciplines of this industry. I was pleased to discover that many of the ingrained, good habits I developed while honing my search marketing skills translated […]

Apple

SearchCap: The Day In Search, June 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular […]

LinkedIn

The Definitive Guide To Google Authorship Markup

At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to […]

Apple

Report: Siri Coming To iPad With iOS 6

With its latest iPad — “the new iPad” — Apple introduced voice dictation capability (via Nuance) but not its virtual assistant Siri. Now comes a report that Siri will soon come to the iPad with the iOS 6 update, which is also supposed to mark the debut of Apple Maps/iMaps. Next week is Apple’s WWDC […]

Google Ads

Google Acquires KikScore Technology And Assets To Complement Trusted Stores

In an effort to expand the kind of information available to online shoppers via its Trusted Stores program, Google has acquired the technology and certain assets of KikScore, a trust seal company serving mostly small businesses. The cost of the intellectual property acquisition wasn’t disclosed. According to a post on KikScore’s site, the standalone service […]

Google

WSJ: Google Prepares “Business Builder” For Small Business Marketers

The Wall Street Journal reported this weekend that Google is planning to combine a number of its products (internally developed and acquired) into a suite of tools and services aimed at small business marketers: Google plans to have its newest small-business service—which at one point it was calling Business Builder—up and running as early as […]

Google algorithm updates

SearchCap: The Day In Search, June 1, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Faces July 2 Deadline To Settle EU Antitrust Claims — Or Else European Commission (EC) antitrust chief Joaquin Almunia is engaged in what amounts to a poker game with Google […]

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