Apple

SearchCap: The Day In Search, December 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: The Biggest Changes To Google Search In 2013 What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed […]

Google algorithm updates

Top Search Marketing Columns of 2013

This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff […]

Google

The Global SEO & Content Marketing Landscape

Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their […]

Apple

SearchCap: The Day In Search, December 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2014 SEO Playbook: Off-Page Factors Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will […]

Google algorithm updates

2014 SEO Playbook: Off-Page Factors

Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including content, HTML and architecture. In […]

Advertising

PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates

Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis. Paid search managers will benefit, but really anyone using Excel for data analysis will find good information or a helpful refresher here. Intermediate Tip: Get more […]

SEO

Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013

Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]

Google

Latest Google Related Dilbert Pokes Fun At Google Engineers

On Friday, Scott Adams’s Dilbert published another Dilbert comic strip related to Google on Google Engineers. This one pokes fun on a stereotype that Google engineers are arrogant. As you can see from the comic, it plays heavily on how great Google engineers think of themselves. The comic starts with the employer saying: I hired […]

Content

How SEO Greed Can Ruin A Perfectly Good Linking Strategy

By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate” program in order to get links pointing to their website. After it was exposed, […]

Apple

SearchCap: The Day In Search, December 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Understand And Optimize AdWords Search Partners Data Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning […]

Google Ads

How To Understand And Optimize AdWords Search Partners Data

Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which we teach to each other later in the afternoon. This month, we spent some time diving into the exciting world of Google Search Partners, and […]

Google algorithm updates

Link Building 2013: Looking Back At This Year’s Top Link Week Columns

With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the “spam” […]

Google algorithm updates

SearchCap: The Day In Search, December 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for […]

Google Ads

AdWords Bid Management And Account Structure Mistakes To Avoid

On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that was a great question and one worth covering […]

Google algorithm updates

Checking In: Our Top Local Search Columns Of 2013

As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued […]

Content

Google Has Officially Penalized Rap Genius For Link Schemes

Google has penalized Rap Genius for link schemes this morning. If you go to Google and search for [rap genius], rapgenius.com will not be found on the first page. Instead you will find links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google. But you won’t […]

Link building

SearchCap: The Day In Search, December 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on learning from the pros. Attend an SMX West workshop! Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from […]

Content

The 7 Types Of People Who Want To Help You Build Links

With so much of link building focused on creating actual relationships these days, the idea that you can build high-quality links without people seems preposterous. Yes, I know there are still things like directories and post submissions but, come on…  a real person has to approve those, right? Building relationships can be tough, but trust […]

Content

A 7-Step Guide To Maximizing The Reach Of Your B2B Content

Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating, editing and even designing that content is a full-time job in midsize and […]

Apple

SearchCap: The Day In Search, December 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword […]

SEO

5 “Foundations” Of SEO That Were Torched In 2013

The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these, stop now and […]

Google

Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers

On Friday night, Google’s head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly Bribing Bloggers. Matt said, “we’re taking action on hundreds of buyers, dozens of sites, & dozens of spammy writers,” in reference to that story. It is hard to say if Google […]

Google

Google Showing Missing Keywords On Long Tail Queries

Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet. We have to suspect this is part of the Hummingbird […]

Content

The Importance Of Responsive Web Design For B2B Sites

The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower […]

Apple

SearchCap: The Day In Search, December 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images Bing has released its ten most popular homepage images of the year, with England’s Lulworth Cove off of the […]

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