Apple

SearchCap: The Day In Search, February 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Adds Variety Of Hi-Res Image Improvements Bing Maps has announced a series of updates to its high-resolution imagery, including expanded coverage, better mapping of ocean floors, cloud filtering and […]

Bing

Bing Maps Adds Variety Of Hi-Res Image Improvements

Bing Maps has announced a series of updates to its high-resolution imagery, including expanded coverage, better mapping of ocean floors, cloud filtering and more. The prime features that Bing is touting involve what it calls “top of the world” imagery — those hi-res, top-down images. Improvements there include: Cloud cover filtering: Bing processes its base […]

Google Ads

The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid!

There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy. One of my well-respected colleagues put it bluntly: Now, if you’ll forgive my attention-grabbing headline […]

Facebook

In Another “Right to Be Forgotten” Case, UK Officials Threaten Legal Action Against People Posting Pictures Of Convicted Killer

Although slightly different than the Spanish case discussed yesterday, the “right to be forgotten” has reared its head again — this time in the UK.” UK Attorney General Dominic Grieve has threatened legal action against anyone posting pictures of convicted killer Jon Venables online. TechDirt offers a short summary of the underlying facts of the […]

SEO

Have You Considered Privacy Issues When Using Robots.txt & The Robots Meta Tag?

Understanding the difference between the robots.txt file and Robots <META> Tag is critical for search engine optimization and security. It can have a profound impact on the privacy of your website and customers as well. The first thing to know is what robots.txt files and Robots <META> Tags are. Robots.txt Robots.txt is a file you place in your […]

Platforms

Majestic SEO Now Supports 9 Languages

Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian. Who helped translate the popular SEO tool? The Majestic SEO ambassadors including Branko Rihtman, Dixon Jones, Alberto André, Francois Goube, Miguel Lopez, Sante J. […]

Apple

SearchCap: The Day In Search, February 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Gmail Search Field Trial Adds Calendar Results To Google Search Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part […]

Google

Gmail Search Field Trial Adds Calendar Results To Google Search

Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part of the Gmail Search Field Trial. The latest addition? Your calendar results. The idea is that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when […]

Apple

SearchCap: The Day In Search, February 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Stop The Panic Before Asking “Have I Been Panda Slapped?” You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as […]

Ecommerce

The Hidden Google Search Box

It seems as if Google is testing hiding the search box completely from the Google search results page. A post in a Google+ Community by Tom Johns spotted this first. He said he was using a beta version of Chrome, and when he searched, the only way to submit a search query at Google was […]

Google Analytics

SearchCap: The Day In Search, February 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda […]

SEO

Why Do Brands Overlook The SEO Opportunity For Non-Branded Keywords?

Many of the large enterprises we work with have a significant brand. They can mount advertising campaigns to create leverage for all of their marketing efforts. Sometimes, this comes out a bit sideways from an SEO perspective. What I mean is that some of these brands view SEO solely as a means to harvest the […]

Content

Google: PageRank Dilution Through A 301 Redirect Is A Myth

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect […]

SEO

Want To Speak @ SMX London? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2013. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also […]

PPC

3 Neuromarketing Considerations For Landing Page Optimization

Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing. Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive […]

LinkedIn

Is Social Media Worthwhile For Local Businesses?

In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses. The question comes from companies feeling the pinch of costs while also desiring to promote themselves adequately. The ROI may not be clear in many cases, so let’s examine it. First of […]

Content

Europeans Taking Sweet Time In Resolving Antitrust Case With Google

Google’s antitrust case in the US concluded in January, much to the dismay of companies that had been agitating for tough action by the FTC. It was seen as a near total victory for Google. Rivals quickly turned their attention to Europe in the hope that, unencumbered by some of the legal issues that inhibited US regulators, it […]

SEO

YP: Our Mobile Ad Network Second Only To Google

When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market leader. But which company is number two? Facebook? Millennial Media? Twitter? Not according to a statement released this morning by YP (the former AT&T Interactive). YP said that it had “over $350 […]

Google

Google Panda Two Years Later: Losers Still Losing & One Real Recovery

Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally […]

Content

Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?

A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links. Google Says: Advertorials, Beware! After news came out yesterday that Google […]

Google algorithm updates

SearchCap: The Day In Search, February 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials After penalizing Interflora and UK newspapers Google has issued a stern warning that selling links on sites that pass PageRank can […]

Google

Google Quietly Rolls Out New Offer Extensions in AdWords

Google is now rolling out Offer Extensions, their latest ad extension that lets AdWords advertisers post deal offers underneath a normal Google Search ad. If your AdWords account has been upgraded to Enhanced Campaigns, then you’ll see the new Offer Extension in your account right now, in the “extensions” tab. If not, you’ll have to […]

SEO

SMX Toronto Keynote: Social Proof, SEO & Influence Marketing

The concept of “influence marketing” has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media, will present a new methodology that will advance the concept of influence marketing from a social […]

Google

Google Says No Comment On Why Interflora Was Penalized

The popular UK flower website Interflora seems to have been penalized in Google. They no longer rank for their key terms, such as [flowers], [flower delivery] and related terms — nor do they rank for their own name [Interflora]. Here is a picture of the search results in Google UK for [Interflora]. As you can […]

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