SearchCap: The Day In Search, September 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, “Today, Graph Search will include posts and status updates.” With this, you “will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.” I personally tried this, and it is not […] Google’s Matt Cutts [...]


Facebook Now Lets You Search Your Posts & Status Updates In Graph Search

facebook-graph-search-featured Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, "Today, Graph Search will include posts and status updates." With this, you "will be able to search for status updates, photo captions, check-ins and comments to find things shared with you." I personally tried this, and it is not active for me yet: But when it does become available, you can search for topics like [Posts about Dancing with the Stars by my friends] and you'd see this: Other search commands that let you search Facebook posts and status updates include: [...]


Google’s Matt Cutts: NoFollow Attributes On Internal Links Don’t Hurt But Generally Don’t Do It

google-matt-cutts-sitedown In a video, Google's head of search spam Matt Cutts published today an answer to the question, "Should I use rel="nofollow" on internal links to a login page?" Matt Cutts basically said you shouldn't, but said it won't hurt you if you did. Matt said, "It doesn't hurt if you want to put a nofollow pointing to a login page or to a page that you think is really useless." But Matt said, "in general" it also doesn't hurt to not add a nofollow, and in general, you should let Googlebot crawl and explore your site. In most cases, using a noindex may be better than using a nofollow on the link at [...]


The Local Marketer’s Guide To Apple Maps for iOS7

No Results Found Apple Maps [caption id="attachment_173073" align="alignright" width="300"] Photo courtesy of the Robert Mapplethorpe Shotland Estate[/caption] While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks-type press a year ago. Well, I like to say that even if you think Apple Maps suck, you know what doesn't suck? The fact that iOS is well on its way to one billion installations. [...]


Japan Tells Webmasters Not To Use Google Maps Over Disputed Territory

google-japan-featured Fox News reports Japan has instructed their government authorities and state-run universities to not use Google Maps on their websites because of a conflict over disputed territories. The territory is Takeshima in Japan and Dokdo in South Korea. Apple Maps had a similar issue back in November of last year. The territory is based in South Korean-controlled islets in the Sea of Japan (East Sea). The government is asking webmasters to use mapping services by Geospatial Information Authority of Japan as opposed to Google Maps. Related Entries Google's Schmidt: "What Apple Has Learn [...]


Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm

google-hummingbird4-featured On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land's Danny Sullivan explained in his FAQ: All About the New Google "Hummingbird" Algorithm: Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account, rather than particular words. The goal is that pages match [...]


You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

search-click-top-news To mark Google's 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001. Of course, with the rise of social media sites, the need to monitor online reputations, and the number of careers that are directly linked to a person's online presence, vanity isn't the only catalyst prompting people to type their name [...]


See The SMX Social Media Marketing Agenda & Keynote – Two Weeks Left To Save $300 On All Access Passes

smx-social-vegas-featured Proven tactics for getting the most from your paid, earned and owned social media programs. That’s what you’ll get by attending SMX Social Media Marketing, November 20-21 in Las Vegas. The agenda features sessions on social media advertising, content marketing, analytics, and conversions, including: Facebook & Advanced News Feed Optimization Social For The Sale & ROI Blogging & Content: Social Success Starts Here Measuring Up With Social Analytics Advanced Earn/Owned Twitter Tactics To Engage Your Target Audience Slam Dunk Social Tactics from the Boston Celtic [...]


Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices

Google logo Google has just rolled out their new "more unified design" of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer "cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for." Here are pictures from how the interface looks on an iPhone and iPad: We've seen Google testing this interface earlier this month and now it is finally live. For more on the Knowledge Graph and other changes announced last week, se [...]


SearchCap: The Day In Search, September 27, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically for small and mid-sized businesses and their agencies, sees this problem up close every day. In response, the company […] Live [...]


WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically for small and mid-sized businesses and their agencies, sees this problem up close every day. In response, the company launched Landing Pages & Leads as part of the platform's PPC Advisor software. Advertisers and agencies using WordStream now have access to a simple tool to build custom landing pages. Users can select the color scheme, a [...]


Live @ SMX East: The Coming “Entity Search” Revolution

east13_spotlight Yesterday, at Google's 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it's a change no serious search marketer can afford to ignore or overlook. What is Hummingbird? In short, it's Google's new approach to move beyond keywords and understand "entities," or what real-world things actually are or do, rather than relying on the inexact and often ambiguous words that describe them. Hummingbird should better focus on the meaning behind words. The [...]


“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Not Provided Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the "referrer" system. While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data - regardless if a user is signed in or not - left many SEO insiders surprised it happened so suddenly. To take a pulse of the industry, we've published reactions to the "100% not provide [...]


Local Voice Search Wars And The Opportunity For Businesses

siri-google-voice Since the official inception of mobile voice search with Apple's launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri's initial inadequacies and obvious voice recognition challenges, savvy multitasking mobile consumers are finally adopting the technology to find the best nearby restaurant, an urgent care center or a plumber in a pinch. Why? It's fairly intuitive, really. Many folks search on the go and can speak faster than they can type and need both hands free in this 24/7 world. As voice search becomes mor [...]


SEO Talent In High Demand — How To Hire An SEO

We're Hiring Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so rare is because the SEO world moves at a fast pace, presenting unique challenges for its practitioners. Search data is now being encrypted, for example, so keyword data is no longer available for organic clicks. This encryption was done quietly and without fanfare. Only SEOs with a deep technical un [...]


Bing(ing) It On At A Seattle Seahawks Football Game [Photos]

bing-seahawks-2 I'm not sure why I was surprised to see a small army of uniformed Bing reps standing around a big booth before the Seattle Seahawks game this past Sunday at CenturyLink Field in Seattle. After all, Bing has been sponsoring the Seahawks for a few years now. The players wear Bing logos on their practice uniforms. Bing signs are visible in the stadium. There's a Bing logo on the microphone when players and coaches do their pre-scheduled media interviews. In other words, Bing has a pretty deep relationship going on with the hometown NFL team. My son and I were walking through "Touchdown City [...]


Google Celebrates 15th Birthday With #GoogleBirthday Piñata Logo & Game

balloons-featured The world's most popular search engine turns 15 years old today. Started in 1998 by Stanford PhD students Larry Page and Sergey Brin, Google has grown to be the leader in search, owning more than 70 percent of the worldwide desktop search market share. To celebrate its 15th birthday, today's Google logo is an interactive piñata game. By clicking the arrow on the birthday cake in the middle of the logo, users are instructed to hit their space bar to start the game. With 10 swipes at a star-shaped piñata, players collect points based on the number of candies they can make drop while a music [...]


FAQ: All About The New Google “Hummingbird” Algorithm

google-hummingbird2-featured Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's called "Hummingbird" and below, what we know about it so far. What's a "search algorithm?" That's a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers. What's "Hummingbird?" It's the name of the new search algorithm that Google is using, one that Google says should return better results. [...]


SearchCap: The Day In Search, September 26, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & FiltersGoogle’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google’s Inside Search blog. Knowledge […] Google Reveals &# [...]


Google’s Knowledge Graph Gets Smarter With Comparisons & Filters

google-knowledge-graph-featured Google's Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google's Inside Search blog. Knowledge Graph Comparisons Google spoke today about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side. On both the desktop and mobile devices, you can do searches [...]


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