Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box

stl-cardinals-logo A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google's Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals' Wikipedia page has been home to a great deal of abuse during the past few days (they're currently playing in the World Series against the Boston Red Sox) and now can only be edited by Wikipedia administrators. What I find most interesting is that the slur was live on Wikipedia for a very short amount of time, yet Google's crawler captured [...]


Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In

bing-ads-new-240px Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing when trying to postpone the new process. Today, to mitigate customer angst and make the process as seamless as possible, the Bing Ads team posted an updated FAQ and announced a change to the 2-step verification requirements on the Bing Ads community blog. The first point made clear in the post is that the new sign-on process is not required for existing users before the end of the year. Upon sign- [...]


Yelp Q3 2013 Revenue Up 68% At $61.2 Million For The Quarter

Yelp logo Yelp released its Q3 2013 earnings report today, posting a 68 percent growth in revenue from the third quarter of 2012, with net revenue at $61.2 million for the quarter ending on September 30, 2013. Cumulative reviews on Yelp have increased 42 percent year over year, climbing to 47.3 million. Average monthly unique visitors grew 41 percent year over year to 117 million. The number of business accounts on Yelp has grown to 57,200, representing 61 percent year over year growth. "We saw another quarter of strong momentum thanks to high-quality, authentic content contributed by Yelpers arou [...]


SearchCap: The Day In Search, October 29, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Hummingbird Just Kill Your Local SEO?Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. :) That said, Google’s Hummingbird algorithm, along with all of the other awesome updates Google has made over the […] Using Analytics To Enhance Your Link Building StrategyL [...]


SPONSOR MESSAGE: Webcast – Customer Experience Setbacks That Squeeze Profits

Digital Marketing Depot Webcast: October 31st 1:00EDT/10:PDT - Solving customer experience conversion setbacks is vital to increasing your profits. Learn how to uncover website usability flaws, create effective resolutions, and re-engage your customers. Speakers include: Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land and John Dawes, Vice President, Product and Strategy, TeaLeaf Technology. Register Now » [...]


Did Hummingbird Just Kill Your Local SEO?

google-hummingbird-featured Let's cut to the chase: no, it didn't (see Betteridge's Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. :) That said, Google's Hummingbird algorithm, along with all of the other awesome updates Google has made over the past year, has forced me to reevaluate how I approach a local SEO campaign. First, some background on Hummingbird: Google wants to do better at matching queries to results, particularly as voice search becomes more popular and people start asking their phones complex [...]


Using Analytics To Enhance Your Link Building Strategy

Reinvigorate analytics screenshot Like everyone else, I'm not psyched that Google took away my organic keyword data. It's pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there's a lot of great information in there that can help drive better marketing decisions. That same data can also enhance any link building strategy. You just have to look in the right places. Referral Traffic Referral traffic is obviously important in understanding how your current link building campaigns are working, but it can also be used to identify new link opportunities. After [...]


SearchCap: The Day In Search, October 28, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU Three years into its investigation of Google over antitrust issues, the European Union took another step closer toward a likely settlement, asking Google rivals and other third-parties to review a settlement proposal. The news comes via several news reports today. The European Union’s Competition agency posted nothing on its web site, though the move follows […] [...]


Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU

google-eu-featured Three years into its investigation of Google over antitrust issues relating to search, the European Union took another step closer toward a likely resolution, asking Google rivals and other third-parties to review a settlement proposal. Notably, the general public wasn't invited to participate. The news comes via several reports today. The European Union's Competition agency posted nothing on its website, though the move follows on what it promised to do earlier this month. The Wall Street Journal and Reuters say that 125 companies have been asked to comment on the latest proposal, in [...]


Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings

google-pages-flag In a new video released today by Google's head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings. Matt Cutts said, "I wouldn't assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That's not the case." He goes on to explain that the more pages you have, the more chances you have to rank for different keywords. Plus, the more pages you have, the more likely you have more overall links and PageRank, which do directly impact your rankings. But the number of [...]


Google Changes AdWords Campaign ‘Limited By Budget’ Estimator

google-adwords-square-logo Google has rolled out a new campaign daily budget estimator for campaigns with the "limited by budget" alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. https://twitter.com/SergeyRusak/status/394863835225415680 The updated budget estimator provides estimated weekly clicks and impressions and cost per week for each proposed budget setting. The graph no longer displays a historical picture of the additional clicks or impressions your campaign would have received by day over the past week if your budget had been set higher. For example, you used to be [...]


Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year

google logo - basic 570x270 A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of locations serving its search infrastructure from less than 200 to more than 1,400, as well as growing the number of ISPs it uses from a little over 100 to more than 850. From the study: Most of this expansion reflects Google utilizing client networks (such as Time Warner Cable, for example) that it al [...]


Get Proven Tactics From A Full House Of Experts – SMX Social Media Marketing Rates Increase Friday

smx-social-vegas-featured Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than 40 of the world’s most knowledgeable social media specialists – from both brands and agencies – will present. They were selected based on ability AND willingness to share what makes them successful…and what they’ve learned along the way. See who’s speaking. We’ll cover i [...]


Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them

Search Modifiers Google is working hard to improve search, and it's doing such a great job that the general public doesn't seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to overlook how much goes into making a useful (intuitive) search. Especially when you factor in how little the average person understands Google, or how Google search actually works. Yet despite Google’s improvement, or perhaps because of it, people seem to be losing their ability to perform advanced s [...]


Edith Head Gets Her Own Google Logo Celebrating Her Career As One Of Hollywood’s Most Famous Designers

Edith Head Today's Google logo celebrates the triumphant career of Hollywood costume designer Edith Head on the occasion of her 116th birthday. Born Edith Posener in San Bernardino, California, Head would catch her first big break as a Paramount Pictures costume sketch artist in 1924 after working as an art teacher at Bishop's School in La Jolla. The logo places Edith Head front and center of her more famous costume creations, starting with a dress worn by Elizabeth Taylor in the film A Place in the Sun. The second dress in the logo is the iconic red velvet dress trimmed in white fur worn by Rosemary [...]


Halloween Webcast: Vanishing Customers? Usability Analysis Can Help

Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Elisabeth Osmeloski, Search Engine Land's Director of Audience Development; Ginny Marvin of Marketing Land, and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why customers are leaving your website - and how to get them back. Creating a positive customer experience isn't just a nice-to-have, it's a revenue-generator. If your customers struggle on your website, they'll take their business elsewhere. The webcast will focus on usability issues and analysis - how t [...]


Is Bing A Better Buy Than Google AdWords For Small Business?

bing-ads-google-adwords-featured Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a "more efficient" buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of leads for SMBs according to the company's analysis. (See also, AdGooroo's comparison of Google AdWords vs. Yahoo-Bing ad performance in six verticals.) Pricing Engine looked at its own data from hundreds of small business accounts. It found that CTRs were marginally higher on Google but CPCs were much hig [...]


SearchCap: The Day In Search, October 25, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth in search advertising revenue. Executive vice president and CFO Ann Hood said Microsoft experienced broad based revenue growth from a geographic perspective, with better than expected results in a number of areas. “This quarter, revenue g [...]


Search In Pics: Google Skeleton, Prescription Google Glass & Google Security Bear

prescription-google-glass-1382380083 In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Skeleton: Source: Google+ Ping Pong At Google Oslo: Source: Google+ Google Play Time Square Billboard: Source: Google+ Prescription Google Glass: Source: Google+ Google Security Guard Bear: Source: Google+ [...]


How Local Businesses Should Size Up & Tackle Social Media

4 Tips to Launch Your Business into Social The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses. Before engaging in a hands-on, local-social marketing effort, it is a good idea to take a step back and look at your overall objectives. What [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide