2013 Google Ranking Factors From Netmark

top-10-factors Yesterday, we covered the 2013 ranking factors from SearchMetrics, now let us share with you the Google ranking factors from a different company named Netmark. You can learn about Netmark's methodology for determining these ranking factors over here, and you can see all the ranking factors over here. Here the top 10 ranking factors from the study: Netmark also shows you the top ranking factors broken down by backlinks, social media, on-page, authority scores, search volume, and ratio. Related Entries Infographic: The Matt Cutts Debunking Flowchart Infographic: When Link B [...]


KitchMe Launches Recipe Search Engine For Google Glass

kitchme-glass-app KitchMe, a recipe and meal-planning website recently acquired by Coupons.com, has launched what appears to be the first recipe search engine and cooking assistant app for Google Glass. The app is free and currently available at kitchme.com/googleglass. I wore Glass in my own kitchen about a month ago and immediately thought it would be fun to be able to use it to get cooking directions, and that's the main thing KitchMe's app does. There are a few extra bells and whistles for existing KitchMe users, but I'm not one, so my testing is focused primarily on the recipe search engine. The a [...]


Want To Speak @ SMX Milan? Here’s How

The agenda is live, and we're now accepting submissions to speak at Search Marketing Expo – SMX Milan, November 7-8, 2013, at the MiCo – Milan Congress Center. We're looking for both Italian and English speakers - all conference sessions will be translated in real-time. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show's audience and the session. Please also be very specific about what you intend to cover. If you do not see a particular session listed, this is because there are no o [...]


SearchCap: The Day In Search, June 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked 83 searchers to click on the area of the Google search results [.. [...]


Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

google-carousel-featured When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term 'Chicago Restaurants,' Hunt asked 83 searchers to click on the area of the Google search results page that was of most interest to them. According to Hunt's study, 40 searchers clicked on Carousel results, while 12 of the 83 searchers clicked on the map. As you can see from the heatmap of the results page, as well as the image highlightin [...]


DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords

DoubleClick logo Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings. Launched back in August as "inventory management," inventory-aware campaigns integrate with Google Merchant Center to apply changes to search campaigns based on the inventory levels and other settings like prices, descriptions and landing pages in a retailer's feed. Until this latest update, advert [...]


Google Hasn’t Gone Rainbow For DOMA & Prop 8 Rulings But Has, As Usual, For Gay Pride Month

google-rainbow-colors-featured My twitter stream is alive with people celebrating two important victories for gay rights today. They're also noticing that searches for things like "gay" on Google are bringing up a rainbow-colored search box. That's not Google celebrating the news, however. It's Google's traditional celebration of Pride Month for those who are lesbian, gay, bisexual or transgender (LGBT). The US Supreme Court overturned the Defense Of Marriage Act today and chose not to reverse a lower court's ruling against California's Proposition 8, which sought to make marriage by gays illegal. As you might expect, pe [...]


Linking AdWords And Google Analytics Accounts Finally Gets Easier

Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the coming weeks, Google will be rolling out a simpler linking process--down to just three clicks--to all Analytics accounts. The New Process From the Admin section of your Analytics account, you'll click on "AdWords Linking" in the Accounts column and then on "New Link" to follow the linking wizard. You can also access this in AdWords by select [...]


6 Parallels Between Old-School B2B Sales Tactics & SEM

[caption id="attachment_164077" align="alignright" width="300"] Image via shutterstock[/caption] I’m excited to be writing for the first time for Search Engine Land, sharing knowledge and tips that can help you with your B2B e-commerce and lead-gen search engine marketing. Having spoken recently at SMX Advanced in Seattle about how to "Rock it with PLAs," I hope you'll depart on a journey with me for six articles in which I will provide the framework for streamlining your B2B search campaigns to maximize results. Today’s article is about the initial setup of your B2B search campai [...]


Infographic: 2013 SEO Ranking Factors, From SearchMetrics

us_ranking_factors_2013 The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google. Want to understand everything that was in it? They've got an infographic for that (click to enlarge): The key takeaways from their study included: Keyword domains and keyword links have lost relevance Brands are the exception to many rules Social signals continue to correlate very well with better rankings Good content is always important: it comes down t [...]


Is Facebook Stepping Up to Search & Display?

If there is one company on a mission to capitalize on search and display, it's Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with consistent announcements surrounding the Facebook Exchange (FBX). Impact On Search Today, Facebook serves as a gateway to the Internet, much like Google. Until now, each company has taken its own approach via a specific channel – one through search and the other through social. More recently, they have begun [...]


Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing

smxeast-2013-featured The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are new for SMX East. Couldn’t get a ticket for the sold out SMX Advanced back in June? Attend the “Best of SMX Advanced” track! The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it. Register now for the lowest rates o [...]


2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Today, we at BrightLocal released the findings of our 2013 Local Consumer Review Survey. This is the third wave of this study which explores consumer consumption (aka "reading") of online reviews and how these influence their opinions and purchases from local businesses. More People Reading Fewer Reviews The results of this year's survey show that more consumers are reading reviews as part of their pre-purchase research before selecting a local business to use. However, it also shows that they are forming opinions faster and needing to read fewer reviews before they trust (or don't trus [...]


Why Big Data Is The Future Of Bionic SEM

Once and for all, I will prove why Big Data is the future of bionic SEM. But first, indulge me for a minute. In the classic 1970s TV show, The Six Million Dollar Man, when all-American test pilot Steve Austin (played by Lee Majors) teeters on the verge of life after a crash, the government famously declares, "We have the technology to rebuild this man." By surgically altering him with futuristic bionic technology, Austin is reborn with superhuman strength, speed, hearing, eyesight, etc., and becomes a superhero that could weekly battle (in one episode) bad guys, aliens, and even Bigfoot. [...]


Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements

mobile-break-broken-featured Last month at the SMX Advanced Conference in Seattle, the head of Google's webspam team Matt Cutts briefed the audience on the importance of mobile SEO. "You really need to be thinking about mobile," said Cutts during his keynote session, "We're starting to think a lot about mobile." Not only is Google's head of webspam encouraging companies to make mobile SEO a priority, a recent post on Google's Webmaster Central Blog confirmed the upcoming changes, "We plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users." In light [...]


SearchCap: The Day In Search, June 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor their search ads, bids, and keywords based on visitors’ past activity [...] FTC Updates Sea [...]


AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta

On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor their search ads, bids, and keywords based on visitors' past activity on their sites. In the beta, a European online tire retailer saw a 161 percent conversion rate increase with RLSA, which led to a 22 percent overall sales increase. The new conversions had a 43 percent lower average CPA than pr [...]


Dive Deep! Attend A Marketing Workshop At SMX East in NYC. Register Now & Save!

Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdWords, local, or international marketing workshops. Secure your spot, get the lowest rates available - register now! [...]


FTC Updates Search Engine Ad Disclosure Guidelines After “Decline In Compliance”

ftc-building-featured In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a "decline in compliance" since they were first issued. The FTC posted the news today on its site, along with letters that were sent to over 20 general-purpose and specialty search engines. The move comes just over a year since I wrote to the FTC noting that there were several compliance issues I was seeing with search engines and its guidelines. In part [...]


Google Update Underway: But For Payday Or Panda?

payday-panda There appears to be an update underway, one that will be rolling out over a "multi-week" timeframe according to Google's head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt replied saying, "Yup we saw that. Multi-week rollout going on now, from next week all the way to the week after July 4th." It is unclear exactly what this is an update for. Is it in response to an update on the PayDay algorithm or maybe the softer Panda update? We asked Matt Cutts and Google to clarify but Google [...]


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