SearchCap: The Day In Search, August 30, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 10 Features Unique To Bing Ads That You Might Not Know About On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, so it can be hard to keep up with the different features offered in Bing Ads. AdWords users will be familiar with the […] Search In Pics: Google Glass Sign, Google Cargo Truck &a [...]


10 Features Unique To Bing Ads That You Might Not Know About

bing-ads-featured On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, so it can be hard to keep up with the different features offered in Bing Ads. AdWords users will be familiar with the fact that there is essentially zero visibility into Google search partner performance beyond aggregated metrics. Turek, who shared her AdWords geo-targeting case study with us recently, highlights three features she uses as a result of Bing Ad's transpare [...]


Search In Pics: Google Glass Sign, Google Cargo Truck & Yahoo’s 30 Days Of Logos

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Dice: Source: Google+ Google Glass Neon Sign: Source: Flickr Google Cargo Truck: Source: Google+ Shimon Peres Speaking At Google Israel: Source: Google+ Yahoo Cookies With 30 Days Of Logos: Source: Flickr [...]


SEO Ambiguity & Pattern Recognition

seo-ambiguity As search marketers, we constantly have to deal with ambiguity -- whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we're making. In this article, we're going to explore what drives SEO ambiguity. Spoiler alert: some major survival skills are required. When dealing with SEO ambiguity, it's important first to note that the human brain is predisposed to seeking out meaningful and meaningless patterns. This concept, defined as "patternicity" by Skeptic Magazine founder, Michael Shermer, potentially creates two types of [...]


Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar

pagerank-panic-featured Want to know what the PageRank of a page is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past six months. The Google Toolbar is how non-tech-savvy people can discover how much Google trusts a page, as represented by its PageRank value. That's why Google added a PageRank display to its toolbar years ago, to help consumers know this, as it explains in its help area. But over the years, support for PageRank has dropped. Google never offered a Google Toolbar for Chrome or any add-on to show Pa [...]


Bing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question

bing-ads-square Microsoft's Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data uploading. The UI updates are designed to make the editor align with "what you're already familiar with." In other words, your "muscle memory" has already been trained by AdWords Editor, so Bing Ads Editor's new navigation will mirror AdWords Editor. Here's how it looks today: And here is the preview of the new navigation structure that's nearly identical to AdWords Editor: Bing Ad [...]


Twitter Now Shows Protected Tweets In Its Search Results, But Not All Can See Them

twitter-search-2012 Twitter has made a small change in how it handles protected tweets in its search results. The company tweeted the news that some protected tweets will now be visible in search results -- but they'll only be visible to the user who has the protected account, and to that user's followers. Prior to this change, no tweets from protected accounts showed up in Twitter's search results. Even if a private account let you see its tweets, you couldn't find those tweets in Twitter's search results. Of course, some accounts switch back and forth from private to public and vice versa. Here's how t [...]


SearchCap: The Day In Search, August 29, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and other social data Foursquare has accumulated, the updated app will proactively send alerts about places and venues, without any […] Doing Google PLAs? 4 Must-Know Facts Despite their [...]


SMX Social Media Marketing Agenda Posted – Register With Super Early Bird Rates!

Search Marketing Expo Attend Search Engine Land's SMX Social Media Marketing conference for two days of tactic-rich sessions on paid, earned, and owned social media. View the agenda here. All Access, Workshop, and Boot Camp passes currently available at our lowest Super Early Bird rates. Register now and save up to $300! [...]


Foursquare Now: Update Intros Location-Aware Alerts

foursquare-map-featured Call it "Foursquare Now." Today, the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and other social data Foursquare has accumulated, the updated app will proactively send alerts about places and venues, without any required action on the part of users: [W]hen you sit down to dinner, we might ping you with the can’t-miss dish on the menu (like the screenshot from a sushi bar below). Or when you arrive in a new neighborhood or city, we’ll suggest a few places tha [...]


Doing Google PLAs? 4 Must-Know Facts

Despite their growing importance as a marketing channel for retailers, Google's Product Listing Ads (PLAs) are fairly opaque compared to traditional paid search ads. Key metrics such as average position and impression share are not available via Google's interface, and thus there is little information out there on the ways in which bids, impressions, ad position, and click-through rate (CTR) interact with one another. Using third-party software, I was able to track impression results for PLAs across more than 180 product categories for 6 weeks. I collected data on when and where each ad was [...]


Google Maps Launches Ground Truth Initiative In Russia & Hong Kong

google-maps-featured Google Maps announced new updates to their Russia and Hong Kong maps today, launching a "Ground Truth" initiative to build more thorough maps for Hong Kong and a number of Russian cities, including Moscow, St. Petersburg, Novosibirsk and Yekaterinburg. According to Google's announcement: Ground Truth enables us to update a country's map at a faster pace to provide you with an up-to-date map that mirrors the real world as closely as possible. Ground Truth also makes it possible for you to contribute your local knowledge to the map and report any issues you find through the Report a Problem [...]


Participate in Our Audience Survey & Enter To Win A Ticket To SMX East

SEL We’ve got a special request of our Search Engine Land readers. Please take our 2-minute audience survey! If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Engine Land’s – SMX East in New York City, October 1-3. With over 50 tactic-packed sessions focused on search engine optimization, paid search, social media marketing, mobile, video and more, you can customize your program to meet your needs. You can find the survey here: https://www.etouches.com/esurvey/sel13 We need the survey results so we know who you are. N [...]


Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]

Google mobile app logo In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two years ago, mobile made up just 4.8 percent of Google's US ad revenues. By 2015, mobile is expected to account for just over 30 percent of Google's ad revenues in the US. Desktop search revenue share is predicted to fall below 50 percent in that time. It's worth noting that eMarketer counts tablets in its mobile numbers. Google, however, has [...]


6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014

seo-featured There isn't much left of this year. Companies that haven't started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn't) effective. What they find affects future decisions about where to invest time and money. Even radical decisions like firing internal staff, replacing an SEO consultant/agency, or doing away with SEO altogether are made on the basis of data thrown up by their stats package. SEO consultants like ourselves need to report results and pro [...]


Your Small Web Site Not Ranking Well In Google? Matt Cutts Wants To Know About It.

matt-cutts-2012 Google's head of search spam, Matt Cutts, asked last night via Twitter for webmasters and SEOs to fill out a survey on the topic of small sites and Google rankings. Matt Cutts asked "if there's a small website that you think should be doing better in Google, tell us more here. The form makes it clear that filling out this form will not impact the ranking of the site submitted. The form reads: Google would like to hear feedback about small but high-quality websites that could do better in our search results. To be clear, we're just collecting feedback at this point; for example, don't expec [...]


3 Paid Search Strategies For Maximizing Brand Equity In Retail

consumer shopping online Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. [caption id="attachment_170720" align="alignright" width="239"] Image via Shutterstock[/caption] For the most part, search represents an integrated step in the purchase cycle for consumers with selection, price-transparency and convenience as differentiating factors compared to traditional brick-and-mortar retail. Unfortunately, these factors result in a constant struggl [...]


Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far

east13_spotlight Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And by the way, the new program was mandatory - all advertisers would be forced to change over to Enhanced Campaigns sometime during the summer, whether they wanted to or not. The response among advertisers was all over the map. Some welcomed the streamlined functionality, improved extensions and targeting capabilities, and the ability to more eas [...]


SearchCap: The Day In Search, August 28, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets 5,000 Reconsideration Requests Per Week Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google Webmaster Tools. In January 2013, Google said it had taken manual action on 400,000 different websites and averaged about 5,000 reconsideration reports each week. As you can imagine, that is a […] Google Keyword Tool Is Officially Dead, Keywor [...]


Google Gets 5,000 Reconsideration Requests Per Week

google-webmaster-tools-video-1330350240 Google's head of search spam Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google Webmaster Tools. In January 2013, Google said it had taken manual action on 400,000 different websites and averaged about 5,000 reconsideration reports each week. As you can imagine, that is a lot of reports for Googlers to review, and Google has told us they review each and every reconsideration request and respond to almost every one. I suspect this is why Google launched the manual actions viewer recently. Now, the only way to s [...]


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