SearchCap: The Day In Search, August 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Google Belly Dancer, Ask.com Summer Party & Android Claw CraneIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Floppy Disk Google Logo: Source: Google+ Ask.com Summer Party: Source: Flickr Android Based YouTube Claw Crane [...] The Right Time To Start An [...]


Search In Pics: Google Belly Dancer, Ask.com Summer Party & Android Claw Crane

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Floppy Disk Google Logo: Source: Google+ Ask.com Summer Party: Source: Flickr Android Based YouTube Claw Crane Game: Source: Flickr Panda Hat: Source: Flickr Google Belly Dancer: Source: Google+ [...]


The Right Time To Start Analyzing Data

You’re a product person. You’ve bootstrapped together your website, dropped relevant metadata, setup an e-commerce platform, installed analytics, and are generating solid original content on your site and/or blog. You’re doing everything by the book. But the question remains: when it is the right time to dig in and try to understand what people are doing once they get to your site? In the early stages of a website, analytics are a double-edged sword. Dig in too early and you don’t have enough data, wait too long and you potentially lose out on opportunities for growth and revenue [...]


Kenshoo: Filling the Gaps That Search Marketers Desperately Need

I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing. I could manage bids on multiple engines from one location. SCORE! At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of being able to perform [even basic] functionality across many different platforms more than justified the cost of the tool. It saved countless hours and tools like GoToa [...]


New iOS 6 App Store Search Results Look Like Chomp

Earlier this year Apple acquired Chomp a site and app dedicated to app search and discovery. That purchase was a signal that Apple was going to revamp its app store. That overhaul has apparently happened in iOS 6, which will become available to the public later this year. Some developers are now seeing new-look app search results (see video below) that essentially mirror the "card" layout of Chomp, which is still operating as a stand-alone site and app. However, since the Apple acquisition, Chomp is no longer supporting Android. Here's a current screenshot from Chomp: Here's a scr [...]


More Than 10 Is The New 10 Blue Links For Bing

bing-search-featured Bing has been experimenting with showing more than ten search results on a page, while Google is showing seven search results on a page in some cases. Now, Bing has decided to stick with the experiment in the June update. There have been some observant searchers who picked up on the change over at WebmasterWorld, where Bing would show a random number of search results, where it almost seemed like a bug. A Microsoft spokesperson said this is no bug, it is an experiment they are sticking with as part of the June update. Here is the statement: We’re continually testing and experimenting on [...]


Maria Montessori Google Logo: Google’s Founders Childhood Education

It is well known that Google's co-founders, Sergey Brin and Larry Page, as children were educated under the Montessori education system. They are proud of it and consider it one of the fundamental reasons they are so successful today. Today is the 142nd birthday of the late Maria Montessori, who founded that education model. To celebrate her work and contributions, Google has a special Google Logo (aka Doodle) for her. Today, there are about 20,000 schools for children between the ages of newborns to 18 years old that use this model. Here are the fundamental components of this m [...]


SearchCap: The Day In Search, August 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Facebook Friends’ Photos On BingMicrosoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social bar within Bing and enabled Facebook to connect to Bing, then your search results in the Bing social bar may have photos from your friends’ Facebook feeds. You can also [...] Webcast, Sept. 6: “How to Build Links, Get Rankings and Stay [...]


Search Facebook Friends’ Photos On Bing

bing-photos-images-featured Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends' photos within Facebook. If you activated the social bar within Bing and enabled Facebook to connect to Bing, then your search results in the Bing social bar may have photos from your friends' Facebook feeds. You can also browse and search Facebook photos directly at bing.com/friendsphotos. Here is a screen shot of how it looks in the Bing Social Bar: Here is a screen shot of the full Bing Friends' Photos search page: Microsoft says "your Facebook privacy settings are alw [...]


Webcast, Sept. 6: “How to Build Links, Get Rankings and Stay Out of Trouble”

1 PM EDT, 10 AM PDT. Join speaker Jon Ball as he shares how to develop an effective white-hat link-building strategy. Register now! [...]


At SMX East: From Schema To Authorship To The Knowledge Graph

SMX East I'm Going Schemas, authorship, the Knowledge Graph. If these markup options and ways that Google is pulling "direct answers" into its search results has your head spinning, we've got a solution for you: the Semantic SEO Track at our upcoming SMX East search marketing conference. The "Schema & Authorship" panel we did at our SMX Advanced show earlier this year was such a big hit that we've expanded it into three separate sessions as well as adding a fourth to cover Google's still relatively new Knowledge Graph. The sessions all happen on the second day of the show, October 3, and are: Sche [...]


Only 9% Of Tech Blogs Implement Google Authorship Properly

authorship-adoption A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the click through rate from the Google search results to the web site. A higher click through rate leads to more ad impressions, which leads to more revenue for these technology blogs. We've seen reports of authorship increasing click through rate by 30% to 150% or more. The [...]


Bing Completes “Global Ortho” High Resolution Imagery Project For Continental US

Screen Shot 2012-08-30 at 9.13.51 AM Back when Bing Maps was called Microsoft Virtual Earth (2006) the company bought Vexcel, a US Defense Department contractor that specialized in high resolution aerial photography and automated 3D image rendering. That acquisition became the basis of Bing Maps' subsequent ambitious aerial imagery and 3D mapping efforts. Microsoft then improved upon the camera that Vexcel had developed. In 2010 Microsoft embarked on what it calls its Global Ortho (GO) project. For the past two years Bing has been "collecting every square inch of the Continental United States and Western Europe at 30cm resolut [...]


What Retailers Need To Know About The Local-Mobile Marketing Landscape

Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It’s important to select the right media mix to drive profits, and that’s why I want to review some of the latest digital marketing trends and their impact on retail success. A number of research studies over the years have reported search engine marketing is the most frequently used digital marketing strategy because of its effectiveness for [...]


SEO Basics: When Your Domain & Homepage Are Not The Same

Recently, I ran an audit on 56 music industry websites and received a startling result. Sixteen sites, 28.6%, forward people from their domain name to their homepage using 302 Temporary Redirects. These sites are tossing away valuable link authority! If your domain and homepage are different, determine how the domains forward visitors to the actual homepage. The correct way to forward visitors from one Web address to another is via a 301 Permanent Redirect. A permanent redirect tells search engines to take the authority from off-site links pointing at your domain and apply it to your rea [...]


Google Webmaster Tools Breaks Down Site Errors

Google-Webmaster-tools The Google Webmaster Central blog announced that the Site Errors report now is a lot more detailed and useful for webmasters. Now, the errors are broken down by each category into more specific errors. For example, if your site is not accessible to GoogleBot, Google will try to say it is because of a DNS issue or server is down or maybe a robots.txt file preventing access. Google will also display statistics for each of your site-wide crawl errors from the past 90 days. And the report will show the failure rates for any category-specific errors that it finds for your web site. Here is an [...]


Industry Survey: PPC Is Losing Ability To Generate Leads

paid-search-ppc-click-mouse SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC's effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That's according to the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California. As they did a year ago, Webmarketing123 surveyed more than 500 U.S. marketers, 65 percent of whom self-report as B2B marketers. Reps from companies including GE, Sony, Cisco, Olympus, Bose and Fed [...]


SearchCap: The Day In Search, August 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Apollo’s Giant Leap In Computer Power Is One Small Step For SearchkindWith the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil Armstrong, Google has an interesting post out about how a single search uses as much computing power as consumed by the entire Apollo program. Much as been written about how little power the Apollo flight computers had, [...] A Birds-Eye View Of The Search & [...]


Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind

NASA Apollo With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil Armstrong, Google has an interesting post out about how a single search uses as much computing power as consumed by the entire Apollo program. Much as been written about how little power the Apollo flight computers had, such as the guidance computer having less than half the power of an old IBM PC XT or that our cellphones have more processing power than the on-board systems. Google's post on Apollo's computer power took a much broader view. It looked at all the computers used in the [...]


A Birds-Eye View Of The Search & Display Lumascapes

Ah, the Display Lumascape. While I’m not an expert in Slideshare, I’m pretty sure that no other ad-tech related slide has received close to the amount of views as Terry Kawaja’s ubiquitous representation of the digital ad industry.   But despite how helpful and how many views the Display Lumascape has received, few people seem aware of the existence of Terry’s other fine piece of work: the Search Lumascape. As separate entities, the Search and Display Lumascapes are explanations of two distinct industries with different types of media channels and varying companies. H [...]


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