Study: Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Searches Per Week

local-search-map We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent. Now, a new local search study from YP and Street Fight takes a closer look at local search behavior and tries to segment the audience based on the intensity of local search frequency and usage. Got Mobile Devices? You're Likely An "Avid" Local Searcher Based on a survey of 1,100 US adults, the study found that 40 percent of survey respondents used local search daily and that 70 percent of smartphon [...]


Conductor Lands $20 Million Financing Round

conductor-logo Conductor has announced what it says is the biggest financing round ever in the SEO industry: a $20 million Series C investment led by Investor Growth Capital. In a news release, Conductor says it'll use the money to continue development of its Searchlight SEO platform and to scale the company's operations internationally. Conductor launched its Searchlight product in June 2010, and the company says it's used by the "top four big agency holding companies ... as well as more than half of the top 20 Internet Retailers and more than 100 of the Fortune 500." Existing investors FirstMark Capi [...]


After Meeting With Eric Schmidt, France Stands By Threat To Write Law Forcing Google To Pay To Link To News Sites

google-g-logo-2012 The French government is digging in its heels. After a meeting today with Google Executive Chairman Eric Schmidt, French President Francois Hollande reiterated the government's plans to create a new law to force Google to pay when it links to newspaper websites. The spat has been going on for a few weeks, since the French government first proposed a law that would require search engines to pay to link to content. After the original back and forth, plans were made for today's meeting in Paris. As Reuters is reporting, President Hollande didn't back down. The president reiterated that F [...]


SearchCap: The Day In Search, October 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Week: October 29, 2012Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and [...] Google Now Gains More Content Categories & Info CardsGoogle has beefed up its Google Now fea [...]


Search Week: October 29, 2012

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Google Adds Explanations To Knowledge Graph Associations Are Small Businesses Aba [...]


Google Now Gains More Content Categories & Info Cards

Google Now Google has beefed up its Google Now feature. In addition to the existing content (Calendar, Sports, Traffic, Weather, Places) the company has added a range of new cards/categories to Now: Flights Hotels Restaurant reservations Events Packages/shipping Stocks Movies Breaking news Nearby attractions Nearby photo spots Google Now is in a way Google's answer to Apple's Siri, although the two "assistants" operate differently. More than Siri Google Now is about personalization and intended to anticipate user needs and interests. Siri of course requires an active prompt o [...]


The Building Blocks Of Good Local SEO

It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site. It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. Writing is like exercise; once you are out of practice the first time back takes longer and feels harder to produce content that you’re happy with. Before I started writing this post I did a sweep through the last few months of Local Search and SEO articles on SEL and on other prominent blogs. I reminded myself of just how m [...]


Hurricane Sandy Superstorm Resources

hurricane-sandy-featured Trying to keep up with Hurricane Sandy? Below are a variety of resources which may help. Storm Tracking Google Super Storm Sandy Map Google Super Storm Sandy Maps: NYC Close-up ESRI's Hurricane Information Map Weather.com Hurricane Tracker Local TV Live Stream Boston: CBS NYC: NBC Philadelphia: CBS Washington DC: Fox Washington DC: NBC Radio A brief post with details about how to listen live to audio streams of first responders from throughout the affected region Listen to live audio streams from all-news stations in Boston, DC, Philadelphia, and New York C [...]


SMX Social Media Features Del Harvey, The “Matt Cutts” Of Twitter

Del Harvey Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter's director of trust and safety. Not familiar with Del? You should be, if you're a marketer doing anything involved with Twitter. She oversees what's considered right and wrong when it comes to promotion on the service. To put Del in a context our search marketing readers will understand, she's effectively the "Matt Cutts" of Twitter, overseeing the type of policing in Twitter's tweets that Cutts does for Google's search results. I've [...]


How To Easily Manage & Test Millions Of Ads

You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in small accounts is very easy as there are not thousands of ad group or hundreds of thousands of ads to track. However, in large accounts, ad testing is often not done well. In today’s column, we’ll examine the most common testing techniques and why they are rarely successful, and then address how to test ads across large accounts. Common Testing Techniques For Large Accounts One of the most common is to create lots of ads. Turn on ‘op [...]


Google Has Launched A Hurricane Sandy Crisis Map

google-hurricane-sandy-map For those of you in the path of Hurricane Sandy, like me, knowing certain information about the storm can be vital to those stuck at home and preparing for the storm. Google announced a new crisis map for Hurricane Sandy at google.org/crisismap/2012-sandy and they have an additional more detailed map for New York City at google.org/crisismap/2012-sandy-nyc. What do these maps give you? Location tracking, including the hurricane’s current and forecasted paths, courtesy of the NOAA-National Hurricane Center Public alerts, including evacuation notices, storm warnings, and more, via [...]


7 Tricks To Take The Scary Out Of SEO

Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, "Of course we do. We're enlightened marketers, not Neanderthals." And, you probably are. Actually, I would not ask you this question without reason. Being an inbound marketing consultant, I get to enjoy conversations with people in many different roles. From the c-suite to marketing and sales directors, to Web designers, developers, copywriters, community managers, social media managers, and search engine optimization professionals -- I g [...]


Q&A With Google’s Matt Cutts On How To Use The Link Disavow Tool

disavow-links-featured It's been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We've got some answers, from the head of Google's web spam team, Matt Cutts. Question: How do people know what links they should remove? Answer: When we're taking targeted action on some specific links, the emails that go out now include examples of bad links. We provide example links to guide sites that want to clean up the bad links. At the same time, we don't want to help bad actors learn how to spam better, wh [...]


Upgrade Your Social Media Marketing Skills – Attend SMX Social Media Marketing, Register Now to Save $300

Social media marketing is evolving so rapidly. Just last week Twitter added gender targeting. Facebook’s new Suggested Posts now allow you to reach people who have no connection to your brand. And Pinterest may drive even more visits now that it’s a top-50 trafficked web property. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and owned social media. Join us December 5-6 in Las Vegas for 4 inte [...]


Google Logo Honors 70th Birthday Of “The Joy Of Painting” Host Bob Ross

Bob Ross Google Logo Google is running a special logo today to honor Bob Ross, painter, art instructor and host of "The Joy Of Painting," which aired for over a decade in the US and Canada. Ross's show ran from 1983 through 1994, when he stopped to fight lymphoma, which he later died from in 1995, at age 52. He was born on October 29, 1942. Today's "Google Doodle" logo honors what would have been his 70th birthday. You can read more about Ross's life in his Wikipedia entry here. PBS also recently released a "Happy Little Clouds" remix of Ross using video from some of his shows. It's sweet. You can watch it b [...]


SearchCap: The Day In Search, October 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Verisign Blames Google For Drop In Domain Registration & Renewal RatesThe number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company that operates the .com and .net domain registries — says Google is a main reason why. On the company’s Q3 earnings call yesterday, Verisign shared the following data related to domain registrations and renewals: total [...] Sorry, Mic [...]


Verisign Blames Google For Drop In Domain Registration & Renewal Rates

google-panda-penguin-blame-featured The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign -- the company that operates the .com and .net domain registries -- says Google is a main reason why. On the company's Q3 earnings call yesterday, Verisign shared the following data related to domain registrations and renewals: total .com and .net domain registrations grew only one percent in Q3, below the company's previous guidance to investors registrations of .net domains were down one percent from a year ago the domain renewal rate was 72.3 percent in Q3, down from 72.9 p [...]


Sorry, Microsoft Surface Users: No Google Search App For You

IMG_20121026_112859 Got a shiny new Microsoft Surface with Windows RT and want to search with Google? No can do. The Google Search app is only for Windows 8, and it seems like -- amazingly enough -- that's because Google hasn't gotten around to making one. Postscript (Nov. 13): This is now finally available. See our story, Google Releases Search App For Microsoft Surface & Windows RT Anyone searching the Windows Store for the Google Search app and using Windows 8 will find it easily, as shown below: Google's new "Get Your Google Back" site is even promoting a faster way to find the app, pointing pe [...]


Search In Pics: Pumpkins, Benches & Telsa Model S

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google's Pumpkin Pile: Source: Google+ A Google Bench: Source: Google+ Vote Google Chrome: Source: Google+ Pac-Man Android Eating Apples: Source: Google+ Google+ Executive Gets Tesla Model S: Source: Google+ [...]


Bing Intros Unique Landing Pages By Match Type

Bing Ads Logo Again following rival Google's lead, Bing Advertising is introducing the capability to specify different landing pages depending on the match type chosen. The idea is that the change will enable more effective bid management, tracking and changes (pausing and resuming) of keywords at the match type level. This is the latest announcement of efforts aimed at bringing Bing Advertising into line with what's offered by the industry-standard AdWords product, making it easier for advertisers to simply import their AdWords campaigns into Bing. Says Susan Waldes, client services manager at PPC As [...]


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