Google Launches “Get Your Google Back” Campaign For Windows 8 Users

win8_chrome_en Google has launched a Get Your Google Back site to teach new Windows 8 users how to restore or add Google Search to their devices and to get Chrome. It doesn't help those with Windows RT devices who seem stuck without Google, however. Windows 8 was released today, which means a number of people will find Bing as the default search engine. This isn't always the case. Those who are upgrading and already have Google as default or buying computers from companies that partner with Google to be the default should still have Google, though we're checking on this. Still, plenty of people may f [...]


Keys To Projecting Latent Value In Visitors

One of the most difficult and valuable exercises in quarterly planning is forecasting. Many companies require budgets to be set well in advance, and as a result, analysts often prepare conservative projections in order to remain cautious and not setup their marketing colleagues to under-deliver. The byproduct of conservative projections is more difficult forecasting mid quarter as it becomes apparent that not all referring traffic sources are equal in traffic and value. The inevitable question comes up: how much more revenue can be delivered from channel X with additional budget? To a [...]


Video: Searching Bing On Windows 8

windows 8 Microsoft released a video showing how you can use Bing on a Windows 8 powered device. They call the video, "Search Reimagined" and show off the touch aspects to search, as opposed to how search works currently on Bing.com. Here is the video: Bing on Windows 8: Search Reimagined from Bing on Vimeo. You can see how the experience feels a lot more fluid, interactive and fun to use versus the current search experience on Bing.com. Windows 8 is Microsoft's latest operating system release designed to work on their desktops, laptops, tablets, and home theater PCs. It is their most r [...]


Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More

bing-elections Bing announced on their search blog a new portal for tracking the US Presidential Elections at bing.com/elections. The portal has some nice search features, such as the ability to filter news sources by your political views. The downside of this news filter is that only specific news outlets are included, such as Politico, Real Clear Politics, The Cook Political Report, Huffington Post and Associated Press. But nevertheless, it is nice to be able to filter your news sources and stories by political view. Bing has this slider that lets you change the stories to be more left or right wing [...]


Google’s Eric Schmidt Seeks Rapprochement With French Over Proposed Newspaper-Linking Tax

Google France Earlier this month Google, which past French president Jacques Chirac once called an agent of "Anglo-Saxon cultural Imperialism," threatened to stop linking to French news websites after French publishers and the French government floated a proposal to require the search engine to license their content. Current French President Francois Hollande's government is essentially seeking to tax Google to help support or subsidize the country's ailing newspaper industry. Google has vigorously opposed the notion of paying to index and link to news sites as a threat to the company's "very existence [...]


SearchCap: The Day In Search, October 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deconstructing The Google EMD UpdateWell, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A whole industry of exact match domain tools and brokers came up. Huge premium prices for good names just went through the roof when it was a real “money keyword.” [...] Google Bringing In More Than $100 Million Per Day Via AdWordsThough investors seemed disappointed by [...]


SPONSOR MESSAGE: Building Analytics Strength for Digital Dominance

How Under Armour outscores the competition This webcast/guide discusses: 5 steps to build an online marketing roadmap How to engage visitors with customized content Syncing dynamic messages across channels Download Now » [...]


Deconstructing The Google EMD Update

google-domains-featured Well, it's official - no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A whole industry of exact match domain tools and brokers came up. Huge premium prices for good names just went through the roof when it was a real “money keyword.” For quite a while, it was possible to rank in the TOP3 with literally no backlinks, compared to non EMDs, often after only a few days in literally every niche you can dream of. Exact Match Domains (AKA Keyword Domains) are, in general, domain names that exactly match the keyword a website wants to [...]


Google Bringing In More Than $100 Million Per Day Via AdWords

CPCsDownButClicksAndImpresionsUp Though investors seemed disappointed by Google's third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google Display Network. With $10.86 billion in ad revenue last quarter, we know that Google is making $121 million per day from ads. That's simple division and similar to Google's previous two quarters. But WordStream's focus on the $100 million fi [...]


For Google Shopping & More, Vertical Search Works!

A Vertical Search engine, just for clarity’s sake, is defined as a search engine that focuses on a specific segment of Web content or on a specific topic. Examples would be Google Shopping and all the other items on the Google menu bar (Images, News, Recipes, Maps, YouTube, etc.). It is also clear that some of these verticals derive far higher revenues for Google than other verticals. Google Shopping, with its new pay-to-play model, looks like it is going to do just that. According to a recent study, Google’s new PLA’s (Paid Listing Ads) have been found to significantly outperform [...]


Bing Ads Unveils Better Reporting

bing-b-logo Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when one switches from a campaign to a report, or from one report type to another. Bing has made some changes in date ranges, as well. Users can see up to 366 days of data in the Search query report, and the absolute date range is specifically mentioned on reports fo [...]


SearchCap: The Day In Search, October 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Tips To Optimize Conversions On Your Mobile Landing PagesIn my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main conclusion was that the user behavior is significantly impacted. So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from search to your landing pages, [...] Infographic: SEO For Siri & The Mobile Search Wor [...]


10 Tips To Optimize Conversions On Your Mobile Landing Pages

This isn't what I mean by mobile-friendly website! In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main conclusion was that the user behavior is significantly impacted. So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from search to your landing pages, his/her behavior does not change suddenly. The same constraints of location and small screen size apply on landing pages, and that is why it is very important to take this aspect seriously if you get any significant or important mobile traffic. Do I Really Need Sep [...]


Infographic: SEO For Siri & The Mobile Search World

Searching with Siri It's been just over a year since Apple's Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn't cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers. The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to bette [...]


To Search Is Human, To Find Is Divine

As humans, we have always sought to answer our questions. Prior to the inception of the Internet and the rise of the search engine, we had a limited array of solutions when a question arose. We could ask teachers or friends, and as you might imagine, this was a local and inefficient means to securing an exhaustive answer. We were not entirely without our systems, which in their time proved quite useful. One such system was the Dewey decimal system known well as the information retrieval of our public libraries. When it came to speed, accuracy and efficiency, this system was not without its [...]


Google Mapping The Interior Of The Grand Canyon With Street View Cameras

Having driven literally hundreds of thousands of miles of surface streets and roads throughout the world, Google is increasingly going off road in its quest to make Street View comprehensive. Most recently the company took its on-foot Street View backpack cameras to the Grand Canyon in Arizona. Google is hiking the various trails that descend into the Canyon and onto the floor of the great national park. According to the company's Lat-Long Blog: This week, photos are being gathered from portions of the South Rim at Grand Canyon National Park, including the ridge, the famous Bright Angel Tr [...]


Yelp Buys Rival Qype For $50 Million To Consolidate Position In Europe

Screen Shot 2012-10-24 at 6.44.44 AM Qype was the European Yelp before Yelp was in Europe. Now Yelp has announced that it is acquiring the company for $50 million in a press release that also shares its "preliminary" Q3 revenue numbers. Founded in 2006 in Hamburg, Germany, Qype operates throughout Western Europe, with the UK and Germany its strongest properties. In a blog post Yelp CEO Jeremy Stoppelman says that Qype  has "more than two million reviews of local businesses" and 15 million monthly uniques. However that number actually appears to be down from 17 million uniques reported in November 2010. If that's accurate i [...]


See You At The Voting Booth: Political Search & Display Strategies

Political ad campaigns are far from a new concept. A quick scan of The Living Room Candidate provides a look at the rich historical legacy of television ads for presidential campaigns, ranging from the earliest days of television to today's sophisticated :30 spots. Even before television spots were the norm, the DNC pioneered the use of the newfangled moving picture to produce Woodrow Wilson’s famous 1912 campaign film "The Oldway and the New." A recent article in The New York Times even explained that in ancient Rome, negative campaigning was a well-established practice through the use o [...]


Google Changes Defaults For Users Of Conversion Optimizer And Enhanced CPC

google-adwords-numbers-featured Google is tweaking some default options in AdWords that apply when people are using Conversion Optimizer or Enhanced CPC, to encourage advertisers to optimize for conversions. Both Conversion Optimizer and Enhanced CPC are methods to dynamically change advertisers' bids based on how likely Google thinks the ad is to convert. Starting the week of November 12, when Conversion Optimizer or Enhanced CPC are activated for a campaign, the ad rotation setting will become "Optimize for conversions" by default. Google says campaigns set to this option see 5% greater conversions than those set [...]


SearchCap: The Day In Search, October 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Voice Search On Xbox Now Searches The Web, TooMicrosoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their console. It’s part of the “new entertainment experience” that Microsoft is pushing out this week via the Xbox. Bing Voice Search has been available on the Xbox since June 2011, but it could only [...] Webcast: Link Building Demystified – [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide