Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event

google logo - basic 570x270 At a special event in the garage where Google was born, the company announced a new "Hummingbird" search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7. Below is our live blog with the news. Google's also posted more information here. Here are also our two formal posts with news from the event: Fast FAQ: All About The New Google “Hummingbird” Algorithm Google’s Knowledge Gr [...]


Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

click-share-top-position It certainly isn't the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. Search agency Resolution Media and Kenshoo, a marketing technology company, analyzed a year's worth of US paid and organic campaign data from Imaging and Printing Group (IPG) of Hewlett Packard (HP). The data set included only clicks and visits in instances where both a paid listing and a [...]


Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available

smxeast-2013-featured Time is running out! Search Engine Land's - SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you're an experienced search engine marketer or just startin [...]


Google: SEO Problems, Solutions & Wishlists

google-search-quality-guidelines When I was a little boy, my parents had an effective way of making me behave. They'd warned me that if I was rude, disobedient or messy, the bogeyman would come and get me. I never saw a bogeyman or even knew what one looked like -- but my imagination ran wild over this terrifying phantom that held my fate in its cruel hands and would ruthlessly punish me if I deviated from the straight and narrow path! Well, replace "parents" with "Google" and '"bogeyman" with "Panda" or "Penguin" (or any other fanciful fauna Google-watchers come up with in the future), and you have our SEO universe in a n [...]


4 Paid Search Strategies To Advertise Your Entire Product Catalog

Clothes Shop Production
Image via Shutterstock Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a highly competitive, yet profitable landscape. As retailers continue to invest more in paid search, consumers continue to expect a richer and more engaging shopping experience. In order to capitalize on this growing revenue opportunity, retail advertisers must be equipped to advertise their entire product inventory. [caption id="attachment_172 [...]


Google’s Android App Updated With Google Now Improvements

Google mobile app logo Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-related Google Now cards, which previously were updated every 15 minutes. Google says the public transit card has been improved (no details how), and there are also new "Smart TV" cards that will show news and music currently on TV. Here's a look at the full list of updates: - Related website for current location - Real-time sports and flight [...]


Apple Maps Sends Two Users Driving Across An Airport Runway

apple-maps-featured Despite some observers saying that Apple Maps on iOS 7 is better than Google Maps, that's definitely not the case for anyone trying to drive to the Fairbanks (Alaska) airport recently. As the Alaska Dispatch newspaper reported on Tuesday, Apple Maps has sent out-of-towners driving dangerously across an airport runway at least two times in the past three weeks. The turn-by-turn directions were specific, using the access route that general aviation pilots use to the East Ramp, which is on the other side of the runway from the main airport terminal. The map directions concluded by tell [...]


For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

google in 1998 - Google Search Google turns 15 this week -- celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for "google in 1998," and you'll see how Google used to look back then, in the year of its birth. The head of Google's web spam team, Matt Cutts, shared the news on Twitter. Here's how it looks: Kind of nostalgic seeing the old look -- and some of the names of other search engines of the period, which Google used to link to at the bottom of its results. [...]


Surprise: Yahoo Maps Gets A Facelift, New Features

Screen Shot 2013-09-25 at 2.23.13 PM Shortly after she became Yahoo CEO, Marissa Mayer declared (disappointingly) that she wasn't going to invest in Local. It turns out that what she meant was she wasn't going to go head-to-head with Google in Maps. Her predecessor Carol Bartz had outsourced maps (to Nokia), and she wasn't prepared to make a bunch of new investments in mapping infrastructure. Today, Yahoo made something of a surprise announcement that it had refreshed Yahoo Maps and added a few new features. Those include: Pedestrian and public transit routing New and improved aerial images, real-time traffic and [...]


SearchCap: The Day In Search, September 25, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search. Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results. Google’s Zaheed Sabur announced the new feature this morning on Google+, […] Google’s Matt Cutts: Google Does Not Penal [...]


Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page

Google logo The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search. Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results. Google's Zaheed Sabur announced the new feature this morning on Google+, saying that it's available initially for English language searches on both Google.com and Google.ca. The only posts that will show up on Google searches are those that were shared publicly, or shared with you (if you're a Google+ user). Clicking on one of the Goo [...]


Google’s Matt Cutts: Google Does Not Penalize For Broken HTML

matt-cutts-2012 In a video published today by Google's head of search spam, Matt Cutts - Google confirmed that they do not penalize sites that have broken or invalid HTML. Matt Cutts said, "so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages like that." Cutts went on to explain that if they did use the validity of HTML as a ranking signal, it would currently hurt search quality. Why? Because there are too many web pages that have invalid HTML and thus good content would not rank as well if this was a signal. Matt Cutts did add that Google reserv [...]


Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads

google-adwords-square-logo The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns - and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers that want to get optimized display ads up quickly and painlessly. The company introduced two new tools at IAM MIXX: Ready Image Ads and Ready Ad Gallery to make it as easy as entering a URL to create IAB standard, HTML5 compatible ads on the fly. All you have to do is add a URL and display ads are automati [...]


White Papers: Key To B2B Enterprise SEO Power

B-to-B Content Creation Process

Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company’s thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule – and the marketer, admittedly, is trying to get others to “squeeze in” content, essentially “off the books”. With no reward, why should anyone help with the difficult, thankless work of writing articles? The trick is for the marketer to take advantage of three key tactics…


Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”

BT_wavelogo_purple_huge Yesterday we reported that after over two years of being missing, BitTorrent is back in Google's auto completion results. That means, when you start typing the letters [bit] into Google's search box, Google will offer an instant search suggestion of the term BitTorrent. Before yesterday, for over two years, Google did not show BitTorrent as a search suggestion. We asked Google why the change of heart? Google told us it was not removed originally for policy issues but didn't offer us a reason on why the search suggestion was removed. Instead, Google told us, "we're always updating Sear [...]


SearchCap: The Day In Search, September 24, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Two Years Later, BitTorrent Now In Google’s Auto CompletionsOver two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing [bit...] into the Google search box, Google now shows BitTorrent as a search suggestion within Google Instant search. Here is a screen shot of the search auto-completion within Google: Over the years, Google […] Study: 61 Percent Of [...]


Two Years Later, BitTorrent Back In Google’s Auto Completions After Piracy Removal

BT_wavelogo_purple_huge Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing [bit...] into the Google search box, Google now shows BitTorrent as a search suggestion within Google Instant search. Here is a screen shot of the search auto-completion within Google: Over the years, Google has censored various piracy related search queries from their auto-completion. I am not sure why Google is now allowing BitTorrent to show up, while searches for The Pirate Bay, [RapidShare] and [isoHunt] still do not return auto-compl [...]


Study: 61 Percent Of Mobile Callers Ready To Convert

mobile-local-search-featured As a marketer if you're not making it easy for mobile users to call you, you're losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that "click to call is most important in the purchase phase of the shopping process." And 70 percent of respondents said they had used the "call button" in Google search results. Mobile search ads or business listings that lack phone numbers (or click to call buttons) will see busines [...]


Google Expands AdWords Conversion Window Settings

google-adwords-square-logo In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycles typically take longer than 30 days after an ad click or for those advertisers focused on luring repeat buyers back to the site and want to track performance on that metric. Advertisers with shorter sales cycles that don't want lagging conversions to cloud their attribution data, can opt to shorten the window. Some may wish for an even sho [...]


Google May Have Penalized Another Major Link Network: Ghost Rank 2.0

google-bomb-fuse-featured Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google's head of search spam, tweeted "Thinking of ghost-related puns for a spam network. "They try to look super natural, but using them will dampen your spirits." Then I noticed a nice number of webmasters complaining about a weekend Google update. From there, I received an anonymous tip from an SEO I trust in the industry that told me at least two link networks were significantly targe [...]


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