Search Engine Land’s Guide To SEO Explained In New Slideshow Format

Earlier this month, we announced the addition of Mobile as a new SEO element in the 2013 Edition of the Search Engine Land Periodic Table of SEO Success Factors, following a Google announcement that mobile site optimization is a factor in search rankings. The Search Engine Land Guide to SEO explains each of the success factors in more detail over the course of nine chapters, filled with additional resource links, SEO tips and tutorials in each area. Now, we've transformed our Periodic Table of SEO Success Factors and Guide To SEO into a quick slideshow format which summarizes each of th [...]


SearchCap: The Day In Search, July 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google NowGoogle is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and says it’s currently only being tested internally by Google employees. The revelation came from an interview last week that Quartz did with Google VP Johanna Wright: “One thing we’re testing right now is [...] Google Sitelinks Red [...]


Google Reportedly Testing Local News Card For Google Now

google voice search Google is reportedly testing a local news "card" for its Google Now predictive search product. Quartz first reported on the project, and says it's currently only being tested internally by Google employees. The revelation came from an interview last week that Quartz did with Google VP Johanna Wright: "One thing we're testing right now is a very local hyper-local news card," says Wright. "Which is really useful—it teaches me things about my neighborhood. For example, I found out Miss Mexico came to my son's school, I saw that [the local] Chipotle was giving out burritos, and someone was [...]


Google Sitelinks Redesigned: White & Gray Backgrounds With More Quick Links

google-site-links-design Google is testing a new design for their organic search results sitelinks. The new sitelinks are showing for some searchers, although I am not able to see them myself. The screen shot above, provided by +Jon Cooper shows the a grid of four main sections of the web site. clicking on a section seems to expand a gray drop down area with an additional six sitelinks within the web site. It appears that in the screen shot here, the user clicked on "Nike Store" after searching for [nike] and the six additional sitelinks showed up in the gray background area below. We have reached out [...]


Report: Building Contractors Number 1 Local Ad Category

YP logo Restaurants is still the most widely searched local business category according to YP's Q2 Local Insights report. However restaurants doesn't even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both online and mobile searches. The associated percentage figure reflects search query growth vs. Q1: Restaurants (3%) Physicians & Surgeons (57%) Financial Services (6%) Real Estate (30%) Beauty Services (34%) Auto Parts & Supplies (11%) [...]


Google+ Local Reviews Now Pop Up As Overlay, Rather Than In New Page, In Google Search

google-maps-reviews-pop If you search for a keyword phrase that triggers local listings in Google's Web search results, such as searching for [barber], Google will show you Google Business listings. If you click on the reviews on one of those listings, instead of taking you to the Google Business Local page, Google will pop open a dynamic overlay window on top of the web search results and show you those reviews for those listings. Here is a screen shot I took on my Macbook using Chrome while signed in: Then click on the reviews link and the overlay shows up, rather than a new page being loaded: Cli [...]


6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads

nike air max navigate Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren't fully capitalizing on this huge opportunity. (I guess many don't know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best practices can you start implementing today? Merchant feeds are the new keywords in retail. By including common terms found in consumer intent within strategic fields of your merchant feed, your campaigns will garner additional visibility within search results and Google Shopping. If you don't have a ton of query [...]


SearchCap: The Day In Search, July 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Links In Press Releases Should Use Nofollow Like Paid Links Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases. The specific line in the link schemes document is: Links with optimized [...] Proven Paid, Earned and Owned Social Medi [...]


Proven Paid, Earned and Owned Social Media Tactics – Nov. 20-21 in Las Vegas

Attend Search Engine Land's SMX Social Media Marketing for two days of tactic-packed sessions on paid, earned, and owned social media. View the topic sneak peak agenda. All Access, Workshop, and Boot Camp passes currently available at our lowest rates. Register now to save! [...]


In-Depth Workshops at SMX Social Media Marketing – Best Rates Available Now

Attend a comprehensive workshop conducted by leading experts in internet marketing on November 19, immediately preceding SMX Social Media Marketing November 20-21 in Las Vegas. SMX Social Media Marketing registration is open and super early bird rates are now available. Check out the topic sneak peek, with sessions on paid, earned and owned social media. Enhance your SMX experience – take a look at the workshop line-up: International Social Media Summit: Attend the only event specifically focused on global social media marketing. Join social specialists from around the world to dis [...]


Google: Links In Press Releases Should Use Nofollow Like Paid Links

news Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases. The specific line in the link schemes document is: Links with optimized anchor text in articles or press releases distributed on other sites. John Mueller, one of Google's lead Webmaster Trends Analyst, was kind enough to answer some of my questions around this documentation change in a video hangout. The questions from SEOs [...]


7 Ways To Get Links When Launching A New Website

Launching a new website is one of the hardest things you do. It's also one of the best ways to get a nice influx of links pointing your way. I know this because for the past 2 1/2 months, I've been living it. On Tuesday, July 16 at 3:52 p.m., 352 Media Group officially became 352. Our new name came with a new brand and a new website. It also came with more than 3x the traffic that we typically see. [caption id="attachment_167723" align="aligncenter" width="600"] Tapering off, but still seeing a solid increase[/caption] There are thousands of things to think about when you're launchin [...]


SearchCap: The Day In Search, July 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it is a good idea for a website to use a ccTLD (country code top level domain) as a novelty domain. The video was a response to the question: As memorable .COM domains become more expensive, more developers are choosing [...] Google Relaunches Zagat App With Yel [...]


Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific Country Code

Matt Cutts In his latest video, Google's head of search spam Matt Cutts addresses whether or not it is a good idea for a website to use a ccTLD (country code top level domain) as a novelty domain. The video was a response to the question: As memorable .COM domains become more expensive, more developers are choosing alternative new domains like .IO and .IM - which Google geo-targets to small areas. Do you discourage this activity? Cutts explained that most domains at a country level contain content specific to that country. When a site uses a ccTLD, Google is going to assume that the site's content a [...]


Google Relaunches Zagat App With Yelp In Mind

google-zagat-featured Last week, Google killed the Google+ Local mobile app for iOS, saying that all the same content was available in Google Maps for iOS. Today, the company announced the relaunch of the Zagat site and mobile app for Android and iPhone. All the Zagat content is now free and there's no registration required. And even though much of the Zagat content is available through Google Maps, the Zagat app and Google Maps are still distinct animals. The newly redesigned app is being launched in nine cities, with a promise that it will come to 50 cities in the near future: The new Zagat covers restaura [...]


Bing Adds Warnings To Child-Porn Related Queries In UK; Google Rejects The Idea

bing-warning-alert-featured Bing has added new pop-up alerts that are triggered when people search for terms considered to be related to child porn, according to the BBC, in reaction to the UK's prime minister attacking Google, Bing & Yahoo over not doing enough to stop child pornography. But Google has reportedly rejected the idea of warnings. Microsoft told the BBC that the notifications aimed "to stop those who may be drifting towards trying to find illegal child abuse content on the web via search engines." "This is in addition to Microsoft's existing and longstanding policy of removing any verified links to [...]


Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

client agency relationship I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. [caption id="attachment_168117" align="aligncenter" width="497"] Image via Shutterstock[/caption] The objective of the interviews was to understand how each consultant/agency approaches the different relationship stages and to understand what makes them successful. Interviewees were as follows: Laura Betterley – YadaYada M [...]


Link Building Outside The Box: Outreach & Content Refreshing

Screen Shot 2013-07-22 at 12.37.34 PM Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorithm changes. Building Links With Content Google has made it harder to build links without content. Many links without surrounding context have gotten devalued, leaving many SEOs to adopt the "content is king" mantra into their link building world. Guest posts are flying into the hands of prospects, link bait is being created by the ton, and br [...]


Freeloading An SEM Audit Will Cost You

sem audit I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was "very interested" in talking and wanted me to come to his office right away with an audit of his campaigns, the people that might work on his account, and pricing information. [caption id="attachment_166801" align="alignright" width="300"] Meme[/caption] Needless to say, I was pretty psyched. My team and I did a thorough review of his campaigns (and found tons of low-hanging fruit), put together a beautiful Pow [...]


In Memoriam: Ilya Segalovich Of Yandex, Search Engine Pioneer, Leader & Visionary

candles-featured [caption id="attachment_168188" align="alignright" width="200"] Ilya Segalovich. Source:Yandex[/caption] Ilya Segalovich, co-founder of Yandex, Russia's largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition to being one of the most brilliant search scientists I've ever met, he was also a humble, compassionate, and funny human being. I thought it appropriate to pay tribute on the news of his unfortun [...]


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