SearchCap: The Day In Search, September 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The E-commerce Product Video That Increases Revenue Per VisitWhich video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song over and over, about 200 times. Our model had just finished dancing in 24 outfits, having completing over 150 identically executed squats as part of her routine. [...] Irish Politician Calls Apple’s New Maps “Dangerously Mislead [...]


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The E-commerce Product Video That Increases Revenue Per Visit

Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song over and over, about 200 times. Our model had just finished dancing in 24 outfits, having completing over 150 identically executed squats as part of her routine. The rest of us were just tired from thinking about that. From one day of shooting, we would generate 120 different product videos to be tested on an e-commerce website. It was fully expected that these videos would provide a boost for the major fitness apparel manufacturer's onl [...]


Irish Politician Calls Apple’s New Maps “Dangerously Misleading” After Farm Is Labeled An Airport

ios6-map-icon The new iOS 6 Maps is out and users are starting to get their feet wet with the app. The reviews are not all that stellar. In fact, Ireland’s Minister for Justice, Alan Shatter, said Apple's new maps app in iOS 6 is "dangerously misleading." iOS 6 labels Airfield Garden as an airport! Minister Alan Shatter was pretty upset and issued a statement: I am surprised to discover that Airfield, which is in the centre of my constituency in Dundrum, has, in Apple’s new operating system iOS 6 maps application, been designated with the image of an aircraft. Airfield, a 35 acre estate wi [...]


FTC: We’ll Decide On Google-Antitrust Action By End Of Year

Google & FTC Speaking at an antitrust symposium sponsored by Georgetown Law School in Washington DC, FTC Chairman Jon Leibowitz said that the commission was "on track" to decide on whether or not to pursue an antitrust case against Google "by the end of the year." In other words: after the election -- not that a decision would necessarily have an impact one way or the other. However, if the FTC were to bring a case before November it might be used as fodder for the critique that Washington is trying to get in the way of "job creating industries." Leibowitz is quoted by the NY Times saying at the even [...]


Apple App Search Shows Only One Result At A Time

single-pea-plate-featured iOS 6 was released yesterday and the new App Store and App Store search results are now in the hand of many iOS users. With that, Apple has changed the search results to display only one search result at a time. Yes, when you use the App Store to search for apps on your iOS device, Apple will show a new user interface that only shows you one search result at a time. Developers and users are calling this broken because many iOS users won't bother to look beyond the first result to find the best possible app. Here are screen shots of the new search results interface on iOS 6 on an iPhone 4 [...]


How To Leverage PPC To Discover High-Converting Keywords For SEO

When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery options abound. Building a pool of potential keywords to optimize for, however, is only half the battle. For those websites driving visitors to a ‘conversion event’ (e-commerce, asset download, form completion, etc [...]


Is It Time To Revisit Your PPC Strategy For Tablets?

Going by the last couple of months, the humble tablet computer is playing an increasingly pivotal role in the strategic plans of many of the biggest names in tech, and it will continue to hold greater significance to paid search advertisers as we move toward the holiday season. Following the March release of the new iPad, the tablet market enjoyed a few months of relative calm before the heavy hitters began rolling out a new wave of devices that they hope will finally make serious gains against Apple's dominance in the space. In mid-June, Microsoft announced it would co-opt its own Surfa [...]


Wikipedia Releases Search Data To Public But Pulls It After Privacy Concerns

wikipedia-search-data Wikipedia announced they have decided to give away their search data to the public for free. Yea, they would just give away search data to anyone would wanted to download it. Shortly after they announced this, they decided to "temporarily taken down this data to make additional improvements to the anonymization protocol related to the search queries." My first reaction when I saw that Wikipedia was releasing this information was, privacy issue! Imagine how people use Wikipedia. They may search for family information, medical conditions, religious beliefs, political beliefs and so on. If you [...]


Google Maps Fills Whitespace With Big Mobile Ad

Having lost visibility in Apple's iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites existing users to "take your map anywhere." Here's what it looks like on a desktop Google Maps search that I did late this afternoon: The ad only seems to appear when there's adequate whitespace. My search query was for a specific, one-of-a-kind location -- a small airport in Kennewick, Wash. If I search for "dentists kennewick," though, the ad is nowhere to be found and that left pane is filled with search results. The ad leads to Google's "Hello Wor [...]


SearchCap: The Day In Search, September 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News ArticlesGrab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta keywords are back. Well, technically, it’s not the same meta keywords tag that died years ago for traditional SEO purposes. No, it’s a new news_keywords metatag that Google just announced today and only works for news publishers that [...] Google News Testin [...]


Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles

meta-keywords-tags-featured Grab your flux capacitor and fire up the Delorean, folks. We're going back to the future: Meta keywords are back. Well, technically, it's not the same meta keywords tag that died years ago for traditional SEO purposes. No, it's a new news_keywords metatag that Google just announced today and only works for news publishers that are sources in Google News. The new metatag essentially gives publishers some freedom to be more creative in their headlines and article copy, and not have to worry about cramming keywords in everything they publish. Here's a quick explanation from Google News P [...]


Google News Testing New Look & Features On iPad

google-news-logo-square Google News may soon be getting a nice upgrade on its mobile/iOS/iPad versions. The company is testing a new look and feel that also includes additional functionality not present on the existing mobile/iOS/iPad version of Google News. (Disclaimer: The reason I keep writing "mobile/iOS/iPad" is that we don't know if this test is limited only to the iPad, or just iOS devices, or all mobile versions of Google News. Our source, Search Engine Land reader Stephen from Hand Picked Creatives) has encountered the new/test version of Google News randomly over the past week or so.) As you can s [...]


As Google Maps Disappears In iOS 6, Google Remains Cagey About Releasing Its Own App

google-maps-featured The latest version of Apple's operating system for iPhones and iPads, iOS 6, is now out. As people upgrade, the Maps application previously powered by Google is now being replaced by Apple's own homegrown one. Not everyone's happy. Will Google release its own Google Maps app for iOS 6 users? The company, in its latest statement, remains unclear. I asked Google today if we'd be getting a Google Maps app, and if so, when and also if it would include turn-by-turn navigation. Here's what I was sent back: We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the wo [...]


Seeking To Pressure Regulators, FairSearch Announces New Members, Issues Missive Seeking “Meaningful” Remedies

FairSearch logo If I were a betting person I'd say that the European Commission and FTC antitrust investigations against Google will wrap up without any major "structural" changes or dramatic new rules imposed on the company. Indeed there were premature reports that Google had already settled with the EU. An announcement of some sort is imminent I suspect. In the US a number of legal scholars (both independent and sponsored by Google) have come forward to argue that under the current antitrust framework Google would potentially win any case brought by the feds. In addition a new FTC nominee disfavors antit [...]


How Dynamic Audiences Can Maximize Display Advertising Performance

I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. Dynamic creative is used heavily in the site retargeting space, where there is a fixed audience that has been defined as a group of users who have visited the advertiser’s site. Typically the ad is customized to show the user a product that he/she has recently viewed on the advertiser’s site, [...]


How To Conduct A Link Audit

In the comments section of my last column, someone asked me about link audits, and after looking around to see if I could find a good resource to point her to, I didn't find anything that was exactly what I was looking for. I found loads of great pieces on SEO audits but not that much specific to links. (Maybe that particular SERP was affected by the latest Google update.) One reason that I've not written much about link audits is that it's a process that's very fluid for me. I love trying out new tools and there are always algorithm updates that favor something more than something else. [...]


Critics Rave About iPhone 5 But Many Roast Apple’s Maps

apple-maps-featured While the iPhone 5 itself is getting very positive reviews -- essentially raves  -- Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled "lightening" dock connector). Waze CEO Noam Bardin was quoted last night by Business Insider saying that the local data were weak and the navigation might get people lost. Most of the formal reviewers didn't test Apple's new maps very thoroughly, however. David Pogue's New York Times article is representative of many critics who only gave Maps cursory attention. (Upda [...]


Google Puts Interior Business Photos On The Map

google-maps-logo-sm Starting today, thousands of local businesses have a little more exposure on Google Maps. That's because Google is now showing small, orange dots to indicate businesses that have participated in the Google Business Photos service. You may remember that -- it's the self-serve program that connects local business and local photographers to have professional interior business photos added to Google Maps/Places. In order to see what businesses on a Google map have the interior photos, you first have to grab Pegman and drag him over the map as if you were looking for Street View imagery. [...]


Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search

Ad network Chitika has released some data on mobile coupon search this afternoon. Based on an analysis of millions of mobile search impressions from its ad network, the company found that "Clothing and Restaurants make up the lion’s share of mobile coupon searches." The study was conducted the first week of September. The two categories represented 50.2 percent of all mobile coupon searches seen by Chitika. Clothing lead restaurants slightly, followed by more general "retail" and "arts & crafts." These top four categories together constituted 80 percent of all mobile coupon-related se [...]


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