How To Expand Your Keyword Portfolio For Global Leads & Sales

Last time, we looked at the process of A Minimalist Approach To Global Keyword Expansion & Monitoring, which is the bare minimum a company should do in an overseas market. This essentially solves for the first phrase of the typical purchase cycle – Awareness. It is critical in a market where you don’t have a lot of brand exposure to be in the initial consideration set when someone does their first query for a product or service. This is the phase where personalized search factors have the least impact on the search results since the searcher has most likely not searched for this typ [...]


Google On iOS 6 Maps App: “We Haven’t Done Anything Yet”

google maps icon For the past week many people have been trying to determine whether Google had built (and submitted) a replacement app for Google Maps for the iPhone. There were even some reports, now largely debunked, that Google had in fact submitted an app and it was waiting for Apple's approval. Google Executive Chairman Eric Schmidt seemed to definitively quash those rumors today in Tokyo. Schmidt is quoted by Bloomberg and Reuters saying, "We haven’t done anything yet with Google Maps." However he added that, if there were such an app, Cupertino would need to approve it, "It’s their choice." That [...]


SearchCap: The Day In Search, September 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: iPhone 5 Won’t Change Mobile Search, But Can Nokia?With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it’ll have on the mobile phone market, on Apple’s future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile [...] Pass Options for SMX East; Sessions, Networking and More – St [...]


iPhone 5 Won’t Change Mobile Search, But Can Nokia?

With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it'll have on the mobile phone market, on Apple's future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile search perspective, iPhone 5 is pretty much more of the same. A more effective version of Siri will be standard in the new phone's iOS 6 - but that was a game changer from the iPhone 4s. iPhone 5 has certainly caused a sales storm, pushing more smartphones into more pockets. B [...]


Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday!

Search Marketing Expo Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. SMX East offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot: Get It All with an All Access Pass Participate in a smorgasbord of cutting-edge sessions and keynotes cover [...]


Infographic: How To Do Keyword Research For SEO

Good SEO begins with good keyword research. After all, if you don't know the ways people are seeking your content, it's pretty hard to ensure that your content "speaks" to them using the words they search for. The folks at Promodo have an infographic outlining some key parts of the keyword research process. Understanding that each page has its own terms to target, brainstorming possible terms, researching with the Google Keyword Tool and more are covered. Check it out: Want the infographic for yourself? You'll find it here: Keyword Research Infographic. Looking to improve your key [...]


Using Share Of Voice To Measure SEO Results

Sometimes the biggest problem for any marketer is language: communicating results in a way that makes sense to your boss/client. Nowhere is that more true than for SEOs. We talk about rankings, but we know rankings mean diddley squat. We point at ROI, but no one believes us. We try to lobby for changes like text-based navigation, but we’re told "We can’t risk the brand!" There’s a better way, particularly for any SEO geek in an enterprise: share of voice (SOV). What’s Share Of Voice? In classic marketing and PR, share of voice is the number of times your brand is mentione [...]


Enter The Cookie: How RFSA Will Affect SEM

Imagine doing a search on Google for the word [fuzzy bunny slippers] and seeing a mortgage company touting their wares in the first paid result. Impossible, you say, Google’s Quality Score would crush this hapless mortgage advertiser in just a few impressions, right? Maybe in 2011, but maybe not in 2012. The reason: a new AdWords feature called AdWords Remarketing Lists for Search Ads (sometime  called RFSA). RFSA allows you to remarket to your site visitors – on Google Search Results. So, if someone had just visited your mortgage website but not converted, you could conceivably [...]


Google Emails Authorship Confirmations To Bloggers

google-authorship-plus Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation. The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here's the email: Not everyone who uses authorship received confirmations, however. Only a few of us here at Search Engine Land and Marketing Land received the email, so it's unclear what the criteria was to get one. At SMX Advanced 2 [...]


The Google Dance Is Back

Dance, Dance, Google Baby Vets in the SEO space remember the "Google Dance," how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it's back. My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a comeback. The column takes you through the history of the old Google Dance and how we've returned to a monthly "Panda Dance." It also explains how the results at Google may dance for other reasons that Google doesn't announce, like refreshes of the Penguin or Top Heavy updates. [...]


Google News Now Ten Years Old

google-news-birthday On Saturday, Google News turned ten years old - launching on September 22, 2002, in reaction to the September 11th events. Google News was a response to enable people to find and search for news with multiple view points, opinions and perspectives. Since then, Google News has added over 50,000 news sources with 72 editions in 30 languages. Google News attracts over one billion unique users a week! We've covered the news portal and search engine well over 150 times here in our Google News category. From new features to bugs to optimization techniques. Such as Google News readopting the [...]


Local Search Cage Match: Google Vs. Apple Maps (And Siri)

apple-google-featured Apple's iPhone 5 sales appear to be rolling along as the handset receives high praise in most reviews -- except for Maps. And as the drumbeat of criticism over Maps continues, some tech journalists wonder if this "fiasco" would have happened if Steve Jobs were still alive. The NY Times Joe Nocera calls Maps an "unmitigated disaster" and implies that Jobs would not have allowed the current Maps product to get out the door. However we'll never know the answer to that question. Jobs was a perfectionist but wasn't perfect. He made his share of miscalculations and mistakes. The iPhone 4's "anten [...]


FairSearch Member Kayak: Google Travel Search Has Had “No Impact On Our Business”

kayak logo In the roughly two years since Google launched flight search and hotel search, Kayak CEO Steve Hafner says, "We haven't seen any impact on our business." This statement, made in a CNBC interview, would appear to directly contradict the central claim of the lobbying group to which Kayak belongs, FairSearch.org. The central claim is that there's "growing evidence that Google is abusing its search monopoly to thwart competition." FairSearch says that Google's ability to "send traffic to its own [vertical] properties," such as flight search or hotel search, gives the company an unfair advantage [...]


SearchCap: The Day In Search, September 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook To Allow Users To Delete Search ActivityFacebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the next couple weeks to all Facebook users. Currently, Facebook users are able to delete other activity, like status updates, under the Activity Log. Now, Facebook will be allowing you to do the [...] Search In Pics: Google Irish Dragonboat Race, Dis [...]


Facebook To Allow Users To Delete Search Activity

facebook-search Facebook announced users will soon be able to delete their search activity under their "Activity Log." The feature is being released over the next couple weeks to all Facebook users. Currently, Facebook users are able to delete other activity, like status updates, under the Activity Log. Now, Facebook will be allowing you to do the same for your searches. Here is a screen shot of how it will look: Facebook said: Starting today, in addition to your other activity, you'll be able to see the searches you're making on Facebook. Just as you can choose to delete any of your posts, you [...]


Search In Pics: Google Irish Dragonboat Race, Disqus Swag & Chrome Obsession

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Racing In Irish Dragonboat: Source: Google+ Disqus Summer Swag: Source: Twitter Google Keyboard Wall Logo: Source: Google+ Just Too Much Chrome: Source: Flickr Google uitzicht? Source: Flickr [...]


6 Easy Ways To Improve Your Site’s Navigation

Just about every website has some form of navigation. Unfortunately, not every website's navigation is good. Most of the time, a website's navigation is put together by Web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer. Just because your navigation is built into the site doesn't mean it's doing the best job of giving your visitors what they want. Navigation can make or break your website's overall performance when it comes to retaining visitors, keeping them engaged and driving them through th [...]


How To: Google Analytics Installation For Novices & Beginners

If you're an intermediate to advanced Google Analytics user, this article will probably be of little interest to you personally. I suggest you bookmark it anyway as a reference for clients or friends who are just starting out with Analytics. As a long-time agency employee, I see many clients, prospects and even casual acquaintances with websites that feature absolutely no Analytics data. They have no idea what is going on, or what they're missing because the visitors that come to their site disappear into a vacuum. This article is meant to walk first-time installers through the process, [...]


Apple Asks For Patience, Would It Block A Google Maps App?

Screen Shot 2012-09-20 at 4.45.01 PM Apple is taking a painful public beating right now on its new mapping app. Some people are even starting to get a bit hysterical over some of its failings. It's turning into the iPhone 5's version of "antennagate." Indeed, much more negative publicity might cause some "fence sitters" to hold off on upgrading or buying the device. It's curious that the product is so glitch-ridden. One would have assumed that the company had some indication of these problems from developers who've had the new OS for several months. Yet the scale of feedback now is much greater. While Apple has thousands of [...]


Google Upgrades Their Rich Snippets Testing Tool To Better Reflect Display In Search Results

Google-Webmaster-tools Google has renamed its rich snippets testing tool in webmaster tools to Structured Data, improved it to better reflect what the search result will actually look like and has expanded the types of structured data supported. Google first launched rich snippets -- enhanced markup of search results -- in 2009 and has been adding the types of support markup ever since. In 2011, in conjunction with Microsoft and Yahoo, they launched schema.org, which expanded the types of markup available, although not every type of results is in the enhanced display (yet). Implementing structured data that r [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide