More from Search Engine Land: Page 3

Google Analytics

SearchCap: The Day In Search, November 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search […]

Apple

Google Releases Search App For Microsoft Surface & Windows RT

Exciting news for Google users who have upgraded to the Microsoft Surface device & Windows RT operating system. You can now download the Google Search App, which is specifically optimized for the Windows Surface and Windows RT. Google announced this on their Google+ page saying: If you just got a new Windows RT tablet and […]

Content

Link Building Scam Alert: When Links Are Held Hostage

On November 1st I reached the 19 year mark as a content publicist/link builder. Nineteen years. I won’t bore you with how we went after links back then by rubbing two sticks together and sending up smoke signals. Smoke signal spam was not a big problem yet. I poke fun at myself but at the […]

Display

A Search Marketer’s Guide To Google Display Advertising

Google has been hard at work again on the AdWords interface to the Google Display Network (GDN), adding all sorts of new feature and interface updates. Take a quick glance at the AdWords help files online and you may be surprised at how many of the GDN targeting help pages have been updated just within the […]

Google News

SearchCap: The Day In Search, November 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]

Google

Google Fined $208,000 In Australian Defamation Case, May Appeal

Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it showed a 62-year-old man’s name in search results. Google is examining the original jury verdict and may file an appeal. A judge in the supreme court of the Australian state Victoria issued the […]

Google

Report: FTC Ready To Give Google Antitrust “Ultimatum”

According to a piece in the Wall Street Journal today and a parallel Bloomberg report Google faces an increasingly likely antitrust complaint unless the company steps up and offers some concessions (or additional concessions) in settlement discussions with the Federal Trade Commission (FTC). According to Bloomberg, US FTC Chairman Jonathan Leibowitz is “pressing” Google to […]

Google

Goodbye Google Custom Home Pages With Personal Backgrounds

Over two years ago, Google enabled users to customize the Google home page with their own image or graphics from a library of images. But now that feature is going away. This is coming to a surprise for many Google users because Google quietly announced this news late on a Friday afternoon saying: Classic Plus […]

SEO

Why You Need To Get To Failure As Quickly As Possible

The cliché Failure is not an option, in my opinion, is misguided, and unless on the back of some high school wrestler’s shirt, is annoying. Sure, failure isn’t an option if you’re piloting a 777 on final approach or are Ed Harris. Failure can mean certain defeat; I’m certainly not implying there’s not an end-point in some […]

Google

Google Offers Tips For A Search Engine Friendly Tablet Experience (Not Recommendations)

Google posted some tips for building a search engine friendly mobile tablet experience for users and search engines. Google is clear to point out these tips are NOT specific “recommendations for building search engine friendly tablet-optimized websites.” Google does not have guidelines or official recommendations for tablet-optimized web sites but they did want to offer […]

SEO

Does Mobile Search Matter In A Multiscreen World?

This is my 25th mobile search column and my 30th post for Search Engine Land in almost four years. Mobile search has evolved quite a bit since I started writing this column in 2009, and even more since the iPhone turned everything on its head in 2007. In my first column, I argued that the […]

Ecommerce

The Thinker Google Doodle For Auguste Rodin’s Birthday

Google is celebrating the life of French sculpter Auguste Rodin on his 172nd birthday today. The sculpture Google is using to remember his life is one of his most famous sculptures named The Thinker. The Thinker was finished in 1902, but not presented publicly until 1904. It is currently located at Musée Rodin, Paris but […]

Local

5 Areas That Demonstrate The Growing Potential Of Local Search

As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often struggle with the idea that local advertising can no longer be executed using […]

Bing

Google & Bing’s 2012 Veterans Day Logos

Google and Bing have special logos and themes today to honor the United States of America’s Veterans on the US .com versions of their web sites. Both search engines typically have logos for this special day, but for some reason, Yahoo does not have a special logo today. In any event, here are the logos […]

Google Analytics

SearchCap: The Day In Search, November 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: China Blocks Google Search, Gmail, Google+, Maps & More TheNextWeb reports China has decided to block Google services. Currently, Google search, Gmail, Google Maps, Google Docs, Google Analytics, Google Drive, and […]

Content

China Blocks Google Search, Gmail, Google+, Maps & More

TheNextWeb reports China has decided to block Google services. Currently, Google search, Gmail, Google Maps, Google Docs, Google Analytics, Google Drive, and other Google products are currently not working when trying to access them within China. TheNextWeb received confirmation from Google that China is indeed blocking their services. This is happening during the 18th Party […]

Google Ads

Mesothelioma, Asbestos, Annuity: Google’s Most Expensive Keywords

Markus Allen posted what will be a monthly report documenting the most expensive keywords you can by on Google AdWords. Leading that keyword list this month, according to the Google AdWords Keyword tool include keywords in the category of mesothelioma, asbestos, annuity and auto donation. For example, [mesothelioma settlement] goes for $142.67 and [auto donation] […]

SEO

E-commerce SEO Using Schema.org Just Got A Lot More Granular

Ramanathan V. Guha of Google announced on 8 November that, effective immediately, e-commerce schemas from the GoodRelations project have been integrated into schema.org. This vastly increases the number of schema.org classes and properties available for e-commerce websites. Put another way, this means that webmasters can now provide Google, Bing, Yahoo and Yandex with much more granular […]

Google algorithm updates

SearchCap: The Day In Search, November 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priceline To Buy Travel Search Engine Kayak For $1.8 Billion Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel […]

Ecommerce

Priceline To Buy Travel Search Engine Kayak For $1.8 Billion

Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel sites. You can now add leading travel search engine Kayak.com to that list. Priceline announced that it was buying the travel site for $1.8 billion (in cash and stock). Priceline and Booking.com are reasonably strong […]

Google Ads

Bulk Editing Comes To AdWords Web Interface

Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes. That’s the problem Google is trying to address in its latest AdWords feature — bulk editing. The feature is being rolled out in a few accounts for final testing, before Google eventually rolls it out […]

Bing

Download Bing Home Pages To Your Computer

One of the more popular requests Bing gets is to download their home pages to their desktop. Bing refreshes their home page background graphic at least once daily and often the images on the home page are relaxing and extremely visually appealing. Now, U.S. searchers can click the down arrow at the bottom right corner […]

Apple

The Mess That Is Google Shopping

One of the things Google promised by moving Google Shopping to the pay-to-play model for merchants was how much the experience was going to improve for shoppers. If that’s the case, I’m sure not seeing it. Come on a little tour. Amazon Don’t Play That Game The new system began on October 17. Perhaps the most striking change […]

PPC

3 Mobile Trends Every Search Marketer Must Know

When I last blogged about mobile trends in 2011, I had predicted that mobile, i.e., smartphone + tablet traffic would be 10% of all paid search traffic by the end of 2011. I had also predicted that mobile traffic would be between 16-22% of all traffic. It turns out, at least for a few categories, […]

Google algorithm updates

Can SEO Be Your Business Advantage?

With Google having a bad case of frequent hiccups, websites are see-sawing up and down in their search rankings. Business owners, caught between a rock and a hard place, are asking themselves whether SEO really can be a winning strategy in these difficult economic times. By analyzing the process, the methodology and the sequence of […]

Apple

Google Is #4 In China As It Continues To Lose Market Share

Google continues to lose marketshare in China after pulling out of China years ago. New market share reports from Marbridge Consulting puts Google in forth place in terms of search market share. Google trails Baidu, Qihoo 360, and Sogou with only 4.72% share in China. Baidu has 72.97%, Qihoo 360 has 9.64% and Sogou has […]

Ecommerce

The Google Dracula Logo: Bram Stoker Books

Is that Dracula on Google’s home page today? Yes it is. Today is the 165th birthday of the late Bram Stoker, the author of Dracula, a gothic novel. Bram Stoker was born in Dublin, Ireland on November 8, 1847 and died at the age of 64 in London on April 20, 1912. To celebrate his […]

Google Analytics

SearchCap: The Day In Search, November 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most Frequently Asked Questions In Search Retargeting Since we first brought true Search Retargeting to the market several years ago, we have seen a shift in the questions that prospects […]

PPC

The Most Frequently Asked Questions In Search Retargeting

Since we first brought true Search Retargeting to the market several years ago, we have seen a shift in the questions that prospects want answers to. Two years ago, the market was fuelled by excitement and intrigue, ‘how does it work?’, ‘how much does it cost?’ and ‘how do we get started?’. But driven in […]

Analytics & conversion

A Look At Cross-Domain Search & Conversion

If you are running multiple online marketing programs across multiple websites/domains, then you might have asked yourself the following questions. Are there any interactions between my websites? Are my customers likely to convert across multiple domains? Would those insights potentially alter my customers’ LTV (life-time value) and my goals, as a result? Cross-Domain Clicks & […]

Google

Google Piracy Algorithm May Be Reviewed By UK Regulators

The Guardian reports that regulators within the United Kingdom will be reviewing Google’s efforts to remove piracy web sites from their search results because they feel Google has not done enough. In August, Google launched the Pirate Algorithm, which is designed to lower the ranking of sites that are repeatedly reported and found to have […]

Bing

Study: Google Search Share Slips Below 90% In The UK In October

Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It’s the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google’s share dropped, other players — especially Microsoft’s Bing — picked up market […]

Bing

A Blog On Tracking Failed Search Results: Failed SERPs

Returning quality search results is not easy, Google and Microsoft have teams of people who work on the problem each day. Unfortunately, finding examples of search results that are not ideal is not all that uncommon. To help track these poor search results, Rishabh Singla started a new blog named Failed SERPs. He posts daily […]

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