SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam

renae and lola cottam In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the suspected killer. Instead of sending flowers and gifts, Michael asked donations be made to the Myrtle Point Public Library Foundation in the name of Renae and Lola Cottam. According to Michael, his parents had often commented that if they ever won the lottery, they would make sure Myrtle Point got a new library. In response to Michael's requ [...]


Google Logo Celebrates 161st Birthday Of Spanish Architect Antoni Gaudi

Today's Google homepage is dedicated to Spanish architect Antoni Gaudi, the leader of Catalan Modernism. Born in 1852, Gaudi's hometown in Catalonia, Spain is rumored to be Reus or Riudoms. An artist of many trades, including ceramics, stained glass, wrought ironwork forging and carpentry, Gaudi's work was largely influenced by nature and religion, earning him the nickname, "God's Architect." Gaudi's most famous work is the Sagrada Familia, a Roman Catholic Church located in Barcelona, Spain. While construction on the Sagrada Familia began in 1882, Gaudi did not become involved in the proje [...]


The Problem With Identifying Problem Links

AG Risk Since the last Penguin update, there has been a lot of chatter about examining your link profile in order to identify bad links. Whether you've been hit by that update or your site remains unscathed (for now), the potential danger of "unnatural" links is top of mind. Many people who've never given a second thought to their link profiles are running backlink reports and trying to identify whether they stand a chance of being hit by a future update or manual penalty. However, if you've ever used a tool like Link Detox or LinkRisk (for the record, I do use both), you might have noticed somethi [...]


The Lost Art Of Social Sharing Buttons

Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many website owners agree that sharing buttons are a good thing, not everyone agrees on how to implement them. There are several ways to optimize these buttons to increase your shares -- thus increasing traffic, engagement, and total online presence. Optimizing your social buttons is as easy as doing initial research on your existing button traffic (if possible through Google Analytics or social button metrics) to make sure you are choosing the best [...]


Goodbye Enhanced Campaigns, Hello Bing Ads

Search Marketers everywhere are starting to going wild over Microsoft's Bing Ads.

Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanced campaigns.


SearchCap: The Day In Search, June 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length, and finds the campaigns and ad groups that experienced [...] Bing For School [...]


Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting

moving-box-featured The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the "Dimensions" tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length, and finds the campaigns and ad groups that experienced the largest change between the two periods. You can compare periods of 7, 14, or 28 days, or look at reports generated in the last 90 days. At the top of the report is a dashboard summarizing ten of the largest moves in clicks or cost. Changes that ar [...]


Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans

bing-school-chalkboard-featured Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools will offer an ad-free search experience with SafeSearch settings to filter adult content and lesson plans attached to homepage images. The Bing For Schools program will be free to any school that wishes to participate. Once a school opts-in, Bing will enable the specialized search features across all Bing.com searches from within the school's network. Bing says schools that use the program will [...]


Google Rolls Out AdWords Dynamic Retargeting For Retailers

AdWords Dynamic Retargeting Template ModCloth In another move to beef up its retargeting offerings--and take on retargeting platforms like Adroll, Retargeter and Mediaforge--Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the travel and education sectors and plans to expand availability to more sectors later this year. With dynamic retargeting ads are created on the fly with product images pulled from your Google Merchant feed. Google's product recommendation engine determines which products and messages are shown based on an [...]


Google Takes Street View Images From The Tallest Building In The World At Dubai’s Burj Khalifa

Google Maps icon Google Maps adds another first today with Street View images from Burj Khalifa, the Dubai skyscraper that sands at 828 meters (2,716 feet) tall, making it the tallest man-made structure in the world. According to Google, not only is this their first-ever collection of images from the Arab World, "This is the first time we've captured a skyscraper on Street View." The images were collected over a three-day stretch using the Google Street View Trekker and Trolley, taking 360-degree panoramic photos inside and outside of the building. Users can see views of Dubai from the 124th floor, visit [...]


Google Celebrates 2013 Gay Pride Month With Rainbow Search Box For LGBT Searches

Google Pride 13 For a number of years, Google has recognized Gay Pride Month by adding gay pride-inspired art to the Google search box on the results page of LGBT searches. This year, Google is marking Gay Pride Month 2013 with a 3D-styled rainbow encasing the search box: Google's past support for Gay Pride month include rainbow-themed search boxes for 2008, 2009, 2010, 2011 and 2012. Along with the rainbow search bar, Google has created a Google Pride logo and will host the Google 8th Annual Pride Parade on June 30 in San Francisco, Chicago, New York City and Dublin. [...]


Preview Google’s New Structured Data Dashboard Beta

google-webmaster-tools-video-1330350240 A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters, received my welcome email to take a look at the report. To sign up, you can do so at over here - I am not sure if they are still welcoming beta testers. That being said, if you did sign up, you can see if you have access to the new Webmaster Tools structured data error reports by going to the "Optimization" section and checking within the "Structured Data" section. Personally, my report shows no errors, [...]


Google Drops Another Search Operator: Tilde For Synonyms

google-tilde-operator-gone Google has quietly dropped another search operator, the tilde (i.e., ~) search operator. Google Operating System blog noticed the lack of support for the tilde operator over the weekend. Reportedly, Dan Russell, a Search Research Scientist at Google, confirmed Google dropped the feature. Dan said the feature was dropped to "lack of use." Dan told Alex from Google Operating System: Yes, it's been deprecated. Why? Because too few people were using it to make it worth the time, money, and energy to maintain. In truth, although I sometimes disagree with the operator changes, I happen to agr [...]


How To Evaluate A Potential Website Acquisition

There are a number of things to take into consideration when buying a website. For purposes of this article, I don't mean the usual business considerations such as price, terms, etc. Let's dig into how you need to look at this from an SEO perspective. You can also use this thinking to evaluate whether or not to keep a site you already own. What's Different? There are a few things that are different from a normal SEO audit. Some of the key ones are: You are not committed to the site. Make sure to stay dispassionate about the way you look at the site. Obviously, you are interested in the s [...]


Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search

duckduckgo-featured Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Is this proof people want a "private" search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Google has little to worry about. People don't care about search privacy, and Duck Duck Go's growth demonstrates this. Don't get me wrong. If you ask people about search privacy, they'll respond that it's a major issue. Big majorities say they don't want to be tracked nor receive personalized results. But if you look at [...]


SearchCap: The Day In Search, June 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Experiments With Social Search By Adding New Bing Boards To Search ResultsBing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, “…a small group of food and lifestyle bloggers, experts and social influencers,” the Bing Boards are a collection of images, videos and links focused on a specific topic pulled together [...] Search In [...]


Bing Experiments With Social Search By Adding New Bing Boards To Search Results

bing-social-featured Bing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, "...a small group of food and lifestyle bloggers, experts and social influencers," the Bing Boards are a collection of images, videos and links focused on a specific topic pulled together by the board creator. "It could be a hobby, a political or social issue, an area of pop culture: the topics are as varied as the people who are interested in them," claims Bing. According to the announcement, the visual boards will appear in the middle co [...]


Search In Pics: Google Internet Balloon At GooglePlex, Noogler Pinwheels & Penguin Candies

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Internet Balloon At GooglePlex: Source: Google+ Google Pinwheels For Nooglers: Source: Google+ Google Internship Kick Off Party: Source: Google+ Google Glass Water Bottle: Source: Google+ Penguin Candies: Source: Twitter [...]


Dashboard Series: Creating Combination Charts In Excel

I’m starting a series on dashboards because I think creating sexy dashboards is a critical skill every marketer needs to know. It’s going to be a long series -- but by the time we’re finished, you’ll be able to create dashboards that excel in both form and function. (Editor's note: This popular series continues on Marketing Land with Creating Sexy Charts In Excel!) Why Use Combination Charts? The first skill we’re going to focus on to that end is how to create a combination chart. When I took MarketMotive’s analytics certification course, in my dissertation, Google Analytics evan [...]


PLAs: Cannibals? Allies? Or Both?

The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers. This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right queries and by Google’s decision to eliminate the visual competition on the SERP produced by the once-free Google shopping listings. The question has been raised, though: is some of this growth also artificially produced by cannibalization? For Enterprise AdWords advertisers, might some of th [...]


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