More from Search Engine Land: Page 2

Content

Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google

Late last week, a group of Google critics, rivals and complainants sent an “open letter” to EU competition commissioner Joaquín Almunia asking him to focus on the “vertical search” or “search neutrality” dimensions of the Google antitrust case. The letter says, essentially, that of the “four areas of concern” raised by the EU over Google’s business practices, this […]

Link building

SearchCap: The Day In Search, March 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft Shows Off Coming Improvements To Bing App’s Voice Search Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for […]

Bing

Microsoft Shows Off Coming Improvements To Bing App’s Voice Search

Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for Windows Phones. The demo, reported by MSFTKitchen, shows a substantially faster and more accurate voice search experience that also performs better in noisy situations. In the demo, Bing’s new voice search system appears to […]

Google

Google Pushes Google Search App With Commercials

The commercial in the middle of an episode of “Worst Cooks In America” this weekend caught me off-guard. Was that an ad for the Google Search App? It sure was, and the restart of Google’s campaign to push its cross-platform search tool. It was the first time I spotted this particular campaign on TV, though […]

Google

Google Webmaster Tools Improves Verification Reporting & Process

Google announced they have added three improvements to the Google Webmaster Tools verification system. View Verification Methods Now, you can not only see who the verified users on your sites are, but the verification method they used to achieve that status. Where appropriate, the verification details will have links to the correct URL on your […]

Apple

SearchCap: The Day In Search, March 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Primer On How To Get The Most Out Of Sitemaps Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process […]

Uncategorized

A Primer On How To Get The Most Out Of Sitemaps

Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process of organic discovery can be slow and spotty, so it’s hardly any solace to sites that publish hundreds of new pages a day, or publish extremely time-sensitive content such as news articles, or publish a […]

Apple

Workarounds To Make Enhanced Campaigns More Flexible

Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days. This month, I’ll recap a few take-aways from the event and share some ideas for workarounds and automation that may […]

Google

Google Alerts: Still Broken

Last month, I wrote my Dear Google Alerts: Why Aren’t You Working? story. Soon after, Google told me things were improved. That’s not been the case for me; and now, another open letter about how poorly the service is working has appeared. The latest letter is from The Financial Brand, a website for financial marketers. It writes, […]

Google

Topless Nude Photo Makes It Way To The Google Knowledge Graph

You would think that when you search for something in Google, and an image comes up in their knowledge graph box, that the image would be rated PG-13 or lower. Well, that is not the case when you search for Angel Tompkins (warning: topless image if you click the link). The image shown for her is from […]

Apple

SearchCap: The Day In Search, March 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Snag A Sale From A Simple ‘Contact Us’ Page Getting website sales isn’t all about product pages and shopping carts. Many business owners forget there is a whole conversion […]

LinkedIn

Yahoo Buys Mobile Startup With Big Search Chops

Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as “a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles.” It sounds […]

Content

Google Trends Now Shows YouTube Searches

Google announced on Google+ that they have expanded Google Trends to add YouTube search support. Now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use this, go to Google Trends and search for […]

Content

A Case Study In B2B SEO Keyword Analysis

A few weeks back, Dr. Peter J. Meyers (“Dr Pete“) wrote a post on SEOmoz about the average position in the browser screen a number-one ranking in Google appears. It is an interesting piece of research, and I recommend reviewing it. My two key takeaways were: More Google-specific features, such as advertising and local results, […]

Advertising

New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals

AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing […]

Google

The Full March Madness Bracket Shows In Google Search Results

I suspect that most college basketball fans will be following the NCAA College Basketball Tournament on TV and via their favorite bracket contest website, but they could follow it via a simple Google search, too, if they want. As Google’s Dan Vanderkam shared this afternoon on Twitter, certain college hoops-related searches are now showing the […]

PPC

Google AdWords ValueTrack Updates Let Advertisers Direct Users To Device-Specific Landing Pages

For advertisers using keyword level URLs, Google AdWords will soon be launching new ValueTrack features to help improve enhanced campaign performance by device. Based on feedback from advertisers, the new features will make it possible to direct users to a device-specific landing page at keyword level and enable better tracking of enhanced campaigns. The ValueTrack […]

Uncategorized

SearchCap: The Day In Search, March 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Latest Google Shopper App Offers New Refinement Options & More Product Details Google Commerce has released Google Shopper 3.2, an updated version of its app that includes category-specific refinements for improved […]

Ecommerce

Latest Google Shopper App Offers New Refinement Options & More Product Details

Google Commerce has released Google Shopper 3.2, an updated version of its app that includes category-specific refinements for improved search results. When searching for products, users can now filter their results by brand, store, price and other options, as well as view detailed product information, read product reviews, watch video reviews from YouTube, and see […]

Google

Study Finds Google’s Penguin Update Getting Stricter Over Time

A study by Portent, an Internet marketing company, shows that Google’s tolerance of spammy links to trigger a Penguin algorithm ranking drop has declined by 30% since the Penguin algorithm launched. The study shows that of the 500,000 links found, Google has been steadily reducing its tolerance for webspam. Now, Google is likely to penalize […]

Facebook

Facebook Graph Search: The Good, The Bad, The UGLY!

Besides covering The Good, The Bad and The Ugly, we’ll also go into The How and The What of Facebook Graph Search, which launched in January 2013. Graph Search was hardly a surprise to many of us, yet its implementation to date has been interesting. If well-understood, it can be leveraged by marketers and brands; […]

SEO

Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land

We’ve filled three positions on our editorial team and it’s a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She’ll be covering a variety of search- and marketing-related stories for us on both Search Engine Land […]

SEO

Congrats Elisabeth Osmeloski & Monica Wright, New Director Of Audience Development & Director Of Community

Along with our new writer and editor hires announced today, more news: Elisabeth Osmeloski and Monica Wright are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Elisabeth started with Search Engine Land as our managing editor in September 2008, then became its Executive Features Editor in December […]

Google

Google Flight Search Takes Off Around The Globe

Google’s flight search tool had been limited to a few markets in the US. As such, it was of limited value. But last week, the company expanded flight search internationally to include 500 airports outside the US. (See postscript below below for correction.) Flight search can also be used by people in other countries — […]

Uncategorized

20 Resources To Add To Your Link Tool Arsenal Right Now

I love reading articles about which tools different people use for link buildng purposes. In trying to put together a recommended list of tools for a client who wants to do part of his own link building in-house, I realized that this might be a helpful way for someone to easily build a nice little […]

Google

Latest Tips From Google & Others At The International Search Summit @ SMX

Speakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various aspects of international search from geo-targeting issues to targeting and handling different languages. Maile Ohye of Google spent over an hour speaking to delegates and answering detailed questions covering many of […]

Google Maps

Google Maps Takes Users To The Highest Mountain Peaks In The World

Google Maps offered users breathtaking views of the world’s highest mountain peaks today with the launch of 360-degree images from Aconcagua in South America, Mount Kilimanjaro in Africa, Mount Elbrus in Europe, and the base camp at Mount Everest in Asia. Taken with a lightweight tripod and digital camera using a fish-eye lens, a group […]

Uncategorized

SearchCap: The Day In Search, March 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Week: March 18, 2013 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below […]

Apple

4 Mobile Search Trends Tackled At SMX West 2013

The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one of the first sessions of the conference being Trends in Mobile Search. […]

Enterprise

Top 10 Tool Features For Successful Enterprise SEO

In 2007, I had the unique opportunity of building an in-house SEO team for an enterprise-level e-commerce retailer. From an SEO perspective, the website had been the accouterment of hacks, built over a six-year period with absolutely no consideration for search engines. The founder CEO was persuaded by a very bright 26-year-old VP to rebuild […]

Local

The Most Common Problems With Local Business Listings

Two weeks ago, Greg Sterling and I published “YQ,” a study on the state of location data for Yext, where we discovered (surprise!) that the state of business location data on the Web is pretty messy. The study provided us with the opportunity to look at patterns among thousands of Yext’s customers, and I thought […]

Get the must-read newsletter for search marketers.