A Good Start For Paid Search In 2013

It's April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren't the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each quarter in our Global Search Advertising Trends reports. You can download the full Q1 2013 report here; but, let's dive in and look at some of the highlights. Note: In the report, you can read about our methodology to see how we arrived at these numbers, so I won't go into that here. Just know that our [...]


Google Downplays Google+ With Updated Authorship Snippet?

google-authorship-new-1366893396 Google has quietly changed the user interface for how they display the authorship snippet in the search results. The largest difference is that they removed the "more by" link that linked to additional stories written by that author. The other changes include that now clicking on the author's image and name will take you to a similar result set that you would have seen if you clicked on the old "more by" author link. I believe the author image and name use to take you to that author's Google+ page, when available. Now, the only way to get to the Google+ page of the author is to click o [...]


Building A Macro To Download Webpages With Excel

When conducting research, it's not uncommon to perform repetitive tasks like downloading a group of webpages. A favorite tool I use to automate this is iMacros -- it's free and powerful. Just be sure to use the Firefox version, as its capabilities are limited in other browsers. Say you want a list of the Fortune 500 companies' websites. Normally, this would be an arduous task. CNN's Fortune magazine website links to the websites, but you have to visit every company profile on a separate page. Watch what I do with a spreadsheet and a macro. Get a list of company page URLs from the CNN Mon [...]


Google: We Removed Instant Previews Over Low Usage From Searchers

Google Instant Previews Yesterday we reported that Google changed how you access the cached, similar and share links within the search results by adding a new green down arrow next to the search snippet's URL. We asked, where did the Instant Previews go that launched on November 9, 2010 with a huge amount of excitement from Google. Google even said that the instant previews resulted in searchers being "5% more likely to be satisfied with the results they click." Well, that is now gone because searchers apparently did not use the feature. A Google spokesperson told us a blanket statement, "we’re constantly [...]


Semantic & Graph-Based Search: The Future Face Of Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!'s research division gave a presentation entitled, "The future face of Search is Semantic for Facebook, Google and Yahoo!" As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand content. The talk focused on what was then the current state of the Semantic Web, as well as upcoming formats/technologies in development and the research being done in the field of semantic search. The idea that the Semantic Web would be central to search [...]


Google Marks Ella Fitzgerald’s Birthday By Giving The First Lady Of Song Her Very Own Doodle

Google logo Ella Fitzgerald Today's Google logo is a tribute to Jazz singer Ella Fitzgerald who was born in Newport News, Virginia on this day in 1917. After taking the stage at Apollo Theater's amateur night in 1934, Fitzgerald went on to become one of the most famous Jazz singers in the world, winning 18 Grammy Awards and selling more than 40 million albums. Fitzgerald performed with a number musicians throughout her career including Dizzy Gillespie, Louis Armstrong, Billie Holiday, Count Bassie and Frank Sinatra. Dubbed The First Lady of Song, she was awarded the National Medal of Arts by Ronald Reagan in 1987, giv [...]


Don’t Miss Essential New Paid Search Tactics At SMX Advanced

Anyone who's ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly - and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces new advertising formats and rules. In the fast-changing game of PPC advertising, it's absolutely crucial to keep up with new developments and constantly modify, improve and enhance your campaigns. We can help: At SMX Advanced we've got two solid days of content devoted exclusively to paid search. All of [...]


Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

bing-click-featured The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing's deep links. In a blog post today, Dr. Ronny Kohavi of Bing's Research & Development team, shares some valuable data about how Bing users interact with search results. After the 50 percent of users that click the top result, Bing says that only about 4-6 percent click the third result (depending on if it's an Instant Answer or a regular web [...]


SearchCap: The Day In Search, April 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+Google has updated how you access the cached pages, similar results and how you share search results on Google+. Now, when you want to see a cached version of a search result, you need to click on the green down arrow next to the URL in the search results. If you are logged in, you [...] Is Google’s Antitrust Settlement Offer To Europe Dead On Arrival?The [...]


Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+

google-green-arrow Google has updated how you access the cached pages, similar results and how you share search results on Google+. Now, when you want to see a cached version of a search result, you need to click on the green down arrow next to the URL in the search results. If you are logged in, you will likely see three options including cached, similar and share. If you are not logged in you will likely see cached and similar but not the share option. Note, the cached option may also not show up for sites. The picture above shows the new options in the Google search results interface. The old way [...]


Is Google’s Antitrust Settlement Offer To Europe Dead On Arrival?

google-eu-featured The European Union has "accepted" Google's formal antitrust settlement proposal -- subject to "market testing." As a practical matter, that means EU Competition Commissioner Joaquín Almunia is circulating it among Google's critics and competitors for reaction. However, there has already been plenty of (negative) reaction based on the information that came out last week in news reports. That leads to the question: is Google's settlement proposal dead on arrival? And if so, what will Almunia and the Europeans do? Is litigation inevitable? The issue that Google's competitors and critics ca [...]


Google: That Mozilla Penalty Only Impacted One Page Out Of 22 Million

mozilla We reported yesterday that Google penalized Mozilla over user generated content. Today, we learn that it was a really, really small penalty that only impacted a single page out of Mozilla's ~22 million webpages. Google's head of search spam, Matt Cutts, added more to the Google thread explaining that this manual penalty was applied in a very granular way. In fact, it only impacted a single page on Mozilla's domain name, blog.mozilla.org/respindola/about. Matt Cutts wrote: In this particular case, it was the url http://blog.mozilla.org/respindola/about/ that we took action on, and that w [...]


How To Lose Wait On Your Website By Increasing Page Load Speeds

[caption id="" align="alignright" width="300"] Image via Shutterstock[/caption] Almost three years ago, Google announced that it had begun factoring site speed into their ranking algorithm. Since then, SEOs have debated how significant an effect page speed has on actual search engine rankings. While Google may be using it as a signal, it's clearly not an overwhelming signal. Still, regardless of the algorithmic weight page speed has on rankings, we do know that it has a significant impact on site conversions. Every second visitors have to wait for a page to load is a proven loss in sa [...]


Study: What Actual Marketers Feel About Retargeting, FBX & More

I have very strong opinions about retargeting, as regular readers will know! Marketers seem to be on a crazy high these days, obsessed with the idea that their path to success is to spend more on site retargeting and keep finding ways to increase their audience pool or boost frequency caps to obscene levels. More spend is better? Garbage! Smarter spending is better. Over the last two years, I have discussed why marketers should cut their site retargeting budget, how programmatic marketing executions can change retargeting forever and, in a recent iMedia article, why retargeting is fund [...]


Live @ SMX London: Is Link Building Still Crucial, Or A Waste Of Time & Money?

Google's singular innovation, the one that catapulted it to its dominating position as the world's favorite search engine, was PageRank - looking at the links on the Web and using them as "votes" to determine high-quality or popular content. Today, of course, Google goes far beyond assessing links, using hundreds of "signals" to determine relevance and rankings. Depending on the type of search, these factors can be more or less important in determining results than the nature and quality of the links pointing to a particular bit of Web content. So, the relevant question for all SEOs tod [...]


SearchCap: The Day In Search, April 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Pulls Related Searches Filter Due To Lack Of Usage Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google launched search options in October 2009, the option for “related searches” appeared on the left hand side under the “standard view.” The placement of the “related searches” search option changed over the years, including [...] New Upgrade Center [...]


Google Pulls Related Searches Filter Due To Lack Of Usage

google-g-logo-96x100 Google has quietly removed the "related searches" option from the search tools menu within the Google search results page. When Google launched search options in October 2009, the option for "related searches" appeared on the left-hand side under the "standard view." The placement of the "related searches" search option has changed over the years, including the whole search filters being moved to the top in November 2012; but, the ability to find related searches remained. That has ended last week, when Google decided to remove the feature. Google told us that they "weren't seeing enough [...]


SPONSOR MESSAGE: Top 32 Tips – How To Turn Browsers Into Buyers

This guide discusses: Most impactful targeting tips to give visitors a relevant experience Best testing tips to stay ahead of the competition in 2013 Download now » [...]


New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

Google Adwords Enhanced Campaigns Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected campaigns in a few simple steps. The bulk upgrade feature allows advertisers to select multiple campaigns, choose a mobile bid adjustment, view traffic estimates and upgrade their Enhanced Campaigns with fewer clicks, making it easy to upgrade individual campaigns all at once. The upgrade cent [...]


Google Hits Mozilla With Spam Penalty Over User Generated Content

google-firefox-featured Have user generated content on your site? Pay attention to what those users are doing. That's the takeaway from Google hitting Mozilla with a spam penalty this week, along with another takeaway. Despite Google's saying it's being more transparent about spam actions, people clearly find it hard to know what they're in trouble for. Mozilla Gets A Penalty Search Engine Roundtable spotted the latest flare-up in Google's fight against spam. Chris More, the Web production manager for Mozilla, took to Google's forums for help in dealing with the penalty notice he received. From his post: We got th [...]


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