SearchCap: The Day In Search, January 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Will Facebook’s Graph Search Be Big For Bing Advertisers? Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light [...] Adwords For Video Gets Reporting E [...]


SPONSOR MESSAGE: Connect Your Social Media To Revenue

With Adobe Social – part of the Adobe Marketing Cloud – you can measure how your social media spend impacts your bottom line. It's time to find out what those "Likes" and "followers" really mean for your business. Click here to remove the guesswork. [...]


Will Facebook’s Graph Search Be Big For Bing Advertisers?

Following Facebook's announcement of Graph Search a few weeks back, there's been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light on the potential here. A Brief History Of Bing & Facebook First, some background: Since 2008, Microsoft has been providing Web search results for Facebook along with search ads to monetize them. That seems to be news to a lot of people, [...]


Adwords For Video Gets Reporting Enhancements

adwords-for-video Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added to the interface to give you more insight into how many unique viewers have seen your ad and the average number of times they’ve seen it. It's now easier to tell if your ads are getting enough im [...]


9 SEO Quirks You Should Be Aware Of

They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know about. Conforming to search engine behavior Keeping-up with changes in search engine behavior Playing well with other websites to protect your SEO Avoiding common practices that obstruct SEO Here are nine examples of what I call SEO quirks. See how many you know about. 1. In Subfolder & File Names, Use Dashes, Not Underscores Good: http://www.domain.com/sub-folder/file-name.htm Bad: http://www.domain.com/sub_folder/file_name.h [...]


The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage

“I grab my tablet and get busy with the pen. Y'all could not be just like me if y'all was my twin.” -Andre 3000 That consumers are rapidly changing the way they interact with advertisers is no secret – but the rapidity in which they are doing so is quite surprising. As I looked into the data from the last retail season three trends stood out. Christmas Day Is The Early Predictor Of Tablet Traffic For The Next Year Tablet impression-share has a distinct pattern. It spikes on the weekends when people are home and drops in the weekdays when people are on desktops in their offices. This [...]


Google’s Matt Cutts & Bing’s Duane Forrester On “Search Police” Panel At SMX West

SMX West 2013   As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics they utilize cause major headaches for both search engines and up-and-up marketers alike. That’s why all major search engines have web spam quality control teams. It’s the job of these teams to keep one step ahead of the bad guys, ferreting out dubious or downright egregious content a [...]


German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content

Google Germany Yesterday, the Judiciary Committee of the German Bundestag -- Germany's national parliament -- held an expert hearing on a proposed "Leistungsschutzrecht" law for news publishers. The law, known as "ancillary copyright" in English, would require search engines and others -- perhaps even Facebook, Twitter and individual bloggers -- to pay news publishers if they link to or even briefly summarize news content. The hearing didn't result in a vote. It was the next step in a process that may lead to Leistungsschutzrecht becoming law or not. Below, some background on what happened at the hearing, [...]


Jackie Robinson Google Baseball Player Logo

Google.com is featuring a special Google logo, Google Doodle, for the 94th birthday of Jackie Robinson. Jackie Robinson is not simply being featured because of his outstanding career in Major League Baseball but because of his influence in the civil rights movement. He was the first black player in Major League Baseball, joining the Brooklyn Dodgers in 1947. He was also the first black sports announcer for ABC in 1965. He had an outstanding baseball career with a batting average of .311, 1,518 hits, 137 home runs, 734 runs batted in and 197 stolen bases with six World Series appearances, [...]


SearchCap: The Day In Search, January 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens. Plus, the 49ers quarterback, Colin Kaepernick, has [...] Get Me To The Gulag: Google’s Ma [...]


Must-Attend Keynote @ SMX West: An Insider’s Guide To Friending Facebook

  Unless they've been living in a cave, all marketers recognize the value and potential return from engaging with Facebook users. With its vast following of more than a billion people, its multi-faceted and highly targeted advertising options, and the recent introduction of its Graph Search feature, Facebook is a must-do, must-leverage, must-succeed channel for any serious online marketer. To partially quote master strategist Winston Churchill, Facebook can seem like "an enigma, wrapped in a riddle, surrounded by mystery." To be sure, garnering "likes" is huge for supercharging or [...]


Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens

bing-49ers-ravens If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens. Plus, the 49ers quarterback, Colin Kaepernick, has 50 percent more searches than Raven’s quarterback, Joe Flacco. The Ravens do win when it comes to searchers on the top player. The Raven's linebacker, Ray Lewis, is the most searched on player for Super Bowl XLVII amongst Bing searchers. While Alex Smith is the top [...]


Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon

North Korean flag On Monday, Google announced that "citizen cartographers came together in Google Map Maker" to help create a "new map of North Korea" for Google Maps. BuzzFeed was the first to point out that the new maps contained references to "gulag" and "concentration camp." Beyond this, some people on Google+ have added satirical, fake reviews to those locations. For example, Gulag 22 (a real place apparently), is rated as "excellent," with one reviewer saying, "Most exquisite checkpoint, made possible by Honorable Soldiers of Glorious Leader." Google+ offers its standard invitation for you t [...]


Google Tests B2B Market With Google Shopping For Suppliers

Google Shopping For Suppliers Beta Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for Suppliers to accommodate the unique aspects of B2B selling that has limited supplier participation on Google Shopping. Recognizing that B2B transactions often involve negotiations on shipping costs and volume discounts, many Google Shopping policies on Pricing and [...]


Why Big Testing Will Be Bigger Than Big Data

Big Data, Big Testing, Big Experience Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But the CMO knows he or she needs a plan for how to use it. In fact, three of IDC's Top 10 predictions for CMOs in 2013 revolve around mastering this data explosion in marketing. In many ways, this attention on big data is a breakthrough moment for marketing. Sure, data has always been present in certain corners of the marketing department — especially with you astute search marketers and conversion optimization pros. But marketing management [...]


Retargeting Tips For Highly-Regulated Advertisers

"Should or should I not include retargeting in a media plan?" is a regular question asked by clients. Although it is a fantastic technology and when used properly can drive huge results -- clients are often oversold and promised the world -- and it is ever so difficult for them to cut through the clutter. For direct-to-consumer advertisers and agencies, retargeting may be a no brainer. But for more regulated companies -- such as those in healthcare and finance verticals -- the questions are much more complex and not as easily answered. A Quick Recap On Retargeting There are two types of r [...]


SearchCap: The Day In Search, January 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO software company, BrightLocal. The survey contains 20 questions and should only take about 5-10 minutes to complete, I’d guess. It covers topics related to the following: business and staffing clients, rates [...] Why You Need To Treat Your Social Media Strategy Like You [...]


SPONSOR MESSAGE: Connect Your Social Media To Revenue

With Adobe Social – part of the Adobe Marketing Cloud – you can measure how your social media spend impacts your bottom line. It's time to find out what those "Likes" and "followers" really mean for your business. Click here to remove the guesswork. [...]


BrightLocal’s Local SEO Industry Survey Now Open

Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO software company, BrightLocal. The survey contains 20 questions and should only take about 5-10 minutes to complete, I'd guess. It covers topics related to the following: business and staffing clients, rates and revenue specific local SEO services offered etc. The survey is now in its third year. BrightLocal says that more than 1,150 local search marketers participated last year, and they're hoping to exceed that number this time around. The surv [...]


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