More from Search Engine Land: Page 4

Google algorithm updates

SearchCap: The Day In Search, May 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would […]

LinkedIn

Former Google Product Manager Takes A Senior Director Role At Yahoo

A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During […]

Bing

Bing Adds People Autosuggest: Find Celebrities & Colleagues With Public LinkedIn Profiles

According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The […]

Google

Another One Bites the Dust: Google SMS Search Shuts Down Without Warning

After trying to perform searches via Google SMS Search last week, many users discovered that the mobile search service had been discontinued. In the Google Web Search Help forum, a Google spokesperson wrote, “Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining […]

Content

How To Conduct Ad Tests In Enhanced Campaigns

Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing methods will have to change. One of the “features” of enhanced campaigns is that your campaign can now run on desktops and mobile devices with different CPCs that are controlled […]

Ecommerce

The Google Mother’s Day Logo Offers 27 Art Variations

Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border types. […]

Bing

Want To Comment On Facebook? Now You Can, From Bing

A new Facebook/Bing integration today will further entrench Facebook data into Bing results. Users are now able to interact with Facebook directly within the Bing Search Results Pages, in more than the usual one-way, read-only context. When a logged in user performs a Bing search for a  query the social sidebar will show on the right rail outside of […]

Google Analytics

SearchCap: The Day In Search, May 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be […]

Analytics & conversion

Managing The Bounds Of Profitability: iCPA & iCPC

In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and how recent changes have constricted the incremental value presented by third-party paid search tools. I wrote in loose terms about using internal analytics to calculate average profit per conversion […]

Google

If That Was A Google Update You Felt, Google’s Not Confirming It

Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search. I’ve asked Google if there was, indeed, an update, and Google would not confirm. Instead, they gave me the boilerplate response, “We […]

Google Ads

New AdWords T&C Changes For Asia Pacific Region

Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India. Among the changes to the terms is the accommodation of new advertising products and services, including third-party ad serving. AdWords has added new policies around resolving ad serving issues. […]

Google Analytics

SearchCap: The Day In Search, May 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time The new Timelapse site, created by Time Inc. and Google, is a pretty amazing […]

Google Analytics

How to Double Your Revenue With SEO

In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today. At the heart of this accomplishment lie […]

PPC

Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities

In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly complex auction environment. To address this complexity and satisfy bidding requirements, search marketers lean on a […]

Google Shopping

SearchCap: The Day In Search, May 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in […]

Google Ads

AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today

Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in the Web UI. The added feature went live in the AdWords API last week. Like the elusive Keyword Planner that is rolling out now, ad group mobile bid adjustments are only available in […]

Google Ads

Attention Merchants: New Changes To Google Shopping Feed Specifications

Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ‘identifier exists’ attribute for merchants selling custom goods and other products that don’t have unique identifiers like brand names or MPN codes. In categories […]

Bing

Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big bold listing within the main search pane. The new ‘Klout Experts’ product […]

Apple

Why Vertical Search Is Threatening Google’s Reign

Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior is a prime example. As a frequent traveler, I go straight to Kayak.com to search for […]

Content

How to Use The Keyword Planner — The New Keyword Tool From Google AdWords

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!   This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a […]

Ecommerce

Google Celebrates The Iconic Work Of Graphic Designer Saul Bass

Google is celebrating the work of graphic designer Saul Bass today, giving him his very own Doodle video complete with a musical composition by composer Dave Brubeck. Born in New York City on May 8, 1920, Saul Bass made a career creating iconic film posters, title sequences and corporate logos. Many know Bass’s work from […]

Bing

Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn’t Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn’t. Yahoo’s “Get Out Of Microsoft Free” Card The WSJ story says that Yahoo has […]

Apple

SearchCap: The Day In Search, May 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Maps To Get A Major Design Overhaul Alex Chitu reports Google is testing a new Google Maps interface, possibly to be launched next week at Google I/O. The new interface […]

Google

Google Maps To Get A Major Design Overhaul

Alex Chitu reports Google is testing a new Google Maps interface, possibly to be launched next week at Google I/O. The new interface is a complete and major overhaul of the current Google Maps user interface. The design and interface changes touch everything from the map colors, icons and text formats to dropping the navigation […]

Google Ads

AdWords To End Product Extensions As PLAs Take Over

AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal notification has been communicated to advertisers. Product extensions will disappear from the campaign set-up flow on May 20th. Google eventually let product extensions be outrun […]

Content

Google Wins Vertical Search Antitrust Case In Germany

In a German case that could have broader antitrust implications in Europe, Google defeated a petition for an injunction brought by a German online weather trade group, Verband Deutscher Wetterdienstleister. The case is interesting because it involves a private antitrust action against Google and directly addresses the “search bias” argument made by Google critics. The […]

Bing

Yahoo Extends Microsoft Search Deal & Revenue Guarantees

Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised — at a price. Microsoft has agreed to extend “search revenue guarantees” that it has continually paid since the two companies signed a deal in 2009. Yahoo Declares An Extension Reuters spotted the […]

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