As SEOs, we focus on external customers: Getting more people outside an organization to sign up, buy, read, follow and otherwise participate. We don’t invest a lot of effort at helping internal customers: Colleagues at our own company who need help finding critical information, but end up grinding their teeth after 10 minutes lost in the company’s ‘search’ tool.
It’s time for a career tune-up, everybody. As an SEO, you have a lot to offer in the field of enterprise search. Here’s how you can help, and how you can capitalize on internal needs.
Enterprise sear [...]
Related Topics: Channel: SEO | Enterprise SEO