In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 90% took action as a result (called the business, walked into a store, redeemed a coupon, etc). Also, 96% have researched a product or service on their phone.
At around that same time, Myles Anderson discussed key findings from BrightLocal's Local Consumer Review Survey -- one of which was that 85% of consumers use the Internet to find local businesses.
It's more important than ever for lo [...]
Related Topics: Channel: Local | Local Search Column