Google Logo Kicks Off The 100th Tour de France

Google Tour de France logo Today's Google logo marks the commencement of the 100th edition of the Tour de France. Covering a total of 3,404 kilometers (2,115.15 miles), the multi-stage bicycle race runs from Saturday June 29 through Sunday July 21. The 22 teams competing in the 2013 Tour de France are comprised of nine teammates each, for a total of 198 cyclist. The Tour de France course is different every year. For the first time ever, the race begins today in Porto Vecchio, Corsica and will finish on the Champs-Élysées in Paris, France. Set on a lavender background, Google's animated Tour de France logo includ [...]


A Eulogy For AltaVista, The Google Of Its Time

altavista-faded-featured Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in December 1995. You made us go "woah" when you arrived. You did that by indexing around 20 million web pages, at a time when indexing 2 million web pages was considered to be big. Today, of course, pages get indexed in the billions, the tens of billions or more. But in 1995, 20 million was huge. Exis [...]


Yahoo To Shutter AltaVista, Axis & Several More Products

yahoo logo Out with the old. Out with the new. Yahoo's latest round of spring cleaning includes the shut down of one of the web's oldest search services (AltaVista) and one of the newest (Yahoo Axis), along with 10 other Yahoo products and services. Goodbye AltaVista Yahoo says AltaVista will be shutting down on July 8th. AltaVista launched way back in 1995, when you practically had to walk uphill in the snow -- both ways -- in order to find anything on the internet. It was the first full-text web search product and became a popular online destination. I remember it being scary good for that era. [...]


Google Warning External Keyword Tool Shut Down Is Near, AdWords Keyword Planner To Replace It

Google is working toward the complete phase out of the Adwords Keyword Tool and phasing in the new AdWords Keyword Planner. Users accessing the free external Adwords Keyword Tool to perform keyword research, will see the messaging below that it will no longer be available in the coming month and is being replaced by Keyword Planner. Unlike the Keyword Tool, the Keyword Planner is only available to users who are logged into AdWords. Google has not announced the final date, but did say the Keyword Tool would sunset in about 60 days when they announced the launch of Keyword Planner. [...]


SearchCap: The Day In Search, June 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo Rolls Out Search Alerts For Web Search, Images & VideoAccording to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the same way users can receive alerts for News, Fantasy Sports, Horoscopes, Stocks, Travel Destinations and Weather, the new Yahoo Search Alerts send users email notifications whenever web content, images or videos are posted online related [...] New Review Extensions In [...]


Yahoo Rolls Out Search Alerts For Web Search, Images & Video

yahoo-logo According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the same way users can receive alerts for News, Fantasy Sports, Horoscopes, Stocks, Travel Destinations and Weather, the new Yahoo Search Alerts send users email notifications whenever web content, images or videos are posted online related to a user's specified topics. Currently available only in the US, Yahoo confirmed plans to roll-out the new Search Alerts world-wide. [...]


New Review Extensions In Google AdWords: What You Need To Know

google-adwords-square-logo Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don't have access to seller rating extensions to add validation to their ads. We've asked Google for some more detail on how Review Extensions (pictured below) work. What can I use in my reviews? As the two examples above show, the review snippets can either be a direct quote or a summary from a review. Of course, you'll need to have [...]


Search In Pics: Matt Cutts Doing The Google Dance, Woz With Glass & Google Blimps

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Matt Cutts Doing The Google Dance: Source: Google+ Steve Wozniak With Google Glass: Source: Google+ Google Lobby Gets The Google Blimp: Source: Google+ Broken Google Glass: Source: Google+ Google+ Second Birthday Thank You Card (sorry if we blind you): Source: Google+ [...]


Google News Adds Sports Scores & Weather To Homepage, Gives Business & Tech Sections Editors Picks

google-news-logo-square Google News has rolled out three updates, giving users quick access to sports scores and weather forecast from the News homepage, while adding Editors' Picks content to the Business and Technology sections. The newly added 'Sports Scores' content highlights recent sporting event scores on the homepage, and can be customized by sport. For now, this feature is launching in the US covering basketball, football, baseball and hockey; but, Google says more countries and sports will be rolled out over time. From the 'Sports Scores' section, users can click the score to access more details on th [...]


Global Site Infrastructure Plan Essential For Effective SEO & Usability

Targeting the world with a website is a huge opportunity for today's marketers -- but very few businesses start out with that goal. The vast majority target a particular nation first, prove the business model, grow their business' success, and then consider rolling out globally. What this actually means is that most Web projects which target international customers started out as domestic projects which have since been "converted." These multinational websites were usually conceived and built for a domestic audience, then adapted in some way for new customers speaking different languages, i [...]


Snowden Petition Blocked From Google? Like All Petitions, It Won’t Be When It Gets Enough Signatures

donotenter-block-caution-featured Search for "edward snowden petition" on Google to find the petition filed through the White House petitions site, and you'll see something odd. The petition has no description, because the White House won't let Google crawl the page. But it's not a move against Snowden, as some might think. It's part of how the petitions site has worked with search engines for some time. Here's how the listing looks: Notice the description: "A description for this result is not available because of the site's robot.txt -- learn more." iAcquire noted the oddity this week, that the page is listed [...]


Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks

bing-google-logos Microsoft Bing announced changes to the way they allow webmasters to manage their "deep links" in the search results, while Google has quietly added up to ten sitelinks for a navigational query. Bing Deep Links Update Vincent Wehren, Senior Program Manager at Bing Webmaster Tools, announced on the Bing Webmaster blog that they have updated the Deep Links management feature by removing features in order to make it more useful to webmasters. The features webmasters have access to now for managing "deep links" (Google calls them Sitelinks) include: Block a deep link URL from showing up anyw [...]


Measuring The Effect Of Semantic Markup On Your Search Traffic

There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets -- much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you've added the markup to your website, how do you measure the results? The ability to do this has been rather limited to date, though annotations make it much easier than it ever was. (If you’re not using annotations on a regular basis, get yourself in the habit -- you'll thank me later.) Before you build any report, think about what informatio [...]


Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher

Google logo Google is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listings. Ross Hudgens spotted the Google+ icon displayed next to the search result for the company's listing. Rel=publisher markup is not required for the logo to show up. I believe all that is required is for the company to have a Google+ page that has their website verified in their Google+ profile. For example, travelstart.co.za ranks for [flights] in Google South Africa. Notice the Google+ logo: They clearly have no rel=publisher markup code on their home pa [...]


SearchCap: The Day In Search, June 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Launches New Search & Content App For iOS DuckDuckGo (DDG) has launched a new iOS app called Search & Stories to go along with the Android app that’s been available since late 2011. The app offers many of the same features as DuckDuckGo’s Web-based search engine, particularly the anonymous searching that has earned DDG a lot of media attention after the NSA/PRISM privacy [...] IgnitionOne: Mobile PPC Spend Sees Triple-Digit Grow [...]


DuckDuckGo Launches New Search & Content App For iOS

duckduckgo-logo DuckDuckGo (DDG) has launched a new iOS app called Search & Stories to go along with the Android app that's been available since late 2011. The app offers many of the same features as DuckDuckGo's Web-based search engine, particularly the anonymous searching that has earned DDG a lot of media attention after the NSA/PRISM privacy scandal and helped double DuckDuckGo's search activity in just a few weeks. It's called "Search & Stories" because the company has added a social news discovery piece to the app's home screen. Stories are chosen based on their "proven social value," acco [...]


SPONSOR MESSAGE: Enterprise Social Media Management Software 2013

As social media becomes integrated into your marketing, managing it becomes a greater challenge. Companies are finding social media management software to be the solution. All-new for 2013, our report examines the available social media management tools. We interviewed industry leaders and marketing professionals, to bring you up-to-date information about what to look for and how to choose the best solution. Included are profiles, analysis, comparisons and pricing of the 15 leading social media management software vendors. [...]


IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2

mobile-phone-money-featured Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne's latest Digital Marketing Report. That's up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions both rose 5 percent, and CPCs ticked up 2 percent YoY. The retailer category stood out in terms of growth in Q2, both compared to the previous year and to Q1. Impressions rose 24 percent, and paid search spending jumped 18 percent year-over-year. IgnitionOne says Google Product Listing Ads (PLAs) are driving [...]


What’s The One Thing That Keeps Searchers From Converting On Your Site?

There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there is likely one that is common to a large number of your visitors. It's "the thing." If you can discover and address the thing -- the major concern shared by a significant number of your visitors -- then you can make some major improvements in your conversion rates and revenue per click. Wh [...]


Content Creation & Organizational Empowerment Key To Search Success

The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget holders increase head count and invest in advanced technology. And, the SERPs themselves have undergone changes that have had many implications, including adjustments to the underlying algorithms that surface content. Here at Conductor, our Customer Success Team works closely with many of the world’s largest and most successful brands on their search efforts. They are therefore uniquely positioned to comment on the trends taking place in the worl [...]


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