Bing Ads Goes Live In Australia And New Zealand

After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into search advertising. Steve Geelan, National Sales Director, MMN & Bing at Mi9 said in a statement, "Bing is very much the challenger search brand in Australia, so we’re excited to be able to work with Microsoft to bring this advertising platform to market. Competition is necessary in any industry to keep it healthy.” Microsoft claim [...]


Google Changes How AdWords Quality Score Is Reported

adwords-quality-score-featured In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to "tie your 1-10 numeric Quality Score more closely to its three key sub factors -- expected clickthrough rate, ad relevance, and landing page experience". Google is quick to point out that the way quality score is calculated is not changing. What these changes will look like isn't exactly clear, but if I were betting, I'd say we will see fewer 7s and more 5s and 6s -- maybe even an 8 here and there. We'll h [...]


SearchCap: The Day In Search, July 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press ReleasesGoogle has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to this document include: Large-scale artic [...]


Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases

Google logo Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to this document include: Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links Advertorials or native advertising where payment is received for articles that include links that pass PageRank Links with optimized anchor text in articles or press releases di [...]


Search In Pics: Tumblr At NASDAQ, Google Glass Melting & Google Lego Station

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Tumblr Opening At NASDAQ: Source: Tumblr Google's Lego Station (Zelda): Source: Google+ Apple Employees ThroughGlass: Source: Google+ Google Israel Blue Map Pin: Source: Facebook Google Glass Melting: Source: Google+ [...]


Bienvenue En France: How To Do Search Marketing With A French Flavor

CPC & Searches in France, Germany, UK A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. "Paris doesn't live up to any of its stereotypes," he said. "There's dog crap on the streets. Service folks, even at busy restaurants, are incredibly friendly." A few weeks prior, I had made a presentation at the International Search Summit in London entitled, "Excuse my French" -- not that I think I have anything to excuse my wife for, nor my friends or colleagues in Paris – more as an attempt to illustr [...]


Google To Shutter Its Google+ Local iOS App Next Month

google-plus-local With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There's been no official announcement that I'm aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down plan and the reasons for it. Here's the full text of that email: Hello, We're emailing to announce that the Google+ Local app for iOS will be retired on August 7th, 2013. The good news is that all features in the Google+ Local app are now available in Google Maps for Mobile on iOS devices: Search [...]


Did Google Maps Lose England, Scotland, Wales & Northern Ireland?

Google Maps & the UK The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps. That's because the service has lost the constituent countries of England, Scotland, Wales & Northern Ireland -- as well as the island of Great Britain. OK, the countries -- and the island -- are still there. They're just not defined. Look here: Quick, can you spot Wales? England? Where's Scotland? How about Northern Ireland? Which is the island of Great Britain? Zoom in-and-out all you want, yo [...]


SearchCap: The Day In Search, July 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, “Yandex delivered strong financial and operating results.” He went on to note the release of [...] Ilya Segalovich, Yandex Co-Founder & [...]


Yandex Q2 2013 Revenue Up 35% From This Time Last Year

yandex-logo-200px Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, "Yandex delivered strong financial and operating results." He went on to note the release of the mobile version of Yandex.Browser, a new version of Yandex.Mail, and the launch of the search platform Yandex.Island that delivers interactive search results. Another key highlight from the earnings report included Yandex's share of the Russi [...]


SPONSOR MESSAGE: Enterprise Web Analytics Tools: The Marketer’s Guide

In this Marketing Guide, learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics, especially considering the explosive growth in social media marketing and analytics. Drawing from interviews with industry leaders and their customers, this report identifies key players in the enterprise web analytics marketplace and how they incorporate social analytics into their current offerings. [...]


Ilya Segalovich, Yandex Co-Founder & CTO, Brain Dead & In Coma

Ilya Segalovich, Co-Founder & CTO of Russian search engine Yandex, has lapsed into a coma and is brain dead. Segalovich, 48, had been responding well to cancer treatment before unexpectedly succumbing to complications early this morning, according to a statement released by the company. Yandex listed him as dead; many news reports initially reported that he died, as did our original story. He's not expected to recover, once life-support machines are turned off. Segalovich co-founded Yandex more than 20 years ago, building the company into one of the world's largest search engines. By [...]


Bing Product Ads To Run In Closed Beta Through Holiday Season

bing-ads-featured Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: "We are on track to release Product Ads in Q3 of this year. We have invited a targeted set of U.S. advertisers to participate in a 'closed beta' through the holiday season so that we allow time to ensure our primary goal of creating a great customer experience while also listening to/implementing any advertiser feedb [...]


“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight

SEL-conductor-big-data-product-adoption Occasionally, marketers want something because the media attention around it demands it.  There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their "link-shortening strategy." In some ways, "big data" technology falls into that category. Mainstream tech media and even traditional media outlets write about it incessantly -- there are 5 pages of results for "big data" on Techcrunch... ...and the "infinite scroll" of Mashable’s search results really is infinite when it comes to results for "big data." While I don't wish to disparage [...]


Overthrow The Tyranny Of Paid Search Budgets

Variance Budgets are a fact of life for many paid search program managers. Budgets are essential for some firms, unnecessary but required nevertheless for others; and, on too many occasions, an onerous impediment to success in paid search. [caption id="attachment_167447" align="alignright" width="240"] Image via Shutterstock[/caption] I've argued in the past that many in the e-commerce space should not budget search at all. If ROI is positive, why constrict spend if you would be making money by spending more? If ROI turns negative, why keep spending? Revenue comes in before you pay the engines, s [...]


Google Pays Tribute To Renowned Biophysicist Rosalind Franklin

Rosalind_Franklin_headshot Today, Google is paying tribute to British biophysicist and X-ray crystallographer Rosalind Franklin on what would have been her 93rd birthday. The logo highlights Franklin's contribution to DNA research with an illustrated image of the biophysicist examining the double helix structure of DNA via an X-ray image. It was Franklin's X-ray images of DNA that led researchers to identify DNA's double helix structure, a discovery that resulted in a 1962 Nobel Prize for Francis Crick, James Watson and Maurice Wilkins. Francis Crick claimed his and Watson's 1953 hypothesis on DNA structure was based [...]


SMX East Super Early Bird Rates Expire Saturday – Register Now & Save!

Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Saturday, July 27th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 50+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire customers. Invaluable connections: Meet your peers pre-show and in-person at our many networking events. Essential conveniences: Stay productive and comfortable with hot lunches, all-day snacks, and WiFi in session rooms. Join us for SMX East October 1-3 in [...]


SearchCap: The Day In Search, July 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product AdsToday, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe Media Optimizer can now support the following functions for Bing [...] Report: Google PLAs Dominate CSE C [...]


Adobe First To Announce Support For Bing Product Ads

bing-ads-square Today, Adobe announced it's first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant's product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe Media Optimizer can now support the following functions for Bing Product Ads: Man­age Bing Prod­uct Ads and Pro­mo­tions Lines Man­age Bing Prod­uct Targets Report and mea­sure Prod­uct Ad and Prod­uct Tar­get per­for­mance against ROI metrics View search queries that led to con­ver­sions [...]


Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

google-shopping-featured CPC Strategy's latest Shopping Comparison Engine report shows Google's grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon Product Ads all drove roughly half the traffic of Google PLAs. In Q2, the traffic from each of those CSEs fell to less than a third of Google PLAs. "Google appears to really be pushing others out of the market. This is the most one-sided rankings in history," says Andrew Davis of CPC Strategy. These num [...]


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