More from Search Engine Land: Page 3

Content

6 Advanced Strategies For Optimizing PLA Campaigns

In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism. However, since the transition, PLA campaigns have performed with a […]

SEO

You’d Want To Have A Thorough Doctor, Why Not Your SEO?

In the good old days, if you called your family doctor or GP after office hours, you’d get the nice homily… “Take 2 aspirin and call me in the morning!” That approach works well in general practice because most common ailments can be cured by rest and sleep alone. If only SEO problems can be […]

Ecommerce

The Google (George) Ferris Wheel Logo

Featured on Google home pages worldwide today is an ultra special Google Doodle not just for Valentine’s Day but also for the 154th birthday of George W.G. Ferris Jr., the inventor of the Ferris Wheel. This year’s Google Valentine’s Day logo has tons of layers behind it. It is a Valentine’s Day logo, it is […]

Google

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related

Google’s Matt Cutts shared some new statistics in a recent video about the types of notifications Google sends out via Google Webmaster Tools. Google sends approximately “hundreds of thousands” of messages each month to webmasters. The categories of those messages break down as follows: 90% of those messages are black hat related 4% are notifications […]

Apple

Google Now Adds Movies, College Sports, Homescreen Widget

Yesterday Google issued an update of its search app for Android. Among the modest changes were expanded Google Now content and functionality. For those devices running Android 4.1 (Jelly Bean) or higher, which is now about 13.6 percent of handsets, Google Now now includes movie ratings from Rotten Tomatoes and movie passes from Fandango. (Apple’s […]

Link building

SearchCap: The Day In Search, February 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 […]

Google

Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse

Google Flu Trends has been a critical tool for many trying to gauge the severity of influenza since it’s launch in 2008. Each year, Google Flu Trends attempts to show flu prevalence based off of flu-related Google search queries. Flu Trends has been quite accurate throughout its history… until this year. Nature.com reports that Google Flu Trends overshot […]

Google Ads

Search Funnel Data Now More Actionable In AdWords

Google just announced that data from search funnels will now be incorporated in the campaigns, ad groups, keywords, and ads tabs where it will be easier to act on. This is a welcome change for all advertisers; advanced advertisers will find it easier to incorporate the additional conversion metrics into their strategies and newer advertisers may […]

Apple

The Rise Of Programmatic Branding In RTB

Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers. This is largely because RTB has worked very well for performance advertisers. The ability to buy impressions one at a time (and more recently, […]

Google

A “Cool” Google Rich Snippet For Snow Conditions

Patrick Altoft posted on Twitter about a new Google rich snippet designed for snow conditions. He searched for [geilo snow report] in Google and up came a rich snippet showing the snow conditions on that mountain. Here is a picture: As you can see, this rich snippet is pulled from the data on onthesnow.com. It […]

Apple

Foursquare Improves Android App, Makes Search More Prominent

Foursquare has introduced a new version of its Android app. As the company says in its blog post there are three primary changes: More prominent “Explore” search box at the top of the screen A map at the top of the screen displays your network’s most recent check-ins (which opens a  larger map). A left […]

Apple

SearchCap: The Day In Search, February 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updates Pro Accreditation Training; Exam Is Now Free Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. […]

Advertising

Bing Ads Updates Pro Accreditation Training; Exam Is Now Free

Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”.  Among the changes, Bing transitioned the training segments from video based to text based content. Users can now view the training on the Bing Ads website or print out the training materials, a frequent customer […]

LinkedIn

How Search & Social Will Hit The Fast Forward Button In 2013

The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media. Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while […]

SEO

Is Your Local Pricing Strategy Blocking Search Engine Spiders?

eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]

Content

Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End

Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called “The State of Mobile Search Advertising in the World,” the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia. Some of the findings, […]

Bing

Bill Gates On Google: “Bing Is The Better Product”

It’s been more than four years since Bill Gates worked full-time at Microsoft, but he’s still promoting Bing, the company’s 3+-year-old search engine. Gates, who’s still serving as Microsoft’s non-executive chairman but is focused full-time today on the Bill & Melinda Gates Foundation, promoted Bing during an “Ask Me Anything” conversation today on Reddit. It […]

Apple

SearchCap: The Day In Search, February 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site Google’s head of search spam, Matt Cutts, released a video today explaining how a webmaster can location which […]

PPC

Making The Case In Favor Of Enhanced Campaigns

There’s been a lot of anxiety and skepticism from PPC marketers around the recently announced enhanced campaigns. One Search Engine Land commenter put it pretty bluntly: While it’s true that certain advanced features – most notably device-level targeting and keyword-level CPC bidding for mobile-only campaigns – are going away, and it’s likely that mobile CPC’s will […]

Content

Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly

No question. Google remains the most used search engine in the world, far outdistancing competitors. But, over the past three months, its share of unique searchers had dipped below 80%, suggesting it has lost some regular searchers. Still, the huge percentage remaining at Google are searching more than ever. Meanwhile, has Yandex really taken the […]

Apple

Google Now (And Nexus 4) Featured In Grammy Show Commercial

Last night during the Grammy Awards show, Google bought airtime to promote its predictive search/assistant feature Google Now. The commercial, called “Live in the Now,” also featured the sold-out Nexus 4. It now appears, however, that the popular handset will shortly be back in stock. The Apple-like ad shows people around the world getting useful and […]

Google

Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results

There’s a strange bug on Google where search queries that should return no matches are instead turning Google into a porn search engine, almost as if an “anti-SafeSearch” feature is being enabled. Impossible Queries = Porn! The Verge highlighted a Quora post about the bug, where doing some searches for “contradictory” or impossible to solve […]

Google Analytics

SearchCap: The Day In Search, February 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Confirmed: Google Removes “Not Selected” From Webmaster Tools Google has confirmed the reports of the removal of the “not selected” filter within Google Webmaster Tool’s Index Status report. Google’s John Mueller […]

Google

Confirmed: Google Removes “Not Selected” From Webmaster Tools

Google has confirmed the reports of the removal of the “not selected” filter within Google Webmaster Tool’s Index Status report. Google’s John Mueller said it was removed because it “was causing more confusion than actually helping webmasters with their sites.” That may be true, but many webmasters found the data useful. In fact, there were […]

Analytics & conversion

Google Analytics Rolls Out Solutions Gallery

The quest for the right Google Analytics dashboard, custom report or advanced segment generally begins with a problem that you cannot solve. Until now, you searched for others with your same problem and hoped they shared the solution in a blog post so you didn’t have to figure it out all by yourself. While there’s real value […]

Ecommerce

Tracking Airline Flight Cancellations In Real Time

A major winter storm is moving into the Northeast, New England, and parts of Canada. As you would expect, airlines are busy canceling flights by the hundreds. These cancellations will provide plenty of headaches around the entire U.S., Canada, and for travelers around the globe. Two resources that offer near real-time “scoreboards” with flight cancellation […]

Paid social

Twitter Search Lets You Once Again Find Old Tweets

For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now, that’s changing. In a post today, Twitter says that some older tweets are now going to be available. How […]

Google News

Searching For TV News Online

Most news organizations provide video content on their sites, and aggregators like Google News also offer video clips for some stories. But there are also some excellent search tools that focus exclusively on broadcast television news, and they can often take you to “all the news that’s fit to watch” more quickly and efficiently than […]

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