SearchCap: The Day In Search, August 23, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. With this announcement, Bing is unveiling a new feature for merchants to augment their product listings called Rich Captions. With Rich Captions, merchants will be able to include [...]


Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads

bing-shopping-featured Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways for merchants to have product listings. Shopping Results Integrated Here's an example of how the new integrated experience will look, where shopping results appear above and to the side of the regular listings: Product Ads: Paying To Be Included Product Ads, which are in closed beta through the holidays, will be incorporated into Bing's [...]


Travelocity-Expedia Deal Gives Travel Search Its Yahoo-Bing Moment

travelocity-expedia-logos Travelocity, one of the web's longstanding travel search engines and online travel agencies, is getting out of the travel search business. The company announced a "strategic marketing agreement" yesterday with longtime competitor Expedia, which calls for Expedia to begin powering the technology used on Travelocity.com. As the Wall Street Journal reports, that will include powering hotel and airfare searches, booking trips, and even customer service. It may remind you of the 2009 agreement when Yahoo essentially got out of the search business and turned its search results over to Bing. [...]


Bing: Here’s 7 Ways Our Image Search Is Better Than Google

bing-images-photos-featured Microsoft's Meenaz Merchant, Senior Program Manager at Bing, posted a behind the scenes look at why Bing is a better image search engine than Google. Here are the seven examples on scenarios on why Bing is better than Google with image search, as described on the Bing blog. (1) Entity Understanding - Bing says while they understand if a search is about a person, place or thing and then show images based on that understanding. Google does not. "Bing is able to understand the primary intent of the search and find relevant images," said Bing. Then they added why Google doesn't work to well, [...]


Search In Pics: Google Analytics Hippo, Google Shop & New Belgium Brewery

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. New Belgium Brewing Android Sign: Source: Google+ Android Backpacks: Source: Google+ The Google Analytics Hippo: Source: Google+ Google Mantiqueira Shop: Source: Google+ [...]


Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk

bing-startrek In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded "I hear Google pr Bing helps with that problem" after @Andypops1 tweeted on Shatner's feed, "I still have no idea what spumoni is." Assuming the "pr" in Shatner's tweet was a typo, it appears Shatner is recommending Google or Bing to find answers online. While it would have been a stronger recommendation without the Google reference, it's worth noting that the man who overcame [...]


Report: Google’s Not Provided Reached 49% & Much Higher In Technology Industry

Not Provided BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google's secure search. 49% was the average, in fact, it is higher for the technology industry. BrightEdge said that "56% of traffic to computer, electronics, software and technology sites is coming from Google secure search." On the low end, such as in the entertainment and consumer services sites, the percentage of secure searches is 46%. Guess what, it is even worse for search sites. For my sear [...]


Penalized & Sad: When To Abandon The Sinking SEO Ship

Penalized and Sad Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I've seen more ships go down than I care to count. Websites that have delved too deeply into black hat SEO and spam tactics of the past have paid a heavy fine -- for many, the ultimate price. So, how do you know when it's time to abandon the sinking ship? Well, let me walk you through it the same way I do on calls. But please, bear in mind that this is only my professi [...]


Google Expands Their Web Definitions

google-define Google announced on Google+ that they have overhauled the Web definitions interface and results, adding a lot more meat and details to your definitions queries. The new options include an expandable box that contains additional synonyms, ways to use the word in sentences, the origins of the word, translation, the use of the word over time and much more. Also, when translate the word within, future definition searches will consistently provide a translation to that same language Here is a screen shot of it in action: Google said on Google+: You may be familiar with using Google to [...]


Apple “Embarks” On Another Mapping Acquisition

Embark Last month Apple bought Locationary and Hop Stop. The point of the first was to improve the overall quality of local data for Apple Maps and the second was for mass transit information. Apparently, according to former WSJ reporter Jessica Lessin, Apple has made another buy for transit purposes. The company has acquired app developer Embark. The company offers free public transit apps for 10 US cities -- though its ambitions are global. Interestingly BMW was one of its investors. Key features of Embark apps are: Step-by-step trip planning Offline functionality Notifications (e.g. [...]


SearchCap: The Day In Search, August 22, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now, including information to alert you to your car rentals, concert tickets and a way to set reminders related to TV shows, book releases and more, when you are searching. Car Rentals Google posted the news to its Android page on Google+, since these are […] Google Launches AdWords Paid & Organ [...]


Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More

google voice search More cards have come to Google's predictive search service, Google Now, including information to alert you to your car rentals, concert tickets and a way to set reminders related to TV shows, book releases and more, when you are searching. Car Rentals Google posted the news to its Android page on Google+, since these are only updates for the Android version of Google Now. Google explained that car rental reservations will now show up, similar to this example: Concert Tickets If you have a concert ticket in your Gmail, Google Now will detect that and display it if you are near the venue [...]


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Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side

google-adwords-featured1 Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint. In the screenshot below, you'll see query performance when an ad was shown, when an organic listing displayed and when both ad and organic results were shown. You can see the click and impression data side-by-side, making it significantly easier to analyze how organic and paid impact one another. You'll need an AdWords account, of course, to use the report, but [...]


Majority Of Mobile Ad Spend To Go To Search — Forecast

Google Enhanced Campaigns In an updated digital and mobile advertising forecast, eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly, it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5 billion by the end of the forecast period. Here's the full breakdown by ad format: Mobile ad spending in the US was reported by the IAB to be $3.4 billion in 2012. It's possible that the number will reach $8.5 billion this year, as the eMarketer forecast indicates; however, that figure ma [...]


Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers

baidu china search international China's dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven't made it worth the hassle -- for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any level of success. To further open up the Chinese search market to US companies, China Search International, a Baidu reseller that helps foreign companies advertise on the search engine, has set up shop in the US. China Search International (CSI) has offices in S [...]


SMX East Rates Increase Saturday – Register Now!

Search Marketing Expo Early Bird rates for Search Engine Land's SMX East end this Saturday, August 24th. Register now and save! Join us October 1-3 in NYC for: Timely programing: over 80% of sessions are new, with the latest tips on Penguin-proof link building, mastering Google Enhanced Campaigns and more. Check out the agenda. Insight and real-world-proven tactics for SEO, paid search, local/mobile search, social media marketing and semantic SEO from 100+ subject-matter experts. See who’s speaking. Keynote Richard Alfonsi will provide tips to take advantage of the conversations happening real [...]


Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search

Google-page-speed-service In a recent video answer, Google's head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search. But Matt Cutts did say that Google knows mobile users expect faster loading pages, and Google will continue to look into that. If it makes sense for them to tweak their algorithms just for mobile search, Google reserves the right to do so. Here is the video: I would not [...]


Google Logo Honors Claude Debussy On The Occasion Of His 151st Birthday

Claude Debussy Today's Google logo is a melodic and artful animated illustration to honor French composer Claude Debussy on the occasion of his 151st birthday. Set to the tune of Debussy's popular Clair de Lune, the logo depicts a riverside scene on a moonlit night as silhouettes of cars, bicycles, steamboats, and row boats pass by. Born August 22, 1862, Debussy's piano talents earned him a spot in the Paris Conservatory at the age of eleven. By 22, he was attending the Académie des Beaux-Arts in Rome on scholarship after winning the 1884 Prix de Rome with his composition L'enfant Prodigue. During his ti [...]


Online Marketers: Make Sure You Surface The Right Content To Your Audience

Conductor-SEL-Keyword-Content-Relevancy When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content -- any content, so long as it links back to my website -- appear in front of the user. Put another way, the thinking for many has long been that the singularly-focused goal is to appear as high as possible in the search listings, no matter the relationship between the content surfaced and the actual user query. A Shifting Landscape Toward Content Relevancy Many marketers have come to realize that it may no longer be enough to drop searchers onto any old page on their website. O [...]


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