Apple

SearchCap: The Day In Search, January 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Will Facebook’s Graph Search Be Big For Bing Advertisers? Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move […]

Facebook

Will Facebook’s Graph Search Be Big For Bing Advertisers?

Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light […]

Google Ads

Adwords For Video Gets Reporting Enhancements

Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added […]

Apple

9 SEO Quirks You Should Be Aware Of

They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know about. Conforming to search engine behavior Keeping-up with changes in search engine behavior Playing well with other websites to protect your SEO Avoiding common practices that obstruct SEO Here are […]

Content

German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content

Yesterday, the Judiciary Committee of the German Bundestag — Germany’s national parliament — held an expert hearing on a proposed “Leistungsschutzrecht” law for news publishers. The law, known as “ancillary copyright” in English, would require search engines and others — perhaps even Facebook, Twitter and individual bloggers — to pay news publishers if they link […]

Ecommerce

Jackie Robinson Google Baseball Player Logo

Google.com is featuring a special Google logo, Google Doodle, for the 94th birthday of Jackie Robinson. Jackie Robinson is not simply being featured because of his outstanding career in Major League Baseball but because of his influence in the civil rights movement. He was the first black player in Major League Baseball, joining the Brooklyn […]

Apple

SearchCap: The Day In Search, January 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens If search has any influence or say in who will win the Super Bowl this Sunday, […]

Facebook

Must-Attend Keynote @ SMX West: An Insider’s Guide To Friending Facebook

  Unless they’ve been living in a cave, all marketers recognize the value and potential return from engaging with Facebook users. With its vast following of more than a billion people, its multi-faceted and highly targeted advertising options, and the recent introduction of its Graph Search feature, Facebook is a must-do, must-leverage, must-succeed channel for […]

Google

Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon

On Monday, Google announced that “citizen cartographers came together in Google Map Maker” to help create a “new map of North Korea” for Google Maps. BuzzFeed was the first to point out that the new maps contained references to “gulag” and “concentration camp.” Beyond this, some people on Google+ have added satirical, fake reviews to […]

Google

Google Tests B2B Market With Google Shopping For Suppliers

Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for […]

Google Analytics

Retargeting Tips For Highly-Regulated Advertisers

“Should or should I not include retargeting in a media plan?” is a regular question asked by clients. Although it is a fantastic technology and when used properly can drive huge results — clients are often oversold and promised the world — and it is ever so difficult for them to cut through the clutter. […]

Google Shopping

SearchCap: The Day In Search, January 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO […]

Content

The Link Shrink Is In: 3 Crazy Linking Assumptions

Building on last month’s column, Five Linking Myths That Need To Go Away In 2013, one of the best and worst things about the Web is the never-ending supply of absolutely horrifying bad information that must be clarified. This helps keep people like me in business. I feel like a link doctor. A Link shrink. […]

Content

Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue

The Google Shopping gamble paid off – for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A  report from Adobe and a study by RKG each highlighted consumer interest and advertiser opportunity in Google product listing ads. Today, Marin Software released findings showing that, after the transition of Google Shopping […]

Apple

SearchCap: The Day In Search, January 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With $14 Million More Q&A Site ChaCha Soldiers On Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask […]

SEO

With $14 Million More Q&A Site ChaCha Soldiers On

Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask returned to Q&A as a way to differentiate from Google and general search — the segment is littered with dead bodies, including Facebook’s Q&A offering. The outlook for Quora in its current form […]

Google algorithm updates

The BIG SMX West Preview: Why You Should Attend

Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]

Apple

Comparing Mobile Blog Designs: What Works Best?

One area of mobile site design that is particularly important for mobile SEO is the blog. Blogs get special treatment in search engines, as sources of fresh content and easily-digested RSS feeds. In the mobile space, blogs are also one of the few areas where users expect to find lengthy text — so, the pressure […]

Enterprise

Why Enterprises Cannot Ignore Deep Link Building

Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without any focused link building effort. In some sense, you could say that they get these links “for free.” Since this is the case, do these sites really need to have a dedicated link building effort in place? […]

Local

How Google’s Lack Of (Re-)Consideration For Local Businesses Makes Life & Listings Difficult

For local business listings, ranking well in Google search results is highly important. So, many proprietors attempt all sorts of things to get their businesses to rank well, and they often unintentionally break Google’s rules in the process. Yet, there’s no real means to get forgiveness once their listing is burned. Confusion surrounding this further […]

Google algorithm updates

SearchCap: The Day In Search, January 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Year Later, Google’s Block Sites Feature Remains BlockedIn 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which […]

Google

A Year Later, Google’s Block Sites Feature Remains Blocked

In 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which drew great attention. That got dropped last year, when Search Plus Your World was launched last January. A year later, Google says there are no firm plans for it to return. Google’s […]

Apple

SearchCap: The Day In Search, January 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Launches Experimental “Wonder” Voice Social Search App For The US Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different […]

Google Ads

Four Ways You Can Benefit By Using AdWords Scripts

The best kept secret for saving time and improving results in AdWords may very well be AdWords Scripts, a lightweight automation tool that is easier to use than the API but more powerful than the standard interface and the AdWords Editor. As highly as I think of the AdWords UI (I helped build it for […]

SEO

The Wine Enthusiast’s Guide To Tasting SEO Success

If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago, I’ve become a […]

Google

Google Launches Streamlined Image Search

Like how Google Image Search works on a tablet? Good news, then. That simplified experience is coming to Google Images on the desktop. Out With The Old Currently, viewing an image through Google Image Search is a multistep process. You do the search, see several images and can hover to get a slightly larger thumbnail: […]

Apple

SearchCap: The Day In Search, January 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr […]

Facebook

New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search

That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr blog to document its potential privacy train wrecks. “I just got Graph Search and it’s actually so creepy that I’ve started this Tumblr to document it,” Scott wrote on Facebook yesterday. His blog offers […]

Facebook

What Is The Facebook Exchange Opportunity?

Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can take advantage of it. […]

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