The Wine Enthusiast’s Guide To Tasting SEO Success

If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago, I’ve become a bit of an amateur oenophile (it’s hard for me to escape it when the small city in which I live, Woodinville, hosts over 90 wineries and tasting rooms). I’ve also learned the proper process for not just tasting wine, but fully experiencing wine. (Hint: it’s more than glug, [...]


Google Launches Streamlined Image Search

google-image-search-featured Like how Google Image Search works on a tablet? Good news, then. That simplified experience is coming to Google Images on the desktop. Out With The Old Currently, viewing an image through Google Image Search is a multistep process. You do the search, see several images and can hover to get a slightly larger thumbnail: If you want to see a larger version of the image, you have to click on the image, which brings up a bigger version superimposed over the actual web page the image is from: In With The New With the new system that's coming out today, selecting an image after a search br [...]


SearchCap: The Day In Search, January 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr blog — actualfacebookgraphsearches.tumblr.com — to document its potential privacy train wrecks. “I just got Graph Search and it’s actually so creepy that I’ve started this Tumblr to document it,” Scott wrote on Facebook yesterday. [...] 11 Simple Conversion St [...]


New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search

facebook-graph-search-featured That didn't take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr blog to document its potential privacy train wrecks. "I just got Graph Search and it's actually so creepy that I've started this Tumblr to document it," Scott wrote on Facebook yesterday. His blog offers examples of searches that are a mix of comedy and creepiness, in my opinion. He has things like "Single women who live nearby and who are interested in men and like Getting Drunk," "Mothers of Jews who like Bacon" and this one below, "Married people who like Prostitutes ... t [...]


11 Simple Conversion Strategies Many Product Pages Fail To Incorporate

Every e-commerce operation relies on the ability of its website to sell their products. Without the ability to have salespeople roaming the floor asking customers, May I help you?, businesses rely on the their website to sell, sell, sell. Many business owners rely on content to push the customer through the sales process. There is no doubt that the content of the site is strategically important to convincing the customer to buy. But beyond the content, there is the site itself. While the content may be getting the message across, does the site help or prohibit customers from moving forward [...]


What Is The Facebook Exchange Opportunity?

Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can take advantage of it. What Is The Facebook Exchange (FBX)? In some ways, FBX is another media exchange like the GDN, AdMeld, RightMedia etc., an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). As opposed to many different domains being aggregated toge [...]


25 Questions To Ask When Executing B2B Content Marketing Campaigns

With the new year upon us, search engine marketers are focused on putting the foundation together for campaign execution throughout 2013. Central among the strategies meant to deliver B2B SEO results will be content marketing. Just in time for preparation in the new year, MarketingProfs and the Content Marketing Institute launched their 2013 B2B Content Marketing Report, looking at budgets, benchmarks, and trends to watch for with B2B content marketing. As I reviewed the report, a few key takeaways were important to me, as it pertains to B2B SEO programs we're launching this year. After [...]


Now Hiring! We Have Three Openings At Search Engine Land & Marketing Land

help-wanted-featured As we promised last month, our expansion continues. In addition to the two positions that we added last week, we're now ready to accept applications for three more positions on our editorial team. In response to some questions that have come in, we've added a little more information at the end of this article. Please be sure to read to the end. Thanks! All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, and instructions for applying are included after the job listings. If you have journa [...]


Google Earnings Show Halt Of CPC Decline, At Least Temporarily

TAC-Google4Q One of the closest-watched metrics by marketers and investors -- the cost-per-click across Google's advertising business -- increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the figure as it announced revenues of $14.4 billion in the usually-busy fourth quarter. The fourth quarter average CPC was still down -- approximately 6% -- as compared to the same period last year, but, given recent quarters, any upward movement in CPC is noteworthy. A recent report from Adobe indicated that the compa [...]


SearchCap: The Day In Search, January 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Are Search Engines Driving Libraries To Extinction? Not Quite Yet With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via an internet-connected device, some people regard physical libraries as a quaint relics of a forgotten age. But new research from Pew Research Center’s Internet & American Life Project suggests just the opposite: that in [...] Google Pan [...]


Search Engine Land’s SMX West Speakers Posted. Register Today & Save!

smx-west-2013-featured Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 100+ speakers and 50+ sessions on SEO, PPC, local/mobile search, social media marketing and more. Register by next Friday, February 1 and save $200 with Early Bird rates! [...]


Bing Tags Expands, Makes Pages Linked To Your Profile Public

bing-search-featured Search engines continue to go old school, encouraging people to "tag" content in a way that makes it feel like it's 1999 all over again. Today, Bing makes another push in that direction, making content you tag with "Bing Tags" more visibile. Honestly, I feel like this tagging crazy is simply Google and Bing falling down on the job. It used to be that we praised search engines for moving away from the tagging that was popular with them in the mid-to-late 1990s. That's because they were getting smart enough to know that every word on a page was effectively a tag rather than forcing human bein [...]


Want To Speak @ SMX Toronto? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Toronto,March 20 & 21, 2013, at the Metro Toronto Convention Centre. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest i [...]


Google Panda Update Version #24; 1.2% Of Search Queries Impacted

google-panda-generic-featured Google has announced a new Panda refresh, making this version number 24. This refresh has a noticeable impact 1.2% of English based queries according to Google. The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries. It seems like Google is now rolling out these updates every 4 weeks or so. Last week there were significant reports of a Google update, which Google denied. Here are all the releases so far for Panda: Panda Update 1, Feb. 24, 2011 (11.8% of querie [...]


Analytics For The New Social Media Manager

I have been astounded at the number of social media jobs brands large and small have created over the last year. With each month, more brands realize that Social media isn't an afterthought; it's something that takes time, strategy, attention and even aggression to keep ahead of the pack. With all of these new positions come a large number of employees who are making their first foray into the world of Social Media. They may have been promoted from within, from another department, or maybe they previously handled SEO or paid search ads within the marketing department. Many companies ta [...]


Keyword Research For Market Discovery: An Essential Tool For Export Marketers

Have you ever read those blogs and websites which start with the words, "74% Of The World's Consumers Don't Speak English," or "54% Of The Connected World Is Outside The US?" They're usually the first post of someone who has just discovered "global" and has been shocked by the numbers. International Business Is Becoming The Norm I'm not going to do the shocking numbers bit this time, but what I am going to say is that the Web is so significant to business development in the modern age, that the businesses which are going to do well will all be international! In fact, international will be th [...]


Google To Replace Black Top Bar With Gray Colored Bar?

Google is testing a new color for their top navigation bar. Since June 2011 Google's top bar has had a black background color with white/gray text overlaid. Google is now testing changing the background color to a gray/white with black/dark gray text overlaid. The picture above is from former Googler, Pedro Dias Google+ page. It seems many searchers have begun seeing the new gray top bar as early as this past Saturday and more and more searchers are now seeing it. I personally do not see it yet. It may be a test or it may be something Google is rolling out to their user base. [...]


Report: 25 Percent Of Search Clicks Now From Mobile Devices

mobile-tablet-click-search-featured The Search Agency has released its "State of Paid Search Report" for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns. Overall The Search Agency observed that paid search is experiencing a "healthy growth rate." Impressions, CPCs and paid clicks all grew in Q4. But, consistent with findings in other reports, the share of searches generated by smartphones and tablets grew significantly in Q4. Unlike some other reports The Search Agency says these did not come at the expense of the PC: Desktops [...]


Are Search Engines Driving Libraries To Extinction? Not Quite Yet

computer-books-library-featured With today's instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via an internet-connected device, some people regard physical libraries as a quaint relics of a forgotten age. But new research from Pew Research Center's Internet & American Life Project suggests just the opposite: that in fact, libraries are reinventing themselves as vibrant community-based repositories of important and sometimes eclectic print materials, but also offering a wide and creative range of services, access to apps, gadgets community spa [...]


Search Week: January 21, 2013

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members' library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Wayback Machine Now Has 240 Billion URLs Welcome AJ Kohn & Ginny Marvin To Search Eng [...]


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