A Vertical Search engine, just for clarity’s sake, is defined as a search engine that focuses on a specific segment of Web content or on a specific topic. Examples would be Google Shopping and all the other items on the Google menu bar (Images, News, Recipes, Maps, YouTube, etc.).
It is also clear that some of these verticals derive far higher revenues for Google than other verticals. Google Shopping, with its new pay-to-play model, looks like it is going to do just that.
According to a recent study, Google’s new PLA’s (Paid Listing Ads) have been found to significantly outperform [...]
Related Topics: Channel: Retail | Search & Retail