Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome

google-keyword-tool-dead-featured Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google's new Keyword Planner, which as of yesterday officially replaces the Keyword Tool.  Looking at tweets over the past 7 days, "Keyword Tool" yields a sentiment score of 59 on Topsy.com compared to just 45 for "Keyword Planner." https://twitter.com/inkovic/status/372183942637424640 Unlike the Keyword Tool, used by SEOs and PPC managers alike, users must login to an AdWords account to access the Planner. That's just one of the grumbles heard around the Internet about the Keyword [...]


Issue-Oriented Marketing: Maintaining Momentum During Congressional Recess

taxes_spending Many corporations and non-profit organizations use political and issue-oriented marketing to sway citizens' votes on topics ranging from Internet sales taxes to food stamps. Some even work simply to get people to the polls. A familiar non-partisan example is Rock the Vote's campaign, which has driven millions of young voters to the polls since 1992. [caption id="attachment_170292" align="alignright" width="299"] Image via shutterstock[/caption] Issue-oriented marketing resembles lobbying by swaying members of Congress to vote for or against specific bills or other pieces of legislation. [...]


Google Recognizes 50th Anniversary Of Martin Luther King’s “I Have A Dream” Speech

MLK Today's Google logo is a tribute to Martin Luther King Jr.'s historic "I Have a Dream Speech" that was given on August 28, 1963 to a crowd of 250,000 from the steps of the Lincoln Memorial. King's speech was a call for racial justice and harmony, and became a defining moment in America's civil rights movement. In his recent Time Magazine cover article, author and historian Jon Meacham writes, "With a single phrase, Martin Luther King Jr. joined Jefferson and Lincoln in the ranks of men who've shaped modern America." The logo includes the script of the speech as the backdrop for the Googl [...]


SearchCap: The Day In Search, August 27, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attribution capabilities Google has planned for the next few months. With cross-account conversion tracking, you can create one snippet [...]


SPONSOR MESSAGE: Enterprise Social Media Management Software 2013

Enterprise Social Media Mgmt Solutions 2013 As social media becomes integrated into your marketing, managing it becomes a greater challenge. Companies are finding social media management software to be the solution. All-new for 2013, our report examines the available social media management tools. We interviewed industry leaders and marketing professionals, to bring you up-to-date information about what to look for and how to choose the best solution. Included are profiles, analysis, comparisons and pricing of the 15 leading social media management software vendors. Download Now » [...]


Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels

Social Media Conversion To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attribution capabilities Google has planned for the next few months. With cross-account conversion tracking, you can create one snippet of code to use across all of your accounts and ensure a conversion is counted just once across accounts. The idea is to help eliminate duplicate conversion counts and allow for cross-account attribution so, for example [...]


Chrome Getting Closer To Releasing New Tab Page

google-chrome-logo It looks like Chrome's New Tab Page (NTP) may be available to everyone soon. While an experimental version was launched last December to a small selection of users, Chrome announced yesterday that they are continuing to test the new feature, and extending the number of beta users. In their continued quest to speed up search and reduce the average time from query to answer, Chrome also reminded developers that the experimental feature includes open APIs, making it possible for a user to add a search box to their default search provider or customize the new tab page. [...]


Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin]

google-shopping-featured Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression share, when compared to text ads, has slowed some since its holiday season peak in December 2012. Marin points out that the dip seen in June and July 2013 could be seasonal, but that the transition to enhanced campaigns as well as the new product feed specifications that went into effect in the US on July 15 may have contributed to the drop [...]


Global Issues Shift Global SEO & SEM Budgets Even Faster To Asia

Global Budget Allocations Q1 v Q2. Source:Webcertain data It's always interesting to contemplate how global events affect us, even in our own back yards -- and turbulent times have definitely impacted online marketing budgets. An analysis of several hundred clients with online marketing initiatives spanning over 100 regions around the world clearly shows that shifts in budget allocation reflect the stories we see on our TV screens each evening. The big winner here? Asia. The data below look at the shift in budget allocations among regions between Q1 and Q2 in 2013. These figures are for US and UK businesses which are investing in the global SEO [...]


9 Things We Should Never Stop Doing in Link Building

link-building-tactics1 A couple of months ago, I went on a little rant. (It happens sometimes; I'm looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices. But commenters were also quick to point out that there is a lot of focus these days on what not to do. "We know (or should know) what not to do, but when left with only those options, you're peppered with client requests to bulk up link building efforts." He's so right. It seems as though for every 15 articles there are about what not to do in lin [...]


Live @ SMX East: What Are The Most Important Search Ranking Factors?

east13_spotlight Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even destroy hard-won search result placement. Other changes are minor, but if your site happens to be subject to the "new rules" you need to reconsider how you do SEO - and change things quickly to survive. And while Google can help you keep abreast of changes, especially via their insightful Google Webmaster Help videos, they aren't forthcoming about everything. Sometimes it takes third party testing [...]


Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites

Google logo Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google's share of incoming search traffic is much higher. That's certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly's content optimization platform. Parse.ly just issued its first Authority Report, a study that looks at the aggregated traffic to its hundreds of clients. The study covers July 2013 and measures more than five billion page views generated by 160 million unique visitors. It's no surprise that Go [...]


SearchCap: The Day In Search, August 26, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen years worth of online brand equity, HomeAdvisor.com’s CEO Chris Terrill and CTO Brandon Ridenour unders [...]


How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com

http-url-web-featured Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen years worth of online brand equity, HomeAdvisor.com's CEO Chris Terrill and CTO Brandon Ridenour understood switching the site's URL would be a major undertaking, but necessary to establish the best foundation for building a stronger online brand presence. "We needed to narrow our brand's focus," said Terrill, "We know it's the strongest bra [...]


AdWords Test Accounts No Longer Require Application Requests

google-adwords-square-logo Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. Starting today, instead of having to complete a web form application for account approval, developers can now create an MCC (my client center) test account from the web UI. All client accounts set up within the MCC will be test accounts. This is the URL to set up a test MCC account: https://adwords.google.com/um/StartNewMccAccount?testAccount=true. Notice  "?testAccount=true" in the URL [...]


Apple Siri On Google Glass: “That Glass Is Half Empty”

ok-glass-on-apple-siri2 The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, "okay glass," Apple Siri will respond in a witty way. Above are some of the responses in an animated GIF, but here they are in text format. "Stop trying to strap me to your forehead. It won't work." "I think that Glass is half empty." "I'm not Glass. And I'm just fine with that." "Glass? I think you've got the wrong assistant." "Very funny, (name). I mean, not funny 'ha-ha,' but funny." "Just so you k [...]


Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape

smx_socialmediamktg Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advantage of this growing opportunity? Vine registered users have tripled since June, boosting its spot as a competitive social media channel. Attend SMX Social Media Marketing and you’ll get the insight to navigate the rapidly changing social media landscape. Learn where and how you should be spending your time and budget to maximize paid, earned and owned opportunities on Twitter, Facebook [...]


Crush The Competition With Hyper Local Listing Management!

holiday-inn-listing In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 90% took action as a result (called the business, walked into a store, redeemed a coupon, etc). Also, 96% have researched a product or service on their phone. At around that same time, Myles Anderson discussed key findings from BrightLocal's Local Consumer Review Survey -- one of which was that 85% of consumers use the Internet to find local businesses. It's more important than ever for lo [...]


The CPA Trap & How To Avoid It

target roi I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says "Get $1,000 free. Apply now!" Next, I create a landing page with a picture of a beautiful woman holding a pile of crisp bills and a simple, one-field form with the call to action "Enter Your Email Address to Get $1,000 now!" [caption id="attachment_169591" align="alignright" width="300"] ROI is a better ultimate target than CPA alone.[/caption] The pixel on the "thank you" page should register at least a 40% conversion rate and (depen [...]


Privacy Groups Want Judge To Reject Google’s $8.5 Million Settlement Over Search Privacy Lawsuit

google-legal-240px Last month, Google agreed to pay $8.5 million into a settlement fund over a class-action lawsuit by two searchers who accused the company of transmitting their personal information to third parties without their consent or knowledge that the information was being shared. The final court approval of the proposed settlement was scheduled for today, but five US privacy groups have asked the court to reject the preliminary settlement agreement. Electronic Privacy Information Center, Center for Digital Democracy, Consumer Watchdog, Patient Privacy and Privacy Rights Clearinghouse wrote a joint l [...]


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