Recently I had a chance to sit down with two veterans of the search industry, Andrew Goodman of Page Zero Media and fellow Search Engine Land contributor, Matt Van Wagner of Find Me Faster, after their session “From Keywords to Buy Words” at SES Chicago. The conversation started with keywords, but took on a life of its own as we discussed Google, Bing, attribution, and even urinal advertising.
Jenny Halasz (JH): What do you think are the most important issues facing how we think about keywords?
Andrew Goodman (AG): Evolution is what we feel most comfortable with, and we are hop [...]
Related Topics: Channel: SEO | Keywords & Content | SEM Industry: Conferences