Now “Undo” Google AdWords Changes From Change History Reports

google-adwords-square-logo Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new "undo" button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing. Here's a screenshot from Heather's account after she clicked on the "undo" button next to one of the line items. Heather notes that a new line item is created when the change is marked as undone, and the "undo" button is made available in case you want to revert back again. The feature doesn't appear to have rolled out to everyone yet, so you're not al [...]


Google Maps Gets Street Views For 16 International Airports & Other Transit Locations Across The Globe

Google Maps icon In time for the holiday travel season, Google Maps now includes street views for a number of transit locations across the globe. Yesterday, a post on the Google Maps blog claimed the site has added street views for 16 international airports, more than 50 train and subway stations, as well as a Hong Kong cable car station. According to Google: Now you can visit the check-in counter of your airline in Madrid, map out the way from baggage claim to the bus at Tokyo International Airport and check out where to pick up your rental car at Eindhoven Airport; you can even scope out your seat on an [...]


Linksgiving: 10 Link Building Things To Be Thankful For This Year

links-featured With Thanksgiving just two days away, I thought it was only fitting to discuss what I think we should all be thankful for this year when it comes to link building. After all, with the surge of updates, algorithm shifts, and keyword reporting changes that have happened in the past year, it's easy to get caught up in being angry with Google. However, as search evolves and link building becomes more and more about content, relationships, and authority… we, too, must evolve. On that note, here are ten things to be thankful for this Linksgiving: 1. Penguin Updates While Penguin rolled [...]


SearchCap: The Day In Search, November 25, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 5 Trusted Accounts Every Local SEO Should Have As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Below are five trusted accounts every local SEO should have […] Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spam [...]


5 Trusted Accounts Every Local SEO Should Have

Trust As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Below are five trusted accounts every local SEO should have in their toolkit. 1. Google Map Maker Google Map Maker (GMM) is a way for people to add updates and corrections to Google Maps.  If you find a road on Google Maps leads you straight into a brick wall, you can correct that via Map Maker. There are a variety of reasons for a business or its agent to [...]


Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy

google-links-featured Google's Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline. In fact, the guideline was dropped well before 2008, but SEOs and webmasters still think having over 100 links on a page is something that may lead to a penalty. The truth is: no, it won't. Sites like Techmeme likely has thousands of links on their home page, and they are not penalized by Google. That being said, Google said if a site looks to be spammy and has way too many links on a single page -- Google reserves the right to take action on the site. Matt also expla [...]


Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US

google-trusted-store-icon Today, Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show on AdWords text ads as well as Product Listing Ads. Here is an example of how the ratings details display for a Google Trusted Store: In most cases, businesses must have at least 30 unique reviews from the past 12 months and an overall rating of at least 3.5 stars. Retailers participating [...]


Covario Named 2013 Search Agency Of The Year By OMMA Third Year In A Row

covario logo OMMA (Online Media, Marketing and Advertising) Magazine has named Covario the 2013 search agency of the year for the third consecutive year. According to a release posted on the agency's website, Covario was recognized for, "its 'smarter approach' to delivering award-winning paid and organic search programs,"  as well as double-digit growth and 60-plus percentile Net Promoter scores. This award follows Covario being ranked as one of the ten largest search agencies in the nation by Advertising Age, earning, at least, $20 million in annual revenue. With former managing directors Mike Gull [...]


White Ribbon On Google’s Homepage Helps Raise Awareness For UN’s Campaign To End Violence Against Women

Ribbon only Today's white ribbon on Google's homepage is in support of the United Nation's International Day for the Elimination of Violence Against Women. The ribbon image links to the UNWomen.org End Violence Against Women webpage, offering visitors a brief overview of the internationally recognized campaign, along with links to news features and events to observe the day. If you try to visit the UNWomen site, it may take a while for the site to load with all the traffic from Google. My attempt took more than four-minutes. Marking the 1960 assassination of three female political activists from th [...]


6 Ways Google Webmaster Tools Can Improve Your SEO Strategy

Google Webmaster Tools - Facebook Featured Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets. In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO. 1. HTML Improvements Under Search Appearance, you will find HTML Improvements. This report provides a snapshot of any issues with your site's meta descriptions and title tags, along with a record of any content that isn't indexable. In the SEO [...]


Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.

ask.com It's not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013's top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched news term of the year, with the corresponding question: "What is the royal baby's name?" Other popular news searches included the Boston Marathon ("Where was the Boston Marathon bomber found?") and Syrian ("Will the US invade Syria?"). The most popular celebrity-related question on Ask.com in 2013 was, [...]


SearchCap: The Day In Search, November 22, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Shopping Adds New Consumer Features Ahead Of The Holidays Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the product previews stay within the main screen for quick access to detail information. After […] Search In Pics: Duck Duck Go Flags, GoTo.com [...]


Google Shopping Adds New Consumer Features Ahead Of The Holidays

google-shopping-products-featured Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the product previews stay within the main screen for quick access to detail information. After clicking on an item, the detail box expands to show description, online retailers that carry the product with prices and a link to see nearby stores that carry the item. Note that the list of available stores will be limited to big box retailers. Som [...]


Search In Pics: Duck Duck Go Flags, GoTo.com Swag & Google’s Winter Wonderlab

In this week's Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google's Winter Wonderlab: Source: Google+ Glowing Google Book: Source: Google+ Duck Duck Go Flags: Source: Path GoTo.com & Overture Cupcakes: Source: Flickr [...]


How Paid Search Can Aid Your SEO Efforts

Don't you feel smarter? PPC and SEO have always been complementary marketing channels -- but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO -- but you may not have the time or the resources to wait and see how your SEO strategy shakes out. This is where PPC can help. Paid search provides immediate, measurable feedback into which keywords and content are performing well, so we can use PPC as a testing environment for SEO strategies. In today's colum [...]


Doctor Who Gets A Google Logo & Video Game For Its 50th Birthday

Google logo Dr. Who Google is celebrating the 50th birthday of the BBC's Doctor Who series early, with a global release of a Doctor Who-themed Google logo and game on its homepage today. The actual anniversary of the show is tomorrow, November 23, but Google has already started rolling out the tribute logo and video game on a number of its international homepages. It's not up on Google US yet, and we've asked Google about this. But, as today is also the 50th anniversary of the death of US President John F. Kennedy, we suspect Google decided not to run the logo in the US today. Likely, it will appear tomorrow. [...]


2014 SEO Roadmap: Adopting Semantic Markup

Semantic Search & Knowledge Graph: Information Architecture & Website Structure In Google's relentless pursuit of organizing the world's information, the most exciting shift we've seen over the last year is about its ability to understand the "meaning" behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent. This has significant implications for SEOs; and, as I speak with some of the smartest SEOs [...]


Hummingbird In The Trenches: A Canary In The Coal Mine

canary-in-coal-mine I've been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google's Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal mine. Pardon the morbid analogy, but the writing is on the wall, folks, and it has been for a while. Change is here, now.  The following observations from other SEO experts and in-house marketing professionals all lead me to conclude that Hummingbird marks a new paradigm of SEO that revolves around concepts and not keywords. Keep reading for compelling evidence and, more importantly, what you [...]


SearchCap: The Day In Search, November 21, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Integrates TripAdvisor Tools, Content Into Search Results Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within the Bing search environment. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor [...]


Bing Integrates TripAdvisor Tools, Content Into Search Results

bing-tripadvisor-featured Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor's hotel price comparison tool in SERPs. TripAdvisor's full content library including restaurants, hotels and attractions will reportedly be available to Bing. TripAdvisor said this on its blog about the Bing integration: In the U.S., we are partnering with [...]


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