More from Search Engine Land: Page 3

Content

Search Engine Satisfaction Dips Slightly; Google & Bing Effectively Tied

Look out, Google. In the annual American Customer Satisfaction Index for search engines, Bing has practically matched the search leader’s consumer satisfaction score for the second year in a row, with Ask.com not that far behind. Bing Barely Behind Google The scores look like this: Google: 82 points Bing: 81 points Ask.com: 80 points Yahoo: 78 points […]

Apple

SearchCap: The Day In Search, July 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role CNBC is reporting that Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. […]

Google

Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role

Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google’s local products and services. Yahoo has struggled to find a leader […]

Bing

Switchboard Tags: Like Canonical Tags, But For Mobile SEO

When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option. Last month, I covered the basics on how responsive design works and how to optimize it. But the second option Google discussed got lost in the headlines: increased support for purpose-built […]

SEO

Want To Speak @ SMX East? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2012, October 2-4, at the Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch […]

SEO

How To Leverage Brand PR To Drive SEO & Social Media

In most enterprises, PR generally focuses on creating a certain image or viewpoint about a company or its products. In doing this, PR departments seek to get coverage in print media and develop relationships with thought leaders and influencers in the company’s market space. The general purpose is to build the brand, resulting in increased […]

PPC

How Best Practices Differ In Small & Large Accounts

There are a lot of great articles written about paid search and best practices. However, almost all these articles ignore one important aspect of paid search: account size. For instance, it is a best practice to bid at the keyword level, and every large account should be doing that on most of their keywords. However, […]

Google Analytics

SearchCap: The Day In Search, July 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Making The Case For Adding Keyword Segmentation To Your SEO Repertoire Last month in The Forgotten SEO Strategy: Targeting Striking Distance Keywords we talked about how search professionals could approach their […]

Analytics & conversion

Making The Case For Adding Keyword Segmentation To Your SEO Repertoire

Last month in The Forgotten SEO Strategy: Targeting Striking Distance Keywords we talked about how search professionals could approach their keyword strategy by targeting keywords based on their ranking position. Specifically, we showed how they can target striking distance keywords—keywords ranking on page 2—to obtain some quick traffic wins while simultaneously building link equity for […]

Analytics & conversion

Google Tests Adding Analytics Data To AdWords

You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a limited number of accounts, as first noted by Periscopix. Google isn’t saying much about it but a spokesperson sent me […]

Google

New Alerts For Crawl Errors Via Google Webmaster Tools

Google announced they are now sending out Google Webmaster Tools alerts for crawl errors. Google grouped the errors in two buckets. (1) Site Error alerts for major site-wide problems (2) URL Error anomaly alerts for potentially less critical issues The Site-Wide Problems Alerts Can Include: Your DNS server is down or misconfigured. Your web server […]

SEO

No CEO News Emerges From Yahoo Shareholder Meeting

You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]

Google algorithm updates

SearchCap: The Day In Search, July 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Google Marketplace? New Google Shopping Is One Indicator Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America […]

Ecommerce

A Google Marketplace? New Google Shopping Is One Indicator

Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to pay rent based on how much foot traffic each of their stores get. This is a reality online merchants face after […]

Google algorithm updates

No SEO Ever Went Wrong By…

The world of SEO seems to be ever-changing, and the pace of that change is ever-accelerating. It’s both the blessing and the curse of this industry. Today there are evermore options and issues to contend with to fully optimize websites and online properties. Unfortunately, it now appears, at least to some, that even some of […]

PPC

Creative Testing For The Advanced Search Marketer – Part 2

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a challenge. For paid search programs, for […]

PPC

A Different Type Of Industry Confession – Or A Rant?

There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy, underpaid and cheating their way through the […]

Ecommerce

New Google Easter Egg: Conway’s Game of Life

Google’s latest easter egg in the search results leads you to the Game of Life. Search for [conway’s game of life] and the search results page will start to be over run by cellular automaton. It was created by British mathematician John Horton Conway in 1970 as a zero-player game. Yes, once the game is […]

Advertising

Microsoft Makes Job Cuts; Advertising Hit But Details Sparse

Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK. The software giant confirmed the layoffs but won’t say how many people or what departments were involved. A Microsoft […]

Bing

No, Microsoft Didn’t “Disappear” Kogan From Bing Over The “IE7 Tax”

Shopping site Kogan imposes an “Internet Explorer 7” tax. Kogan then mysteriously disappears from Microsoft’s Bing search engine. Revenge? No, just a technical goof, says Microsoft, one that it is correcting. Kogan grabbed headlines last month when it began adding an additional 6.8% charge to purchases for those using Internet Explorer 7. Calling it the “Internet […]

Google algorithm updates

SearchCap: The Day In Search, July 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Bing Hit All-Time Highs In June Search Market Share [comScore] Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market […]

Content

Google, Bing Hit All-Time Highs In June Search Market Share [comScore]

Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They’re due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data. According to comScore’s explicit search market share report for June […]

Content

3 Lead Generation Challenges B2B Search Marketers Must Overcome

B2B search engine marketing performance is based as much on lead generation as it is on traffic, keyword visibility, and production. As B2B organizations become more competent in digital marketing strategy, lead quality becomes just as important as lead quantity. It should not be a surprise that fewer form field requirements generate a greater volume […]

Analytics & conversion

Have You Adopted Agile Marketing Yet?

A couple of years ago, I wrote a column that introduced agile marketing — a management approach that adapts agile software development methodologies to marketing projects. I suggested that adopting agile marketing management practices might be the single most important factor in building a successful, ongoing conversion optimization program. Two years later, I believe that’s […]

Apple

After A Month, Silence From The FTC On Search Engine Disclosure

A month ago, I sent a letter to the US Federal Trade Commission asking it to review how search engines are complying with its guidelines on disclosing listings where payment is involved. The silence since then, as the saying goes, has been deafening. That’s a pity given how important that review is to the on-going antitrust […]

Apple

Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining

Against what could be considered great odds, Yahoo Answers has reached a pretty stunning milestone: 300 million questions have been asked since the service launched in 2005. But despite that figure, activity on Yahoo Answers is on the decline. The company’s announcement today includes these additional statistics: On average, 2 questions are being asked and […]

Apple

SearchCap: The Day In Search, July 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Not WHAT You Need to Go Viral – It’s WHO Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand […]

Paid social

It’s Not WHAT You Need to Go Viral – It’s WHO

Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand awareness! It’s true: going viral does wonders for both search and social. I’ve already written  about what makes content go viral, but we too rarely consider the who – the users who make content go […]

Google

Advertisers Receiving Settlement Payments From Google AdWords

In the mail today I received a check for $25.05 from the Hanson vs Google AdWords settlement. In fact, there are hundreds of Google advertisers receiving checks this week. The settlement was reached in 2009 for $20 million due to exceeding the daily budget within the AdWords system. After a few years, the lawyers have […]

SEO

Is International SEO Really That Different From “National” SEO?

Usually, when I’m asked if “international” search or SEO is really different, the person asking the question has made up their mind that it’s actually not. Usually, they have a view that international SEO is all about infrastructure, domains and local domains and not much else. But is this true? You’ll probably not expect me, […]

Apple

Wolfram Alpha To Power Samsung’s Version Of Siri

Wolfram Alpha currently helps answer some questions via Apple’s Voice Search, Siri. Now Wolfram Alpha announced they have partnered with Samsung to power some searches on some Samsung devices. The GALAXY S III and GALAXY Note will now include the Wolfram|Alpha knowledge base with S Voice and S Note applications. Users have to tap the […]

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