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Ecommerce

How To Take Control Over PLAs & Product Search

While there is no shortage of literature on managing product-level keywords and product listing ads (PLAs), it seems that lots of advertisers still struggle with creating the initial structure and its subsequent maintenance over time. If you are an online retailer and your business is significantly dependent on product level keywords and ads, you might […]

Google News

5 SEO Audit Considerations For Publishers & News Sites

SEO site audits should all be at least a bit unique. Everyone has their own process for pricing and conducting SEO audits, but one of the important things to keep in mind is the different needs of different types of sites. The core issues and focuses in auditing a twenty page B2B lead gen site […]

Bing

The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place

People have strongly criticized Google for confusing local marketers by having two places to update and enhance local business information (Google Places, Google+ Local Pages). But there’s also something confusing about what Microsoft appears to be doing in local listings management. The company appeared to be trying to establish the Bing Business Portal as the definitive place […]

Google

Google Updates OneBox Results Design To Match Mobile Interface

Google announced they have updated their OneBox results, also known as quick answer results, to match the mobile and tablet designs they released back in August. The new results are cleaner, take up more space, but also are more interactive. For example, here is the stock quote for GOOG and the chart on the search […]

Google algorithm updates

SearchCap: The Day In Search, December 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Text Ads Get Biggest Makeover In Recent Memory In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be […]

Google Ads

AdSense Text Ads Get Biggest Makeover In Recent Memory

In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be more mobile-friendly, adding a large arrow button to each ad that should make it easier for “fat fingers” to click effectively on tablets and mobile phones. The buttons will also appear on desktop […]

Google

Just Testing: Google Users May See Up To A Dozen Experiments

Google’s Chief Economist Hal Varian said during a Google Tech Talk on October 22, 2012 that Google users may see a dozen or more Google experiments per Google visit. About 26 minutes into the Google Tech Talk, Hal said, “any time you access Google, you probably are in a dozen or more experiments.” The talk […]

Content

3 “Big” Web Enhancements B2B SEO’s Should Budget For In 2013

With the Thanksgiving holiday behind us, B2B marketers must now focus on wrapping up 2012 and preparing projections and budgets for the upcoming year. A common theme we have seen with our clients is to define a few “big” Web enhancements that will be associated to B2B search engine marketing in the coming year. Website […]

Apple

KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App

A few years ago VCs and entrepreneurs believed that there was an opportunity to disrupt online search, to offer a more compelling or next-generation experience. Companies like Powerset, which was sold to Microsoft, were among a class of search insurgents that spoke broadly about the opportunity to go beyond what Google was doing. That battle for the […]

SEO

Ask’s New App Search To Be Powered By Quixey

Quixey and Ask have entered into a deal in which apps from Quixey’s database, whether for mobile or the PC, will be integrated into search results. It’s going live today and should be rolling out now, although it’s not yet live for me. Apps in Ask search results will be from Android, iOS, Windows Phone and […]

Apple

SearchCap: The Day In Search, December 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take Twitter Campaigns To The Next Level With SEO Data You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want […]

SEO

Take Twitter Campaigns To The Next Level With SEO Data

You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO. Integrating your online marketing […]

Platforms

SEOmoz Gets Into Local Search With GetListed.org Acquisition

SEO software provider SEOmoz has announced its acquisition of GetListed.org, a software company offering a popular tool for small business owners looking to improve their local search engine visibility. The purchase price is reported to be about $3 million in cash and stock. As part of the purchase, GetListed CEO David Mihm will be joining […]

DuckDuckGo

The Competitive Linking Analysis Trap

Several years ago, the search engines began to slowly turn off the fire-hose of linking data they freely gave anyone familiar with the link: operator. That operator became just about useless as a method for detecting competitor links, potential link targets or competitive intelligence, etc. I have a vivid memory of speaking at one of […]

Google News

SearchCap: The Day In Search, December 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Beyond Google: In App Search Tools A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile […]

Apple

Mobile Search Beyond Google: In App Search Tools

A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Google and Bing. The app stores for iOS, Android and Windows offer countless of downloadable apps that offer built-in […]

Google

90% Of Google Webmaster Messages Are Regarding Black Hat Issues

In a recent video by Google’s head of search spam, Matt Cutts said that 90% of the messages sent out via Google Webmaster Tools are related to black hat issues. Whereas only 3% of those messages were specifically about unnatural links. This video response comes in response to many webmasters thinking that of the 700,000 […]

SEO

Making The Case For Adding Deep Content To Large E-Commerce Sites

Large e-commerce sites present some interesting challenges, and finding ways to build up unique content on the site is one of the toughest. I recently was able to witness a case study situation, and will today share the findings from that. Like any other company, the management team in a large enterprise prefers that everyone […]

Google Analytics

7 Tips To Avoid High Bounce Rates On Landing Pages

Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with […]

Local

Should You Count Ratings Out In Google Local Rankings?

For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why.

Apple

When Google News Fails, Here’s How To Fix It

In today’s world of instant gratification, with Twitter often “scooping” traditional news sources, we still turn to professional journalists for accurate, timely news, and confirmation of the events that transpired. While “breaking” news offers instant awareness, we still want to read news accounts reported by trained pros, who have dug deeply for facts and have […]

Ecommerce

Yahoo! 2012: The Top TV, Movie, Songs & Singer Searches

Screen related searches are the backbone of Yahoo!’s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo! in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo’s top search trends for […]

Ecommerce

Yahoo! 2012: Top Health, Food & Diet Related Searches

Correlation does not equal causation? Only on the Internet can you find crazy recipe and food searches filled with the most fattening, sugary and downright disgusting sounding combinations, followed by searches for ‘diabetes symptoms’ and quick fix weight loss diets. I’ve highlighted some of the possible SERP suspects below. Here’s a suggested search for all Yahoo! […]

Ecommerce

Yahoo! 2012: Top Sports Related Searches

The London Olympics were the #7 most popular search on Yahoo! overall in 2012, Even Mckayla Maroney has to be impressed with that. Searchers were flipping and flying as high as Gabby Douglas for any official games coverage on Yahoo in 2012. Top Searches for 2012 Olympians On Yahoo! maria sharapova lolo jones serena williams […]

Ecommerce

Yahoo! 2012: Top Celebrity Related Searches

For 2012, Kim Kardashian might have been the overall top searched for celebrity, but there were many people to watch and track through various forms of media and paparazzi. Top Searched Celebrity Couples Who Broke Up In 2012 Justin Bieber and Selena Gomez Kristen Stewart and Robert Pattinson Katie Holmes and Tom Cruise Jennifer Lopez […]

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