SearchCap: The Day In Search, August 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Tools Reports Adds Percentage ChangesBing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks [...] Best Practices To Get The Most Out Of Google ShoppingAs you sh [...]


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Bing Webmaster Tools Reports Adds Percentage Changes

bing-b-logo Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks from search, Appeared in search, Pages crawled, Crawl errors and Pages indexed. Specifically for the pages indexed, Bing will show you the percentage change between the last day of the selected period and the last day of the prior period. Bing will also show t [...]


Best Practices To Get The Most Out Of Google Shopping

As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Product Listing Ads (PLA) to Google Shopping, where all listings would be shown in an auction based process akin to PPC. This is a significant change for retailers as it means that a significant percent of traffic that has until recently been free until recently, is now paid. Thus it is imperative for the retailer to focus on effectively managing and optimizing Google Shopping campaigns. How Google Shopping Works: A Very Short Summary Google Shopping works differently fro [...]


3 Ways Time Can Warp Your View

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers, but particularly for enterprise programs. Let's look at three ways that time can distort one's perspective, and consider a solution that can be helpful. In most paid search reporting platforms, the default setting (often the only setting) creates a disconnect between conversion events and the marketing touches that drove them. Impressions, clicks, costs are tied to the day on which they occurred. Conversion events are tied to the day on which they [...]


SearchCap: The Day In Search, August 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Brings Quora Content Into Its Social SidebarBing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. The integration involves Bing showing top Quora contributors in the sidebar when there’s Q&A content on Quora that’s related to the Bing search term, much like the sidebar might show content from [...] Germany Wants To Force Google To Pay License Fees [...]


Bing Brings Quora Content Into Its Social Sidebar

bing-icon Bing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. The integration involves Bing showing top Quora contributors in the sidebar when there's Q&A content on Quora that's related to the Bing search term, much like the sidebar might show content from Facebook or Twitter if that's relative to the search. Here's a screenshot of integration that's being shown on both Bing's and Quora's announcement: Quora isn't a new partner for Bing; it was included in the partner list when Bing originally announced the s [...]


Germany Wants To Force Google To Pay License Fees For Links

A report from GigaOm this morning discusses a ridiculous proposed "ancillary copyright" law in Germany that would compel Google -- and others online -- to pay to link to and excerpt any content from German publishers' websites (e.g., newspapers). The law currently is in draft form and being debated by stakeholders and legislators. The "fair use" doctrine would prohibit this sort of idea from becoming law in the US. But under the proposed German law, every link and/or content excerpts included in search results would be subject to licensing fees. One question is how broadly the law would [...]


Google Panda Refresh On August 19th: Version 3.9.1

google-panda-update-featured Google has confirmed they have pushed out a Panda refresh this past Monday. This updated affected less than 1% of search queries and is a "minor" Panda refresh. We emailed Google, after hearing speculation of a Panda update and Google confirmed it by tweeting it. Here is that tweet: Panda data refresh this past Monday. ~1% of queries noticeably affected. More context: goo.gl/wQRZ0— A Googler (@google) August 22, 2012 Google has said the Panda updates will be smoother and more consistent going forward, unlike the Penguin update, which will be more jolting. The previous [...]


What Do Audience Segments, 8-Track Tapes & Pay Phones Have In Common?

Yup…you guessed it. Audience segments are going the way of the dinosaurs. This may not come as much of a revelation to search marketers, who wouldn’t dream of running a search campaign where they couldn’t see the performance of each individual search term and vary bids on each search term as needed. Search marketers know that the ability to optimize their search campaigns at the keyword level is an integral part of making search campaigns successful. In online display advertising, audience segments are a relic that pre-dates the real time bidding (RTB) era. Prior to real time [...]


3 Parts Of A Complete B2B Search Landing Page

The ellipsis, or "…" is a written construct that means "you fill in the missing part." In a quote, it means "something is missing here." The Chicago Manual of Style states, "Ellipsis points suggest faltering or fragmented speech accompanied by confusion, insecurity, distress, or uncertainty." Compare this to the period, or ".". A period says, "This thought is complete." It is the sign of a complete sentence. There is a subject, a predicate containing a verb and an object. All appropriate adjectives, adverbs and participles have been included. Nothing more is needed. Are you sendi [...]


A Hiring Checklist To Find The Right B2B Search Marketing Agency

All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search marketing agencies they hire. Follow this B2B search marketing agency hiring checklist to find a long-term partner that can deliver success, get you noticed online and secure more quality leads. B2B Experts Ensure your search marketing agency understands the nuances of your industry, the complexities behind the long lead cycle, and the demand [...]


Google Search Results Show Some Facebook User Posts Leaking Out Of Walled Garden

[caption id="attachment_130897" align="alignright" width="192" caption="Walled garden"][/caption] Facebook has earned its reputation as an AOL-like walled garden by keeping most of the content generated within Facebook hidden from those who haven't logged in. Not only does a login screen stop general Internet users from viewing Facebook content without logging in, it also impedes search engine indexing. Currently, Google can index: a limited view of Facebook user profiles "Fan" Pages, including user posts Facebook comments left on third-party sites At one point in time, sea [...]


New: Save Your Google Search Settings & Take Them With You

google-g-logo-2012 That annoying thing when you do a Google search on your desktop computer, then you're searching again on your laptop an hour later, and maybe searching on your iPad an hour after that ... and you have to redo your search preferences each time? Or maybe you're searching in Chrome one minute, but you switch over to Firefox to run some other searches, and then you end up doing some searches in Safari, too? And your search results look different in each browser because the settings are different? Those are over and done with. Google has announced that searchers can now save their search [...]


50+ Things Every Link Builder Needs To Know

final-puzzle-piece-featured Like it or not, link building has been and still is big, big business. Doing it well takes a lot of time and resources, which means that many webmasters/site owners can't or don't want to do it themselves. Many agencies that handle other aspects of search engine marketing want to outsource it simply because of the massive resource drain. That's great news for people like me who specialize in link building but the intense supply and demand nature of links coupled with the ease of promoting yourself through social media have led to a frightening increase in people who build bad links and real [...]


SearchCap: The Day In Search, August 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive OneFor some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site. Some site owners found these messages perplexing as they weren’t sure exactly what was actionable about the messages. Were the messages just informational, intended to help [...] Ne [...]


Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One

google-webmaster-tools-featured For some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site. Some site owners found these messages perplexing as they weren't sure exactly what was actionable about the messages. Were the messages just informational, intended to help those who didn't look at their analytics every day? Did they imply something specific about what Google knew about how the site? For instance, some people thought perhaps this was a warning message about a new penalty on the site or a penalty bei [...]


New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”

Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more. Download now! [...]


Should You Transliterate Your Brand For International SEO?

A question which is hitting my desk on a daily basis at the moment is, "Should I transliterate my brand for greater success in China, Korea and the other double-byte countries?" The very first time I saw this I though, "I'll just wing off a quick email to respond to this," then discovered that my winging email was more of a jumbo jet. In other words, it took some considerable explaining! More precisely, the question people are asking now is should they convert their URLs to carry local characters. First, we have to try and establish what is meant by transliteration? It is, very simply [...]


US Yellow Pages Publishers Merge To Form Entity Focused On Local-Digital Advertising

Screen-Shot-2012-08-21-at-8.49.23-AM Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion. The merger was partly dictated by the need to accelerate the transition from traditional print directory advertising to digital, which is growing but still lags print revenue for both companies. The two entities also anticipate significant cost savings through the combination of their operations. [...]


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