Apple

SearchCap: The Day In Search, December 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s Most Read Stories Of 2012: Google Places Goes Google+, Panda, Penguin & More What were our most popular stories on Search Engine Land over the past year? Below, […]

Google algorithm updates

Search Engine Land’s Most Read Stories Of 2012: Google Places Goes Google+, Panda, Penguin & More

What were our most popular stories on Search Engine Land over the past year? Below, the news stories that were published in 2012 that were read the most: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search (May) Google’s Jaw-Dropping Sponsored Post Campaign For Chrome (January) Google’s Results Get More Personal With “Search […]

Local

How To Use Schema and Open Graph Markup For Local SEO

One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater attention and clickthroughs. So, read on and use this checklist to see if you’re exploiting all elements […]

SEO

eBay Offers A Mobile Search Shortcut For Online Stores

Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let’s take a closer look at eBay, and some strategies for using it to extend […]

Google

50 Million Pages Removed From Google This Year Due To DMCA Piracy Reports

We know that the number of DMCA requests have risen since Google introduced its Pirate Update, a penalty against sites that have an unusual number of legitimate DMCA requests filed against them. But what’s the count? TorrentFreak.com did the math and counted that Google took down over 50 million search results or URLs in 2012 alone. To be exact, Google removed 51,395,353 […]

Ecommerce

Google’s Doodle Of Doodles For New Years Eve 2012

If you visit Google today, New Years Eve, you will see a very busy Google logo. The logo makes up many of the best Google Doodles created in 2012. In a sense, it is a Google Doodle of Google Doodles. The Google Logo links to the specific Google Doodles directly in the Google Doodle Directory. […]

Analytics & conversion

Search & Analytics Year In Review

As we head into the holidays, we’re looking back at our own metrics for top posts of the year, and we wanted to share a recap of the most read stories in several categories on Search Engine Land. In the Search & Analytics column, our experts cover everything from the basic installation of tracking codes […]

Apple

SearchCap: The Day In Search, December 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Is Wikipedia’s Most Popular Article Of 2012: Hot Topic Or Confused Searchers? What was the most viewed article on Wikipedia this year? The one about Facebook. Is Facebook really that […]

Apple

SearchCap: The Day In Search, December 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s In Your 2013 SEO Playbook? I’ve thought about writing my 2013 SEO game plan since I hit the submit button for last year’s version. The problem is, since when my […]

SEO

What’s In Your 2013 SEO Playbook?

I’ve thought about writing my 2013 SEO game plan since I hit the submit button for last year’s version. The problem is, since when my review of 2012 came out last month, I’ve read numerous SEO in 2013 articles, and many of them are quite good or complete. I have to give special kudos to […]

Content

How To Build A Better B2B SEO Strategy In 2013

It’s the last week of 2012. If you’re reading this column, you are forsaking at least a bit of much needed rest for some serious B2B SEO planning in 2013. For me, the few days ahead are about research, preparation, and getting milestones in place for client initiatives (and probably finishing one or two or […]

Ecommerce

Yahoo Testing A New Home Page Design

Yahoo appears to be testing a new home page design. Techno-Net captured it on a video and posted that video on YouTube for all to see. Here are the changes I noticed in this new design test: Cleaner User Interface Search Bar Sticks At The Top Left Menu Bar Is Static Remove Story Blocks In […]

Apple

SearchCap: The Day In Search, December 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A/B Testing From Search To Conversion As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high […]

Analytics & conversion

A/B Testing From Search To Conversion

As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll share a couple of thoughts which […]

SEO

Want To Speak @ SMX West? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West, March 11-13, 2013, at the San Jose McEnery Convention Center.. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to […]

PPC

Would You Pass The End Of Year Digital Marketing Quiz?

2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up? Being ahead of the game on the topics that matter will put you head and shoulders above the competition, so take the quiz below and see how you would fare. Then […]

Link building

Five Linking Myths That Need To Go Away In 2013

Goodbye 2012, hello 2013. For my last column of the year, I’m selecting five link building myths that I hope go away completely in 2013, and giving my rationale as to why they should be gone. The only reason I’m picking five is because it’s the day after Christmas, and if I had written about […]

Local

SEOMoz + GetListed: Let The SMB Toolset Death March Begin

SEOMoz’s recent acquisition of GetListed has got me thinking — there’s a dangerous trend going on in the SEO Tools market. I call it the SMB Death March. SEO Tool Market The SEO Tool market has exploded over the past couple of years, and with good reason. These days, it seems like most businesses understand that showing […]

Google

Google Tests “Quick View” Button In Mobile Search Results

Google seems to be testing a new feature named “Quick View” in their smart phone enabled search results. The feature lets you load a page from the source web site in a quicker method, instead of loading the full page, which might require longer download time. Here is a picture of searching for [seo] on […]

Apple

SearchCap: The Day In Search, December 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]

SEO

Mobile Search After The Final Mayan B’ak’tun

If you are reading this Search Engine Land column, then you survived the “final day” of the Mayan Calendar as the 13th B’ak’tun resets to 0 like an odometer after 1,872,000 days, and with it, the start of the 5th world, according to Mayan culture. This 5th world is said to be one of enlightenment, higher consciousness, and […]

Enterprise

The Keys To Success In Enterprise SEO

In the world of search engine optimization, Enterprise SEO is an odd bird. Most professional SEOs cut their teeth for years in agencies or independent consulting, doing a jack-of-all-trades level of work. As a result, they are used to digging into source code issues, optimizing individual landing pages for content and metadata, running a variety […]

Analytics & conversion

7 Secrets For Dealing With Quality Score

I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew Goodman and Matt van Wagner, you should, those are smart guys. Since I was thinking about PPC and how incredibly mixed up and difficult it has become, it seemed like a […]

Ecommerce

Google’s Festive Happy Holidays Logo For 2012

Google is featuring a Google logo, aka Doodle, for the holiday season this morning. The logo is incredibly happy and festive, with lots of colors and Christmas like characters and activities within the logo that makes up the letters in Google’s name. The logo can be found worldwide today, December 24th, on Christmas Eve. But […]

Apple

Report: No, Google Maps Not Responsible For iOS 6 Upgrades

The notion that Google Maps drove a rash of iOS 6 upgrades turns out to be wrong according to ad network Chitika. As several people have already argued, iOS 6 traffic growth more likely came from the release of the iPhone 5 in China (Apple said it sold 2 million handsets over the initial weekend). Mobile ad exchange […]

Google algorithm updates

SearchCap: The Day In Search, December 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting […]

Bing

Bing Linked Pages Now Called Bing Tags

Earlier this year, Bing announced a new featured named Bing Linked Pages, that feature is now named Bing Tags. The feature allows you or your friends to “tag” web pages and documents in Bing’s index as being related to you or your friend. The purpose is to make the search results for you and your […]

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