More from Search Engine Land: Page 3

Google Maps

New Google Maps Now Open To All, No Invite Needed

Google has opened up the new version of Google Maps to anyone who wants to give it a try — no invite is needed. The company shared the news via Twitter this afternoon. First announced at the Google I/O conference in May, the new Google Maps was initially available only to a select group of […]

Apple

SearchCap: The Day In Search, July 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers […]

Google Ads

Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements

This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specifications for Google Shopping product feeds. The key change was the addition of the unique product identifier (UPI) for custom […]

Google Ads

Google Testing PLA Expansion To Show 16 Product Listing Ads

Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a screenshot captured by RKG on July 15th and posted by paid search analyst, Nick Bremenstul, an expansion arrow displays below the typical display of five PLAs.   Upon clicking the expansion arrow, the […]

Content

Building An Enterprise-Level Search Marketing Team: Part 1

Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team from scratch. Your Foundation: The Search Guru My first recommendation is to start […]

PPC

How To Spot Crappy SEO Pitches You Can Ignore

Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. […]

Google algorithm updates

SearchCap: The Day In Search, July 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Logo Marks The 407th Birthday Of Rembrandt van Rijn Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and etcher’s 407th birthday. The Google logo includes […]

Ecommerce

Google Logo Marks The 407th Birthday Of Rembrandt van Rijn

Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and etcher’s 407th birthday. The Google logo includes a self portrait of the artist standing in front of a “Google” etching. With more than 40 remaining self portraits, Rembrandt was known for the images he painted of himself along with portraits of […]

Content

5 More Landing Pages Tests To Improve Performance

Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance. 1. Don’t Provide Too Many Options In the last 10 years, I’ve only seen a home page convert better than […]

Local

How To Use Twitter Cards For Branding & Local SEO

I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types can help your site’s listings appear more attractive in search engine results with […]

Apple

SearchCap: The Day In Search, July 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Schmidt: Hollywood Should Take Content Pirates To Court Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get […]

Content

Google’s Schmidt: Hollywood Should Take Content Pirates To Court

Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat with reporters at an annual financial conference in Sun Valley, […]

Google Ads

Analyzing Cost-Per-Click Inflation In The Marketplace

In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonality In a previous post, I approached the competitiveness piece by looking at the ratio between the CPC and max bid in order […]

Google Ads

Quality Score Explained By A Former Googler

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise — so unless you can improve your conversion rate so you can increase bids, Quality Score […]

Google Analytics

SearchCap: The Day In Search, July 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform […]

SEO

The Perils Of Parallax Design For SEO

First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website design and usability. Certain design approaches and techniques, while helpful for usability, may not be ideal for SEO purposes. But that doesn’t mean we have to sacrifice good design for solid SEO […]

Google Ads

All Hail Quality Score – King Of The AdWords KPIs!

[youtube]https://youtu.be/obYtQaquTFU[/youtube] The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores have drifted lower over the years, the cost-per-click savings associated with above-average Quality Score keywords is today worth […]

SEO

Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]

Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year. Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and 132 percent year-over-year. Mobile accounted for 16 percent of global search spend. Smartphones claimed 40 percent of the mobile spend allocations, tablets 60 percent. Smartphone CPCs remained […]

Apple

SearchCap: The Day In Search, July 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Google Maps App Gives Users More Search Functionality & Navigation Features Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions […]

Advertising

Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds

Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads.     The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user developer token within seconds, as opposed to weeks, from the Account […]

Content

What B2B SEO Professionals Need To Know About Marketing Automation

A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market.” […]

Google Ads

Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns

In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the campaign level, Google subsequently expanded the capability to individual ad […]

Link building

SearchCap: The Day In Search, July 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey] What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new […]

SEO

50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]

What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The research agency surveyed almost 600 business and marketing professionals around the world […]

Google

Are Google’s Results Getting Too Ad-Heavy & Self-Promotional?

Are Google’s search results getting too ad-heavy and leading back to Google’s own content too much? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire search results page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page […]

Content

4 Link-Tastic Tips From SMX Advanced

As most people know, SMX Advanced took place out in Seattle a couple weeks ago. While there was only one session truly dedicated to link building, link building tips were still flying around the Bell Harbor Conference Center! Thankfully, I was there to catch them. From simple tactics to outreach advice, here are four of […]

Content

Google: Guest Blogging For Links? You Better Nofollow Those Links

Marie Haynes spotted two video responses from Google where Google’s John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building. In general, that is Google’s advice. If you link to something with the intent that it […]

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