SearchCap: The Day In Search, November 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Medications To Its Knowledge GraphSearchers in need of medical information will begin seeing detailed information on medications as part of Google’s Knowledge Graph product. In today’s announcement, Google says it’ll source the data from sources like the National Library of Medicine, National Institutes of Health, the US Food & Drug Administration, the Dept. of Veterans Affairs and others. Here’s [...] US, E [...]


Google Adds Medications To Its Knowledge Graph

google-health-medical Searchers in need of medical information will begin seeing detailed information on medications as part of Google's Knowledge Graph product. In today's announcement, Google says it'll source the data from sources like the National Library of Medicine, National Institutes of Health, the US Food & Drug Administration, the Dept. of Veterans Affairs and others. Here's a screenshot from Google's announcement, using the drug Naproxen as an example. Google has created a number of health-related search features over the years, including a health OneBox that's been around since August 2009. [...]


US, European Antitrust Regulators To Confer On Google Case

google-legal-cash-featured According to the Wall Street Journal (WSJ), the top two US and European antitrust regulators will meet in Europe next week to compare notes and discuss potential outcomes. Both are negotiating with Google to settle antitrust claims that would avoid formal legal action. The FTC's Chairman Jon Leibowitz will meet with the EU's Joaquin Almunia. The claims against Google on both sides of the Atlantic are similar, though not identical. In addition, European and American antitrust laws are different though they express the same overarching principles. The WSJ reported that any concessions made [...]


Search In Pics: Lots Of Google Maps Cars, Google+ Photo Booth & Code Red

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Transporting Google Maps Cars: Source: Reddit Google NYC Building Sign: Source: Google+ Google+ Photo Booth: Source: Google+ Google Gematria: Source: Google+ Glittery Google Logo: Source: Google+ Google's Code Red Shirt: Source: Google+ [...]


How To Make Google Analytics Talk To Excel, In Plain English

I'm spoiled now. I rarely go into the Google Analytics (GA) interface anymore. You know why? There are cool Excel plugins that will pull your data right into Excel. Of course, most of them are PC-swim only. Sorry, Mac users. I'm going to be testing out the only one I know of for Mac, but I can't verify how good it is. (Disclaimer: I'm not in any way associated with any of the GA plugins for Excel or their manufacturers.) Before jumping in, let's talk about some basics that you will need to understand to navigate the API. Learning The Language Of The API The trickiest part about using t [...]


Deep Dive Into Bing Webmaster Tools: Part 1

Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally. The marriage between search practitioners and the engines has always been, at best, a work in progress. On one hand, search engines need to protect their most valuable assets, such as their SERP algorithms and their paid-platform ecosystem. However, on the other hand, they need to be able to work well with their clients and offer them the tools and the data so the programs [...]


Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted

google-panda-generic-featured Google has confirmed that they ran a refresh to the Google Panda algorithm on Wednesday, November 21st. On November 20th, we asked Google about a Panda refresh - since we were fairly confident there was some sort of update. Google told us there was no update but an update would be coming within 7 to 10 days. The update came a day later, not several days later. This would make this the 22nd Panda refresh we've tracked. The 21st Panda refresh was on November 5th and impacted about 1.1% of English queries. This update, Google told us 0.8% of English queries were affected to a degree that a [...]


SearchCap: The Day In Search, November 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Competitor Analysis: Realize your VisibilityDigital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun Siler of North America Searchmetrics This webcast will cover the key components of search marketing - competitor analysis, keyword research, and data monitoring. Competitive analysis is key to discovering what content and link building [.. [...]


Competitor Analysis: Realize your Visibility

Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun Siler of North America Searchmetrics This webcast will cover the key components of search marketing - competitor analysis, keyword research, and data monitoring. Competitive analysis is key to discovering what content and link building techniques to use in your efforts to lure audience attention right where you want them. Join us for this webcast and learn: Why competitive analysis is important What is SEO [...]


SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs

This Gartner report provides: Nine measurement areas your CMO needs to understand Metrics your web analyst can use to inform the CMO Ways to align measurement technology with business needs Download now » [...]


New To Using WordPress? 3 Must Have Plugins To Power Your SEO

Some of you are likely already aware of these plugins, while others will be hearing about them for the first time. These plugins are specifically for WordPress websites. These are only 3 of thousands of plugins available for WordPress. But these 3 are considerably strong and I would recommend them for most Wordpress sites. Personally, I love working with Wordpress. It is the most popular CMS (content management system)  for good reason. Building a simple website is incredibly easy and adding new functionality is only a plugin or development project away. Although this is true, there are al [...]


Why Attribution Really Matters For Product Listing Ads

With the holiday shopping season in full steam, advertisers are continuing to invest significantly in Google Shopping via Product Listing Ad (PLA) campaigns. Given the different format of these ads, one might expect users to interact differently than regular search ads. Perhaps people interact with them earlier in the sales funnel because these ads have images. If so, do they assist regular search ads? Further, do they contribute substantially to a search marketers campaign in terms of both volume and ROI? I analyzed several PLA campaigns and found that advertisers would do well to measu [...]


Glogou Launches Products To Help US Companies Do Search Marketing In China

GolgouBaidu Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings -- an English-language interface to the ad market on the popular Chinese search engine Baidu, and a service that helps US businesses gauge their accessibility and visibility in China. The company, which also has offices in Boston and Beijing, has long offered related translation services, keyword research and search [...]


SearchCap: The Day In Search, November 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same ProblemsBing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing [...]


Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems

bing-scroogled-featured Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new "Scroogled" site, pledging that Bing has "honest search." Great campaign, if it were true. It's not. Bing itself does the same things it accuses Google of. It's also another indictment of how little the FTC is doing to protect consumers from "search results" they might not realize are ads. Google Shopping Goes All-Ads Earlier this year, Google changed to a "paid inclusion" or pay-to-play model of accepting listings for its Google Shopping site. Phased in over the summer, as of October 17, only merc [...]


Google Seeks New AdWords Express Customers With Promised “Free Month” In December

Screen Shot 2012-11-28 at 10.17.38 AM To get more small marketers to test out AdWords Express, Google is offering a "free month" of advertising to new customers. If new advertisers sign up before December 16, Google will provide a credit in January "worth what you spend between now and the end of this year." However some limitations apply. Advertisers must be new customers and not existing AdWords advertisers. AdWords Express users must spend at least $125 but the maximum credit they can receive is $125. So the offer is more like a subsidy or discount unless you carefully set your budget cap for just over $125. I don't ha [...]


Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?

Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display, demonstrating how both channels should be managed by the same team. The theory goes that when they are put together, we start defying the laws of math, and that 1 + 1 equals 3. The reasoning behind such an argument, in part, comes down to simple efficiencies and management fees, but also because search marketers can contribute a unique type of thinking to media because of their background in auction-based buying. I am yet to see it really be proven true. [...]


Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions

Digital Marketing Depot will host a webcast Monday, December 12th at 1 PM EST. The webcast, Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions, will feature speakers Aaron Bart, Creative Services Director, Creative Services, Covario and Fiona Burgess, Art Director, Covario. The webcast will focus on actual client experiences and results with multivariate landing page testing. These techniques have proven to increase conversion rates from 20 to 60 percent. Attendees will learn: How to find the right combination of the headline, offers, visuals, layout and m [...]


Why Your Content Marketing Needs To Be More Active

Content Marketing Goals The Content Marketing Institute and MarketingProfs recently released their 2013 benchmarks on B2B content marketing. Reading it, you will be struck by two realizations: Content marketing is huge Content marketing desperately needs conversion optimization The "huge" part you probably already suspected from the deluge of blog posts out there on the subject. However, this report quantifies that scale, and it is impressive. Of the B2B marketers in North America who participated in this benchmark (N = 1,416), 91% of them now use content marketing; 54% of them plan to increase content ma [...]


Amazon Opens Up Maps API To Kindle Developers, Google Street View Covers The Frozen North

Amazon Maps logo After a several year lull the mapping segment is really hot again. Google, Apple, Microsoft, Nokia and Amazon are now competing fiercely in a newly reinvigorated mapping arena. Yesterday, Amazon announced that its Maps API is now generaly available to developers who want to integrate maps into their Kindle Fire apps. Google Maps isn't available for Kindle devices. Like the Google Play marketplace, which isn't on Kindle Fire, Amazon doesn't allow Google Maps on the popular devices (though you can get to it via the mobile web). The Amazon Maps API was first released in beta earlier this [...]


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