New German Law Will Allow Free “Snippets” By Search Engines, But Uncertainty Remains

Google Germany The good news for search engines like Google is a proposed German copyright law won't require them to pay to show short summaries of news content. However, uncertainty remains about how much might be "too much" and require a license. The new law is expected to pass on Friday. NOTE: See our follow-up story from today: Google Avoids Link Tax But Ambiguous New “Ancillary Copyright” Law Sets Up Legal Battle To Come Der Spiegel explains more about the change: "Google will still be permitted to use "snippets" of content from publisher's web sites in its search results.... "What the ne [...]


SearchCap: The Day In Search, February 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Adds Variety Of Hi-Res Image Improvements Bing Maps has announced a series of updates to its high-resolution imagery, including expanded coverage, better mapping of ocean floors, cloud filtering and more. The prime features that Bing is touting involve what it calls “top of the world” imagery — those hi-res, top-down images. Improvements there include: Cloud cover filtering: Bing processes its base [...] The Real Reason Why Google Is D [...]


SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs

This Gartner report provides: Nine measurement areas your CMO needs to understand Metrics your web analyst can use to inform the CMO Ways to align measurement technology with business needs Download now » [...]


Bing Maps Adds Variety Of Hi-Res Image Improvements

bing logo Bing Maps has announced a series of updates to its high-resolution imagery, including expanded coverage, better mapping of ocean floors, cloud filtering and more. The prime features that Bing is touting involve what it calls "top of the world" imagery -- those hi-res, top-down images. Improvements there include: Cloud cover filtering: Bing processes its base satellite imagery and reduces cloud cover in areas where views are often blocked by persistent cloud cover. Bing's example photos of Oahu show how that works: Another improvement involves the addition of ocean topography from [...]


The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid!

There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy. One of my well-respected colleagues put it bluntly: Now, if you’ll forgive my attention-grabbing headline (based on 'It's the Economy, Stupid'), I’m definitely not actually calling anyone stupid – and, you can certainly see by the volume of re-tweets and favorites, it’s clearly a widely-shared view. However, I recently had th [...]


In Another “Right to Be Forgotten” Case, UK Officials Threaten Legal Action Against People Posting Pictures Of Convicted Killer

Online security, privacy Although slightly different than the Spanish case discussed yesterday, the "right to be forgotten" has reared its head again -- this time in the UK." UK Attorney General Dominic Grieve has threatened legal action against anyone posting pictures of convicted killer Jon Venables online. TechDirt offers a short summary of the underlying facts of the Vendables case: Jon Venables, [ ] at the age of 10, murdered 2-year old James Bulger, in a rather horrifying story. Venables was released from jail in 2001, at the age of 19 (though he has since gone back to prison). Photos of Venables, now 30 yea [...]


Google Testing Android/Chromebook-Like Navigation Element For Web Site

google-new-navbar-2 Google is testing yet another navigation method to find all the various Google services and products, one that potentially serves to unify Google's website with behavior on Android and Chromebooks. Google Operating System spotted this new test where you click on a box and it expands to show you more search options from Google. Here is a picture: As you can see, Google+, Search, Images, Maps, Play, YouTune, News, Gmail, Drive and Calendar are the default options, but you can click on "even more" to see more Google products or services. Similar To Chromebook Apps Icon The box icon is ver [...]


Facebook Shares How People Are Using Graph Search: Finding Friends Tops List

facebook-graph-search-featured Today, Facebook has shared information that "hundreds of thousands" of people are using its Facebook Graph Search service, highlighting that people still use it like "old' Facebook search -- to find friends. Facebook then suggests some ways to go beyond that, for those who have the new search feature. New Ways To Find Friends From its post, Facebook said that people typically begin using Graph Search to find friends, which isn't surprising. Finding people has always been by far the main way that people have used Facebook Search. Facebook offered some related examples to try, such as fin [...]


Have You Considered Privacy Issues When Using Robots.txt & The Robots Meta Tag?

seo-privacy-key-featured Understanding the difference between the robots.txt file and Robots <META> Tag is critical for search engine optimization and security. It can have a profound impact on the privacy of your website and customers as well. The first thing to know is what robots.txt files and Robots <META> Tags are. Robots.txt Robots.txt is a file you place in your website's top level directory, the same folder in which a static homepage would go. Inside robots.txt, you can instruct search engines to not crawl content by disallowing file names or directories. There are two parts to a robots.txt [...]


Majestic SEO Now Supports 9 Languages

Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian. Who helped translate the popular SEO tool? The Majestic SEO ambassadors including Branko Rihtman, Dixon Jones, Alberto André, Francois Goube, Miguel Lopez, Sante J. Achille, Marcel de Mare, Roman Klevtsov, Luis Ferrándiz, Yiğit Konur and Rene Hermenau. [...]


Live @ SMX West: Converting The Mobile Customer

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It's not hope or hype any longer: Both both comScore and Nielsen released reports this week conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online. But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couc [...]


SearchCap: The Day In Search, February 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Gmail Search Field Trial Adds Calendar Results To Google Search Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part of the Gmail Search Field Trial. The latest addition? Your calendar results. The idea is that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when [...] Privacy Vs Censorship: Google, Spanish [...]


Gmail Search Field Trial Adds Calendar Results To Google Search

gmail-search-featured Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you're part of the Gmail Search Field Trial. The latest addition? Your calendar results. The idea is that if you do a search, you'll see matching information from your calendar showing within Google's search results, when it's relevant. For example, Google shared this screenshot showing matches appearing in a search for "what is on my calendar today:" I'm in the field trial and couldn't get this to trigger at all, so perhaps it's still rolling out. I'll be playing [...]


Privacy Vs Censorship: Google, Spanish Government Face Off In European Courts

google-eu-featured In a test case that could have significant implications for Google throughout Europe the company faced off against the Spanish data protection authority in the Court of Justice of the European Union in Luxembourg. One could frame the case as "privacy vs. censorship." From the Spanish government's point of view its data protection authority is simply vindicating the recently articulated right (of individuals) "to be forgotten" -- to have content or data about them removed from the search index upon request. From Google's perspective, if the court agrees with Spain, the outcome would be tanta [...]


A Guide To Understanding Big Testing & Massively Parallel Marketing

Coordinating Parallel Teams Last month's column on Why Big Testing Will Be Bigger Than Big Data — encouraging marketing experimentation on a much broader scale than ever before — was well received. But one question came up several times in the comments: how do you enable many marketers in an organization to run experiments at the same time without interfering with each other? Massively Parallel Marketing The idea of empowering many marketers to engage in testing at the same time — not just a small subset — is a case of what I call massively parallel marketing. Massively parallel marketing is derived from [...]


SISTRIX Publishes Its Own Google Updates History Page

sistrix SISTRIX, a German-based SEO tools company, launched a Google Updates history page where you can track all the major Google updates in one place. SEOmoz published and maintains a very similar list over here as well. Both provide date information, with the name or type of the update that was believed to have happened. SISTRIX will also link to more details, when they have it, from studies they've published about the update. SEOmoz will also do something similar but they also link to outside sources with more details about those updates. One thing this tool does that none other do is the [...]


Search Week: February 25, 2013

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members' library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Google Works To Prevent Illegal Download Sites From Having A Credit Source Search Engines [...]


Search Week: February 18, 2013

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members' library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Google Now (And Nexus 4) Featured In Grammy Show Commercial Google Still World's Most Po [...]


Search Week: February 11, 2013

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members' library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. Top News Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013 Wi [...]


SearchCap: The Day In Search, February 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Stop The Panic Before Asking “Have I Been Panda Slapped?” You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as we look at the two year anniversary of Google’s Panda Update, the likelihood is that you have not. Rankings and traffic fluctuate for many reasons, most of which are not related to penalties from search engines. [...] The Hidden Google Search Box It seems as if Google is testin [...]


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