More from Search Engine Land: Page 4

Google Ads

Rediscovering The Google AdWords Editor Keyword Opportunities Tool

Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding keywords. The tool generates suggestions similar to the Web-based tool, but is integrated into Editor quite nicely. Suggested use: Launch AdWords Editor and open […]

Apple

YouTube Search Adds Time Watched As Ranking Factor

The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched. YouTube said they experimented with this ranking factor with suggested videos and it lead to “less clicking” and “more watching” and thus feels it is a good idea to add to the overall YouTube Search ranking algorithm. […]

Analytics & conversion

10 Simple Tips To Make Your Excel Charts Sexier

Having covered all the basics of how to make tabular data tell a story using custom cell formatting and conditional formatting for both static tables and pivot tables, we’re now going to jump into the really fun stuff: charting data out in Excel. I’m not going to cover the basics of creating charts in this […]

SEO

As VP Debate Nears, Search Interest In Ryan Outpaces Biden

Vice President Joe Biden and vice-presidential hopeful Paul Ryan are a little more than an hour away from their first and only debate of this election year, and search activity around the debate is heating up — largely surrounding Ryan, the Republican nominee. We’ll begin with this tweet from Yahoo Search, which reports that there’s […]

Apple

SearchCap: The Day In Search, October 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask CEO Doug Leeds Proclaims Search Wars “Over,” Says Yahoo Can Be Great Again Ask.com has 3.5 percent of the search market according to comScore. Ask.com CEO Doug Leeds told Bloomberg […]

SEO

An Illustrated Guide To E-Commerce Markup Using GoodRelations

In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store. We will look at an alternative vocabulary, namely GoodRelations, and take a deeper dive into the specifics of generating semantic markup […]

PPC

How To Effectively Use Attribution With Complex Campaigns

As marketers, we think that attribution is important. However, despite all the talk in white papers, blogs, etc., little has been discussed about its effective use. For instance: is attribution always useful, what are the common attribution techniques, which is the best attribution model, what improvements in efficiency can one expect from the right attribution […]

Apple

Google Maps Adds 250,000 Miles Of Street Views In Their Largest Update In History

Google announced they have made their biggest ever street view imagery update by adding over 250,000 miles of roads around the world and doubling their “special collections” imagery. Google said they are increasing the street view imagery specifically in Macau, Singapore, Sweden, the U.S., Thailand, Taiwan, Italy, Great Britain, Denmark, Norway and Canada. They have […]

Google

Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether

Google is changing the way it collects local business reviews and displays them in search results, making the Zagat score a less prominent piece of information. That’s a good thing in my opinion, and many people — myself included — hope it’s the first step toward the complete removal of the Zagat system in Google’s […]

Advertising

Bing Ads Intros Sitelinks Extensions, Tweaks Preview Tool

After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the Bing Ads web interface, the desktop editor and through the API, under “ad extensions” under the Campaign tab. Advertisers may enter up to 10 Sitelinks to accompany their ads, and help prospects […]

Bing

September Search Share: Yahoo Continues Downward Slide

We’re getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline — to its lowest market share in […]

Google

Google Mobile’s New Slide Out Black Navigation Bar

Google launched a new mobile interface for navigating various Google services. Now if you load Google on your smartphone, you will see a menu icon made up of three lines. When you tap it with your finger, a black navigation bar will slide out from the left of the screen. Here is a screen shot: […]

Google algorithm updates

Google Images Dominated By Pictures Of Romney For “Completely Wrong” Search

It’s not a Google Bomb, but that doesn’t make it less embarrassing for US presidential candidate Mitt Romney or Google, that a search on Google Images for “completely wrong” brings up results that are dominated by Romney’s picture. Completely Wrong & Google Images Here’s an example of what you currently see in a search for “completely […]

Apple

SearchCap: The Day In Search, October 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]

Google

Tracking Changes To Google’s 50 Webmaster Guidelines Pages

Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you how recently a specific Google webmaster guidelines document was updated. SEOs and webmasters must stay on top of these changes and this tool helps them do just that. The tool is run […]

Google

Google’s Page Speed Server Module Now Out Of Beta: mod_pagespeed

Google announced the Apache HTTP server module they released to help webmasters speed up their sites about two years ago is now out of beta. Google said that after eighteen releases they are now “taking off the Beta label” off mod_pagespeed, an open-source Apache HTTP server module that helps improve load times, speed, and server […]

Google algorithm updates

Dealing With People – The Hardest Part Of SEO

The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or should have) an impact on SEO. Optimizing H1s is easy. Dealing with people is hard. Really hard. What follows are a series of the most important lessons I’ve (maybe) learned while dealing with MBAs, […]

Google Ads

Google Partners To Offer AdWords-Specific Credit Card

At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising. The company has been piloting the AdWords Business Credit program since July in the U.S. and says 1400 small […]

Apple

Survey: iPhone Owners Generally “Not Affected” By Maps Issue

Hyperbole is the stock in trade of many tech bloggers and journalists. Yet beyond simply trying to grab eyeballs with exaggerated headlines, people in the tech press often get very worked up about issues that have little impact on “ordinary people.” That may be the case with the so-called “Apple Maps debacle.” Mike Blumenthal used […]

Google

Chitika: We Got Google’s Local Search Number Wrong

Last week I wrote an article with the headline: Study: 43 Percent Of Total Google Search Queries Are Local. This was based on Chitika network data. The article was widely cited and linked to. Unfortunately it was wrong. Earlier today Chitika contacted me with the correction. The original methodology used to determine the percentage of local […]

Google

Report: Google Seeks To Avoid EU’s Antitrust Wrath By “Labeling” Its Own Services

The Financial Times (FT) is reporting that the thrust of Google’s antitrust settlement proposal to European Competition Czar Joaquín Almunia primarily involves “labeling” its own services to distinguish them from other organic search results. According to the FT, citing “people familiar with the search giant’s submission”: Under the proposal, Google would put its brand on any […]

Google algorithm updates

What 65 Google Changes May Mean For Your Link Strategies

About a week ago, Barry Schwartz put together an awesome piece detailing the many search algorithm and quality changes (65 in total), Google made during the months of August and September. If you haven’t read it, have a look: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch. When Google announces changes, […]

Apple

SearchCap: The Day In Search, October 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Develop Helpful Content To Improve Visibility & Conversion In this article, we’ll look at another website that was submitted for review from a “Keywords and Content” point of view. […]

SEO

How To Develop Helpful Content To Improve Visibility & Conversion

In this article, we’ll look at another website that was submitted for review from a “Keywords and Content” point of view. The site is Shipping 2 USA, a free service where “you get the lowest quote for shipping to/from the USA.” Add Helpful Information To Your Website I see that the folks at Shipping 2 […]

Apple

Still Stuck Behind Apple’s Doors: The New Google Search App

Two months ago, Google previewed a new Google Search app that it said would be coming to iOS, bringing with it what seemed a blend of Siri and Google Now-like features. Despite being submitted to the Apple App Store back then, Apple’s still not approved the app. Why not? Apple didn’t have any comment, when I […]

Apple

SearchCap: The Day In Search, October 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Malicious Search Results More Common In Bing & Image Search Almost two of every three malicious redirects in major search engines are found on Bing, according to a new report […]

Bing

Study: Malicious Search Results More Common In Bing & Image Search

Almost two of every three malicious redirects in major search engines are found on Bing, according to a new report from the web security firm Sophos. Looking at data “from the last couple of weeks,” Sophos found that 65 percent of malicious search results that its web appliance blocked were from Bing. Google was responsible […]

Link building

Practical Tips For Central Management Of Multiple Sites

Many large enterprises face the challenge of dealing with a diverse portfolio of sites. This by itself is very complex, but that complexity is multiplied when those sites are operated by different teams of people. Some common scenarios where this happens are: Different product lines which are owned and operated by different business units. International […]

PPC

5 Ways To Jumpstart Facebook Ads

The Facebook Paid Ads program has tremendous potential if you know what trees to bark up. And if you’re willing to put effort into making your advertising as effective as possible, as with any other type of advertising. In this article, I’ll cover some tips to improve your Facebook advertising. 1.  Take Advantage Of Facebook […]

Paid social

Twitter’s New SEO Play: A Profile Directory Of All User Accounts

Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s second SEO play in recent weeks, coming on the heels of a change in its robots.txt file. With that change, Twitter made its content-based search results — i.e., search results for tweets and hashtags, but […]

Ecommerce

The Google Atomic Logo For Niels Bohrs 127th Birthday

Google has a special logo on their home page for Niels Bohr’s 127th birthday. Niels Bohr is known as one of the most influential scientists of the 20th century. To pay tribute to his contributions, Google has a scientific Google Doodle for him. Some of his contributions include Copenhagen interpretation, Complementarity, Bohr model, Sommerfeld–Bohr theory, […]

Google

Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages. Including the original Penguin algorithm launch in late April, this is the third update, so we’re calling it Penguin 3 and avoiding the […]

Apple

SearchCap: The Day In Search, October 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Handpicks News Writers For Its Social Sidebar Bing is dipping its toes into a form of what Google calls “authorship” with today’s announcement that news writers are now being […]

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