SearchCap: The Day In Search, November 29, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Black Friday – A Cautionary Tale From An Online Retailer Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of righteous ranting about the over commercialization of holidays. My main point, however, was that I believed then, and still believe now, that we marketers have been training consumers — consumers who are already in […] Search In Pics: Google Drinking Glass, Google Partners C [...]


Black Friday – A Cautionary Tale From An Online Retailer

Trendline shows how Harry & David's 2012 Holiday season was expected to play out. Editors' note: This column has been removed because retailer Harry & David apparently threatened legal action against a former employee quoted in the article. The company apparently claimed that, despite her having been given permission to speak about these issues at a public gathering, in hindsight, the company doesn’t want them discussed. We like that former employee, so we’ve pulled it down for the moment as a courtesy to her rather than because of any demand that Harry & David made to us. [...]


Search In Pics: Google Drinking Glass, Google Partners Cake & Animated Google Bus Ads

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Drinking Glass: Source: Google+ Google Partners Cake: Source: Google+ Google Wallet Card: Source: Google+ Google Animated Bus Stand Ads: Source: Google+ [...]


Google’s Festivus Pole Goes Live In The Search Results

google-festivus-pole It is that time of the year again, if you search for [Festivus] in Google, you will see a Festivus pole show up on the left hand side rail. Here is a picture: Google adds the Festivus pole every year but it seems this year it went live a bit early. That being said, you can search for Hanukkah decorations since Hanukkah is early this year. Christmas and Kwanzaa decorations are not live yet. [...]


The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping

shopping-sale-240px This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure shoppers, have now succumbed to selling on "gray Thursday," opening their stores on Thanksgiving day itself. With good reason: sales rung up over the Thanksgiving day holiday account for as much as 5% of annual revenues for many retail [...]


A Round Up Of Today’s Thanksgiving Themed Search Engine Homepages & Logos

Google Thanksgiving logo 2013 While's Google's Thanksgiving Day logo may have the best music, it's not the only site to celebrate the holiday. Here's a quick round up of Thanksgiving themed homepages and logos from a few popular search engines: Bing's Homepage: Yahoo Thanksgiving Logo: Ask.com: Dogpile: Google's Homepage and Video of Its Thanksgiving Day Song: [youtube width="560" height="315"]http://www.youtube.com/watch?v=oGspoOoK69s#t=40[/youtube] [...]


“NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?

santa-bing-featured It's official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft's Bing for the second year to map Santa's route. But will Google be mapping Santa on a different route, as happened when it ran its own breakaway tracking service last year? There's hope of perhaps a "Miracle On 34th Street" moment that may prevent this. No One Tells Santa Where To Fly Let's be clear about one thing. Santa Claus flies wherever Santa wants to fly. NORAD doesn't control his route. Google doesn't control it. No one but Santa does. Al [...]


Thanksgiving 2013 Google Logo Wishes Everyone A Happy Holiday With Banjo Music & Dancing Animals

Google Thanksgiving logo 2013 To celebrate the holiday, today's Google homepage includes a Thanksgiving themed logo complete with a banjo-playing fox, a dancing turkey and slew of forest animals building their very own vegetarian holiday meal. Clicking the play button in the middle of the logo starts a brief interactive image of forest creatures scrambling through the woods, each carrying a portion of their Thanksgiving day feast. Banjo music plays as the animals collect pies, an ear of corn, squash and a pumpkin. Midway through, the music halts just before the fox delivers a banjo solo while the racoons, mice, turke [...]


SearchCap: The Day In Search, November 27, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked TermsAt some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It […] The [...]


Google Keyword Planner Now Shows Trademarked Terms

google-adwords-featured At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald's "I'm Lovin' It" tagline is not marked as trademarked while Staples' "The Easy Button" is marked as such. (Burger King's "Have It Your Way" also gets a TM.) Keyword Planner apparently now indicates Trademarked terms pic.twitter.com/ZIvRusweRK — Dan Shure (@dan_shure) November 27, 2013 What is marked as trademarked and what isn't appears to be somewhat inconsistent at this point. For exampl [...]


The Brave New World of SEO: Beyond Websites

changes-ahead-exit-sign We hear it regularly -- the death knell tolling for SEO. In the past several years, we've been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let's face it: the only constant in search is change. But I propose that SEO isn't dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website. Let's review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers. Mobi [...]


3 Ways AdWords Scripts Will Make Your Holidays Merrier

bing-ads-google-adwords-featured The holidays are officially upon us, and if you're reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent product managers would dare mess with the way AdWords worked, lest they face the risk of angering advertisers that had spent months getting everything ready for Cyber Monday. This is also a time to be thankful for our family and friends and spend more time than usual with the people we like and those [...]


How To Run A Successful B2B Social Media Marketing Campaign

social media Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they've favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of 13 tactics proposed from the content marketing arsenal, social media was the most popular. So the question stands: how can a B2B marketer ensure that his or her social media inbound campaigns are the most effective they can be? Here's a closer look at som [...]


Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

google logo - basic 570x270 In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google's viewability measurement solution, Active View, which received MRC accreditation earlier this year. Viewable CPM bidding is available to all campaigns running on the Google Display Network, including remarketing campaigns. To learn more, read Google Quietly Debuts Viewa [...]


SearchCap: The Day In Search, November 26, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Enables “OK Google” Hands-Free Voice Search On PCsThrough a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply need to say “OK Google,” pause briefly and speak […] Google Adds Big [...]


Google Enables “OK Google” Hands-Free Voice Search On PCs

google-voice-search-featured Through a Chrome browser extension users can now invoke the hotword (or hot phrase) "OK Google" to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply need to say "OK Google," pause briefly and speak a query. This brings the functionality of Google Glass voice search and hands-free search on smartphones to the PC. Hotword voice search can only be initiated from the Google.com homepage or a Google SERP, when the search bar with a microphone is visible.  [...]


SPONSOR MESSAGE: 3 Ways to Turn Cart Abandoners Into High-Value Purchasers

New White Paper - The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why cart abandonment is important to your ROI, Techniques to recovering abandon visitors. Download Now » [...]


Apple’s App Store Search Engine Now Considers Misspellings & Typos

app-store-icon Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other "fat-fingered" searching mistakes. Sarah said she has "sources" that have confirmed these "App Store search engine changes went into effect a few weeks ago." One example I can personally attest to is when someone searches for [rusty brick] in the app store, normally it did not return apps from my company. Now it does. Here is a picture of the search results for [rusty brick] in the app store returning one of our apps with the name "RustyBrick" as one word. S [...]


Google’s Dreidels Decorations Live The Night Before Hanukkah

dreidel-hanukkah-google-decortations If you search on Google for [hanukkah], [dreidel] or similar Hanukkah themed searches, you will see the holiday bar at the top of the search results. This year, Google uses a bluish bar with dreidels, a four-sided spinning top used by Jewish children during the holiday. Last year, Google had Jewish stars for the holiday, as they did in 2011. But in 2010 they had dreidels as well. The mobile version of Google has a similar look but the layout is card style. Here is a picture: Keep an eye out for the upcoming [christmas] and [kwanzaa] searches for those decorations in the nea [...]


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