The late Julia Child, an American icon, has her 100th birthday today after passing at the age of 91 on August 13, 2004 in Santa Barbara. She is most well known for her television cooking shows and instructions, but also for her many cook books and popularizing French cuisine in America. There is a worldwide […]
We’re starting to see financial analysts expose July search market share figures from comScore, ahead of their formal release tomorrow. Bing grew slightly and Google remained where it was last month but ahead of its position last year. While Yahoo was also flat, the good news is that the company didn’t lose additional share, as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent […]
June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y […]
The history of Google’s Street View is rife with cities and towns that are less than thrilled at the sight of those little cars driving down the street (remember when a Street View driver ran into an angry mob of UK villagers?), but the reaction today is quite different in New Orleans. Seven years after […]
Many organizations rely on a website to be their #1 sales tool. They pour thousands of dollars into building just the right website with a great design, robust shopping cart and plenty of bells and whistles. At some point in the website building process, they might think about the content that goes on the website. […]
It’s been a long, painful Spring and Summer for a lot of websites and link builders. I took a month away from it all for personal reasons, but I did conduct a couple linking strategy training sessions, and kept on top of things via my iPad. In this time, I read a few hundred posts […]
Google’s famous “I’m Feeling Lucky” button on its home page has been changed to add new options such as “I’m Feeling Playful” or “I’m Feeling Trendy.” The long-standing “I’m Feeling Lucky” button, when selected (if Google Instant is off), will automatically take someone to the first page that appears in Google’s results for a particular search, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]
It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an announcement that the company skipped in July, making the one that they posted late Friday afternoon the biggest ever, with a reported 86 changes covering June and July. As I’m wont to do, below is a […]
Publisher John Wiley & Sons, Inc. is selling the Frommer’s brand, publications and content to Google. Terms were not disclosed. Frommer’s is the publisher of the venerable travel guide, website and related content. Frommer’s was founded by Arthur Frommer in the 1950s and became popular because of its budget travel guides. According to the press […]
Google has done nothing illegal. Just the same some British Members of Parliament (MPs) are angry and will likely call company executives (probably Eric Schmidt) to testify about why Google doesn’t pay its “fair share” of taxes in the UK. According to published reports and company filings Google made £395 million ($620 million) in revenues […]
Dashboards exist to help make decisions. Unfortunately this principle is often forgotten. That is why many SEM’s moan and groan when it comes time to building dashboards. Without a specific end goal in mind, building any report becomes a frustrating mind reading game. When you spend the time to clarify the decision that needs to be […]
Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining and reporting relevant metrics to upper management. Turns out, while search has come a long way, many execs still use terms like “Google Juice” and define success as launching a PPC campaign to […]
Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As Google Employee No. 20, Mayer played an influential role in Google search and launched 100 well-known features and products during her tenure, ranging from image, book and product search to toolbar, […]
Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular user-generated content sites, the company said. The Pirate Penalty Initially, it sounded as if sites […]
Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also be sure to read our follow-up article, Google: Many Popular Sites Will Escape Pirate Penalty, Not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ari Emanuel Update: DMCA Requests Now Used In Google’s Ranking Algorithm Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. That’s the […]
Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. There’s a new penalty that may cause you to rank lower in Google’s search results. It joins other penalties (also called “filters” or “updates”) such as “Panda” and “Penguin.” We’re dubbing this one the “Pirate Update” as it’s aimed […]
The sophistication with which companies analyze their natural search visibility and the metrics they use to do so can vary widely up and down the spectrum. There is often little correlation between how sophisticated a company is in other areas of their online business and their level of sophistication when it comes to their natural […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SEO Guide On A/B & Multivariate Testing Google posted their official word on how you can conducting web site testing using A/B testing or multivariate testing and stay clear of […]
Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties. No Cloaking Google says you shouldn’t cloak, show its crawlers something that humans wouldn’t see. From its post: Make sure that you’re not deciding whether to […]
Google Translate announced they added in integration with Google Goggles, to help with your translation needs. So when you are in a restaurant and the menu looks foreign to you, you can pull out your Google Translate app and have it search for the translation. You take a picture of the words, highlight the words […]
One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product Listing Ads (PLA). Since its announcement, we have seen a huge change in shopping results. Google Shopping listings replace the current Google Product Search listings, which are part of […]
Driving around recently in my hometown of Woodinville, WA, gave me a pair of contrasting marketing experiences I wanted to share with you: Scenario #1: I was driving to the grocery story along a two-lane curving road when I came up on a fellow in dark clothes, standing in the shade, probably 30 or more […]
Google released a “field trial” today allowing people who enroll to do Google searches and get information from their Gmail messages mixed in with their web results. Don’t worry. Only those enrolled see their own messages this way. Below, a look at how it works. If accepted into the program, after you do a search, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: iOS Users To Get Enhanced Google Search App Ahead Of Most Android Users Google announced an enhanced version of Google Voice Search today with some pretty awesome interaction in answers. Android […]
Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain. When 3 CMOs all asked for help on this […]
In a recent Forbes article, the popular SEO is Dead / Death of SEO topic took center stage. The article highlighted how questionable SEO tactics (particularly for link building) will no longer be valid. Marketers need to focus on creating truly great content, which in turn earns the right to be shared and searched for. The […]
Google announced an enhanced version of Google Voice Search today with some pretty awesome interaction in answers. Android 4.1 users sort of have it already. iOS users will have it in a few days. The rest of the Android world, 4.0 and below? They’ll stay waiting. Answers, Not Search Results Google’s long offered Voice Search […]
Google announced in this morning’s Google Search Breakfast that it is integrating Gmail emails directly into Google search results. This means you can search Google and find emails from your Gmail (not Google Apps) account directly in the search results. The Gmail results show on the top right section, collapsed neatly and ordered by relevance of […]
Today at the Google Search Breakfast, Amit Singhal, head of Google search, said Google is launching the Knowledge Graph worldwide for English speakers The launch seems to be rolling out slowing to all countries with English based language. The complex thing with rolling this out globally is that searching for [chiefs] in the States should […]
Google has announced that a new “field trial”of Gmail results within Google Search results is available, a Google Now-like Google Voice Search app for the iPhone and the iPad is coming in a few days and the Knowledge Graph is going worldwide for English searchers. Oh, and a stat we haven’t heard from Google for […]
It’s wonderful that landing pages have become so widely known, at least in search marketing and conversion optimization circles. They’re a well-honed tactic that everyone in our space understands. Want to improve your conversion rate on search campaigns? Direct your clickthroughs to targeted, contextually relevant landing pages. Works like a charm. But there are two […]
Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online. I discuss many of the top-line findings of the study, conducted by Nielsen and commissioned by Telmetrics and xAd, […]
Even though large sporting events such as the Super Bowl have seen their share of mobile traffic, the current Olympic Games are the first truly multi-platform global sporting event. During the first two days of the Olympics, smartphone and tablet searches approached 50 percent of overall search query volume according to Google. In one case, […]
After I mentioned adding videos to ecommerce websites in a recent article, a client asked about specific types of video they might use on their website. In this article, I’ll outline several types of videos you could add to your ecommerce site to help increase sales. I’ll also cover where to host videos for the […]
Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter. Ranking On Google: The SEO Way For those unfamiliar, the process of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gets Interactive With Olympics Logos Google’s London Olympics Logos so far have all been static images symbolizing different events and sports at the Olympics. But today that trend has changed […]