When Google Gets It Wrong By Changing The Titles Of Web Pages

google-oops-mistake-featured Google doesn't always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here's an example of it getting this completely wrong. I was searching for Dana Point Jet Ski, which is a real business in Dana Point. Google instead listed the official page for Dana Point Harbor first: Listing the wrong site first is a relevancy problem. But changing the title of the page to "Dana Point Jet Ski & Kayak Center" is a double-fail. That's Google reinforcing its error, because it's so sure that it's right. See, Google [...]


SearchCap: The Day In Search, April 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. After analyzing several hundred thousand keywords, the study found that Patch.com made an appearance in the News integration [...]


Save $200 On SMX Advanced. Early Bird Rates Expire This Friday – Register Now!

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot - register now! [...]


Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead

google-news-logo-square After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. Analyzing several hundred thousand keywords, the study found that Patch.com made an appearance in the News integration results 4,352 times, followed by HuffingtonPost.com which made a total of 3,530 appearances. According to the SearchMetrics study, the top ten sites to appear in Google News integrations were: Patch.com HuffingtonPost.com Go. [...]


Google Rewards App Developers Using Google+ Sign-In With Better Visibility On Google Search

Google+-App-Search What are the most popular activities done or content consumed by apps? Google's now bringing that information to its search results, assuming the app developer makes use of Google+ Sign-In, that is. Google+ Sign-in was launched in February as an easy way to let anyone sign into a site or app using a Google+ account. Now, apps that make use of the service will have popular activity or uses done within their apps shown in Google Search. These results will be front and center on the search engine results pages and are built to save clicks by highlighting popular content consumed within [...]


Samsung, Intel Invest In “Anticipatory Search” Startup Expect Labs

Expect Labs Expect Labs, which is a small startup in the San Francisco Bay Area, has a very impressive list of investors. Today the company announced a new funding round, though the figures weren't disclosed. Investors are the venture or investment arms of Intel, Samsung and Telefonica. Telefonica is the world's fourth largest telco and owns mobile operator O2 in the UK. Previous investors included Google, Greylock, Bessemer, IDG Ventures, KPG Ventures, Quest Venture Partners. The company has one product called MindMeld. It's sort of a (video) chat app but really more of a technology demonstration.  [...]


How To Get Links By Writing About Other People

People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it's business or personal. When you do an interview or put together a crowdsourced piece (and yes, I know many of you hate that term!) you're linking to the people involved. At first, this may seem counter-intuitive to earning links for yourself -- however, linking out to influential people while pumping out great content can be one of the best link building tactics out there, and here's why: Some people find it easier to promote themselves indirectly. By promo [...]


Is Multinational SEO Dead? No, But It’s Changing…

I've been thinking a lot recently about the term "SEO" and what it really means today. After a record run of attending conferences ranging from San Jose, Toronto, London and Leeds (soon to be joined by Seattle and Riga), I've become very conscious of a cloud of what can only be described as "SEO Depression" unfolding over conference panelists (though much less so for the delegates themselves). The recurring narrative seems to be that Matt Cutts, like some kind of demon, is always about to unleash a torrent of difficulties for SEO folks. One area which has come under heavy scrutiny in lig [...]


Avoiding The Keyword Research Checkmate

Chasing after one specific keyword set can not only be frustrating, but also inefficient. The marriage of keyword research and content can result in strong, targeted pages that perform, reach the ideal demographic, and result in conversions -- if you're willing to test and think "outside the box." Targeting keywords solely because they have a high search volume isn't necessarily the best way to go about creating your keyword roadmap for on-site copy and inbound tactics. As selfish as we like to be with keyword targeting, it can't exist as its own siloed research anymore. At the end of [...]


Take Our Survey & Help Update The Periodic Table Of SEO

Periodic Table Of SEO - Condensed Version The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search engine optimization. But, it's time to update the table to review those ranking factors and make sure we've got the right combination. This year, we're asking the SEO community to provide their insight as we revise the Periodic Table of SEO. Please take the Periodic Table of SEO survey below, where you'll review and rank each of the 33 elements. You might notice that Blocking factors have already been removed (going the way of Pluto) since Google effec [...]


Live @ SMX Advanced: Top Social Tactics For The Search Marketer

As search marketers, we're used to operating "behind the scenes," crafting great content and engaging in one-on-one link building efforts and other subtleties to build out a comprehensive SEO strategy. Or, we spend hours with our AdWords editor or other paid search tools building and managing campaigns that will touch individual searchers briefly, without revealing the complexity of our online advertising effort. And now, in the face of overwhelming evidence, we must recognize the power of social media, and can no longer ignore it. But social is different, by its very definition. You're [...]


SearchCap: The Day In Search, April 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base Google Now for iOS and Android are almost identical in their look at feel. And aside from a few “cards,” the same is true of their content. But, there are some differences behind the scenes worth noting: one of them is the fact that with its launch on iOS this morning, Google Now is available [...] The Top Five SEO Mistakes According To Google’s Matt Cutts In a recen [...]


Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base

Google Now for iOS Image 2 Google Now for iOS and Android are almost identical in their look at feel. And aside from a few "cards," the same is true of their content. But, there are some differences behind the scenes worth noting: one of them is the fact that with its launch on iOS this morning, Google Now is available to roughly 2.5 times more people than it is on Android. Google Now for Android is only available on those devices that feature Jelly Bean 4.1 or 4.2 (4.3 is apparently coming). What that means as a practical matter is that fewer than 200 million people out of more than 750 million Android devices activ [...]


The Top Five SEO Mistakes According To Google’s Matt Cutts

matt-cutts-2012 In a recently published video, Matt Cutts, Google's head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website that is not crawlable is the biggest mistake he sees. (2) Not including the right words on the page. The example Matt gave is: don't just write, "Mt. Everest Height" but write, "How high is Mt. Everest?" because that is how people search. (3) Don't think about link building, think about compelling content and marketing. [...]


Facebook Offers An In-Depth Look At The Natural Language Interface Of Graph Search

facebook-graph-search-200 Since its launch in January of this year, Facebook has been rolling out their Graph Search, allowing a limited number of users to perform queries with the natural language interface. In a post on their engineering blog today, Facebook explains how their natural language interface works, providing an in-depth look into the mechanics behind it. Designed to perform exact searches across the abundance of data within the Facebook graph, the robust natural language interface recognizes traditional keyword searches and can identify grammatically incorrect queries, while also providing auto-comple [...]


See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday

smxadvanced-featured Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday - register today! SMX Advanced speakers are selected for their expertise and their willingness to share the knowledge and tactics that make them successful. They will tackle master-level topics you won’t hear discussed anywhere else. Check out the agenda. Join us for SMX Advanced June 11-12 to exchange ideas, influence the industr [...]


iPhone & iPad Users To Get Google Now, As It Comes To iOS

Google Now for iOS Image 1 Previously Android-only, Google's "predictive search" tool Google Now is now available for the iPhone and iPad. It's part of an updated Google Search App for iOS. Google Now for iOS had been anticipated since March, when Engadget discovered a promotional video suggesting it would make the leap. Until its release this morning, Google Now had been available exclusively on devices running Android 4.1 ("Jelly Bean") or higher. We've written multiple times about Google Now in the past. But, if for some reason you're unfamiliar with it, Google Now is the company's "search assistant," of [...]


The Amazing “Google Now” — When Google Searches Before You Think To

google-now-featured With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google's predictive search service. It's a feature that's gone from interesting novelty to being downright amazing, in less than a year. Here's a look at how the "predictive search" service has evolved and where it may head next, including perhaps to desktop computers. Wow, It Really Does Work [caption id="attachment_157254" align="alignright" width="300"] Google Now, showing time to airport and navigation option[/caption] [caption id="attachment_157256" align="alignright" width="300"] Google Now [...]


Top 5 Mobile SEO Tips For M-commerce & Retail

Clearly I've broken my own resolution when it comes to not talking about responsive Web design, as I've done so for the past two months. This month, I'm taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today's column will focus on mobile SEO tips for m-commerce and retail -- the topic of a webinar I’m doing this month for Mobile Commerce Daily. Tip #1: Make Pages Accessible To Mobile Searchers This tip may seem like a no-brainer in a world where at least 25% of all search traffic comes from mobile devices and 90% of consumers use [...]


Bing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools

bing-webmaster-tools-featured Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you can now geo-target specific pages, directories or your whole site within Bing Webmaster Tools. Bing Malware Re-Evaluation Bing always had a notification of malware issues impacting your site. Bing, as does Google, will notify you if they detect malware on your site. Both search engines will also label the search results with a warning (or remove the result) so the searcher is aware and protected. [...]


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