The Enhanced Campaigns Waiting Game

Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted, geo-segmented campaigns in favor of the new geo-bidding options within Enhanced Campaigns? Or, do we wait? Do we keep reading articles like this one, hoping to find guidance, when what we really want to find is some secret AdWords hack that lets us keep targeting tablets and bidding on mobile keywords [...]


Enterprise SEO Interview With ABC’s John Shehata

I spoke recently with John Shehata, the director of search for ABC News. Since he owns the SEO responsibility for a number of large media properties, I leapt at the chance to explore some of the things he has learned along the way. We dug in and explored the challenges of educating a large media company, dealing with multiple content management systems, syndicating content and query deserves freshness, all viewed through the eyes of ABC! Interview Transcript Eric Enge: Can you provide a brief outline of your responsibilities at ABC News? John Shehata: I’m the Executive Director of Se [...]


Live @ SMX London: Hardcore SEO Power Tools

As SEO grows more complex and the size of the sites you work on continue to grow, it’s more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. Tools can help with all of the vital aspects of SEO, including content creation, distribution and outreach; site analysis and data analysis, back link analysis and competitive intelligence and much more. During Hardcore SEO Power Tools at SMX London our experts discuss and share their favorites, including both free and high-end tools that cover the spectrum of all your SEO needs. The [...]


SearchCap: The Day In Search, April 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today. The new [...] Q&A With Google’s Matt Cutts [...]


Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance

It's not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today. The new tool allows you to visualize your entire keyword set. Keywords are lumped into performance buckets based on the metric you choose to look at. Each bucket is shown as a blue bar on the graph, and the size of the bar represents the number of keywords in the buck [...]


Q&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty

google-cop-police-featured What to do if Google sends you a penalty notice, and you can't figure out exactly what it's for? Turn to Google's webmaster help forum, says the head of Google's Web spam team, Matt Cutts. If you're still confused after that, you can file a reconsideration request where you might be given more details. The issue of confusing notices came up this week after Mozilla received a "manual" penalty notice because of a single page of spam found on its site. This followed the BBC receiving an "unnatural link" warning last month because of links pointing to a single page on its site. The good new [...]


Google AdWords Support Launches Screen Sharing Functionality

GoogleTalk Google Screensharing Plugin AdWords users can now share their screens with AdWords support staff. Yesterday, AdWords Community manager, Zee announced the launch of Google Screensharing. Now an AdWords support team member can invite you to share your screen while you're on the phone with them and signed into your AdWords account. There are set-up instructions here. Once you finish the Screensharing acceptance process, the AdWords rep will only be able to see the screen you chose to share, and won't have access to your computer. Google Screensharing actually uses Google+ Hangout technology, and the install is Goog [...]


Search In Pics: Matt Cutts Office, Facebook Mule & Google NYC Hidden Rooms

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Glass Easter Egg: Meet The Team: Source: Google+ Al Gore At Google Ventures: Source: Google+ Matt Cutts & Amit Singhal's Google Office: Source: Google+ Facebook Mule & NYC Office: Source: Google+ Google NYC Hidden Rooms: Source: Google+ [...]


Deduplicate Your Google Analytics Reports in Excel

One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your broken pages used to receive traffic. However, Google Analytics (GA) content reports are case sensitive, so you might have multiple versions of what should be a single line item because of this. For example, /default.aspx and /Default.aspx are considered two different pages in Google Analytics. If you're used to exporting your content or landi [...]


Google’s Matt Cutts Says It Is Okay To Link Your Sites Together But In Moderation

matt-cutts-linking-sites In a recent Matt Cutts video, where the head of Google's search spam team answered the question "Does linking my two sites together violate the quality guidelines?" The short answer is no; but, there is always a but. If you link hundreds of unrelated sites together, then it would violate Google's guidelines. Matt Cutts explained that if you had a few sites, related, part of your network of sites, you can link them together. That is, especially if they are related and useful to each other. But when you start linking thousands of sites together and they are unrelated, then that would be a [...]


Live @ SMX London: Ready, Aim, Fire… Then Retarget!

If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they've done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful information, typically via display ads that complement your terse text ad originally displayed in search results. Retargeting can be an exceptionally effective way to guide a potential customer through their purchase consideration funnel. [...]


SearchCap: The Day In Search, April 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s GuideAre you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage huge, distributed projects? Search Engine Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while we’re keeping up with the rapid change [...] Newly Launched Bing Offers Pulls Deals From Across The Web [...]


Enterprise SEO Tools 2013: A Buyer’s Guide

Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage huge, distributed projects? Search Engine Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while we’re keeping up with the rapid change of news in the industry. If you’re involved with enterprise SEO, I’d recommend checking out their most recent guide, Enterprise SEO Tools: The Marketer’s Guide. Originally published in July 2012, the newly updated version for 2013 is an objective [...]


Newly Launched Bing Offers Pulls Deals From Across The Web

bing-logo Bing is appealing to fans of daily deal sites with the launch of Bing Offers, a one-stop shop for online deals and coupons. Boasting one of the largest collections of local deals on the web, Bing Offers pulls deals from various partner sites. Users can search by business name, category or keyword to locate specific deals, or filter results by location or category to see offers for various products and services, including food, activity, health and fitness, beauty, travel and retail deals. While the announcement on the Bing Search Blog does not name specific deal providers, it does of [...]


Webcast: Effective “Big Data” Management = Successful Online Marketing

Digital Marketing Depot Webcast May 14th 1:00EDT/10:PDT - When organized, search rankings, site visit and click-thru data can contribute to marketing success. During this webcast you'll learn how data influences marketing strategy, how to create a data management plan, how to identify the challenges that occur with large data sets and more. Speaker: Shaun Siler of SearchMetrics. [...]


Governments Across The Globe Are Making More Requests To Remove Content From Google Services

google-transparency-report According to a new Transparency Report released today, Google received 4,096 government requests to remove 42,249 pieces of content during 2012. The purpose of Google's Transparency Reports is to record the number of worldwide government requests to censor content on Google services, and offer insight into the amount of censorship happening across the globe. The latest report demonstrates an uptick in the number of requests to remove political content, as well as the number of areas where the requests originate. According to Google's announcement, "In this particular time period, we [...]


Google’s New European “Antitrust” Search Results: Here’s What They’ll Look Like

EU Flag I've found documents associated with the Google-EU settlement proposal that offer mock-ups of how the new, regulated SERPs will look. It's very interesting and greatly clarifies the settlement terms and how they will be implemented practically. These mockups look quite different (and less "disruptive") than what I imagined. There are three basic scenarios: where Google sees direct monetization from the SERP, indirect monetization in the vertical or no monetization (e.g., News in Europe). In each case the presentation and the rules will be slightly different. The screens below are all mock- [...]


Bing Relaunches Places For Business

bing-places Bing announced they have relaunched the Bing Business Portal under a new name, "Bing Places For Business." The change doesn't currently do much with your listings, outside of move the location of where you manage your business Bing Maps listing to bing.com/places. It also removes some features that were available in Bing Business Portal including: Ability to creating deals Features to add coupons Print QR codes Create your own mobile sites Ability to create and print collateral Bing did say that this is the first step in their "effort to provide you with all the tools you need [...]


Google Analytics Releases “Customer Journey To Online Purchase” Report

google-analytics-square-logo Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries. [...]


EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs

google-eu-featured The EU released documents this morning that detail Google's antitrust settlement proposals and explain the Competition Commission's position on various aspects of the investigation. First here's what the EU says Google has proposed: Google offers for a period of 5 years to: (i) - label promoted links to its own specialised search services so that users can distinguish them from natural web search results, - clearly separate these promoted links from other web search results by clear graphical features (such as a frame), and - display links to three rival specialised search services c [...]


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