SearchCap: The Day In Search, December 26, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To AvoidOn my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that was a great question and one worth covering […] Checking In: Our Top Local Search Co [...]


AdWords Bid Management And Account Structure Mistakes To Avoid

google-adwords-numbers-featured On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I'm a user rather than someone building it, and I thought that was a great question and one worth covering in this month's column. I've always had plenty to say about the most common mistakes advertisers make, but now that I'm auditing accounts more in-depth and managing a few myself, there are some new mistakes I've seen that I think are worth sharing so that you [...]


Checking In: Our Top Local Search Columns Of 2013

sel-2013-local-featured As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google's Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued the rocky process of updating its business listings management from Google Places to Google+ Local. Whether you're an SMB trying to navigate the world of local search on your own or a large brand with [...]


Google’s Happy Holidays Logo Number Three: Same Theme Again, But With Snow Cabin Feel

holiday-series-2013-3-4504416610680832-hp We have been covering the Google Happy Holidays logos from Christmas eve to Christmas day and now, the day after Christmas - also Kwanzaa. Today, Google went with a wintery, snow cabin look, for there holiday logo. Here is the Google logo today: Yesterday, Christmas Day was this: On Christmas eve, the logo looked like this: In case you missed yesterday’s Google logo story, here’s a quick recap of Google holiday logos for the last five years: Google 2012 Holiday Logo: Google 2011 Holiday Logo: Google 2010 Holiday Logo: Google 2009 Holiday Logo: Goo [...]


Google Has Officially Penalized Rap Genius For Link Schemes

google-cop-busted-featured Google has penalized Rap Genius for link schemes this morning. If you go to Google and search for [rap genius], rapgenius.com will not be found on the first page. Instead you will find links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google. But you won't find rapgenius.com on the first page. Here is a picture: As we covered the other day, Rap Genius was using link schemes to manipulate Google's rankings. It was brought to Google's attention, where the head of search spam, Matt Cutts, said we’re aware and looking i [...]


Happy Holidays Google Logo Day Two: Same Theme, But With An Urban-Inspired Illustration

Google Logo December 25 2013 Today's Christmas Day Google logo looks similar to yesterday's logo, with the same layout and border; but, includes artwork inspired by a more urban scene compared to yesterday's horse-drawn sled. The logo includes an illustrated image of a city block complete with lighted buildings, cars, a bus, and Christmas tree, with Google listed in its trademark colors underneath the oval snapshot. Same as yesterday, clicking the logo delivers results for the search phrase 'Happy Holidays'. In case you missed yesterday's Google logo story, here's a quick recap of Google holiday logos for the last f [...]


SearchCap: The Day In Search, December 24, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on learning from the pros. Attend an SMX West workshop!Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from SEO, Advanced AdWords Training, International Search Marketing, Social Content Distribution for SEO, In-House SEO, or Content Marketing. All Access + Workshop combo and Workshop-only passes available. Save with SMX West Early Bird rates – Register now! The 201 [...]


Don’t miss out on learning from the pros. Attend an SMX West workshop!

Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from SEO, Advanced AdWords Training, International Search Marketing, Social Content Distribution for SEO, In-House SEO, or Content Marketing. All Access + Workshop combo and Workshop-only passes available. Save with SMX West Early Bird rates - Register now! [...]


The 2013 Santa Tracker List: All The Ways To Track Santa From NORAD & Google

It's Christmas Eve, time for all good boys and girls to be expecting Santa Claus to be bringing them gifts. But where is jolly old St. Nick on his journey? Once again, there are two major services tracking him: NORAD and Google. Below, our annual review of the tracking sites and methods of using them that range from the web, to your mobile device, to your TV and even a good old-fashioned phone call. The Santa Trackers Here are both major Santa Trackers providing updates in 2013: NORAD Tracks Santa Google Santa Tracker NORAD is the North American Aerospace Defense Command, a joint U [...]


PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)

analytics-data-excel-featured Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught -- picking up tips and tricks here and there -- which makes it even harder to know what shortcuts and secret powers we're missing out on. Yesterday, I spoke with John Gagnon, Bing Ads Evangelist and all-around Excel whiz, and asked him to share some tips for beginner, intermediate, and advanced level tips that paid search managers can start putting to use in 2014. This is the first in a three-part series we'll be publishing this coming w [...]


The 7 Types Of People Who Want To Help You Build Links

Full Infographic at SocialBarrel With so much of link building focused on creating actual relationships these days, the idea that you can build high-quality links without people seems preposterous. Yes, I know there are still things like directories and post submissions but, come on…  a real person has to approve those, right? Building relationships can be tough, but trust me when I tell you -- there are actually people out there who want to help you. Even better…you might already know them! You just have to know where to look: 1. The Person Talking About You One of the most basic link building tactics is identifyin [...]


Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There

sel-2013-review-featured Search marketing friends -- welcome, welcome! It's time for another installment of our Search Engine Land Year In Review series. We've toured through the top news stories and those that were most tweeted -- now it's time to scope out the articles, tutorials, resources, and surveys that were most shared on the world's largest social network, Facebook. Much of our "most popular on FB" posts you've already seen on the top tweeted list, but the order in which these stories rank is something of note. And for sure a few more playful posts made it into this roundup (April Fools, Easter Eg [...]


A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future

shutterstock_119305342-bahhumbug ‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director Scrooge,” said one of the young SEM analysts, Tiny Tim. “It’s Christmas Eve. The gang and I wanted to know if we could get a paid search management tool for the holidays so we can program bid changes and ad scheduling, as well as automate the optimization based on our ROI goals? I promise we’ll check on our campaigns remotely at home.” Bah, Humbug! “Bah, Humbug,” grunted Scrooge as he locked up his office. “We don’t need to sp [...]


A 7-Step Guide To Maximizing The Reach Of Your B2B Content

SEO Content Plan Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating, editing and even designing that content is a full-time job in midsize and major B2B organizations. But on the distribution end of the cycle, many companies are struggling to find a successful formula. Yet here’s the simple truth: without a clear dissemination strategy, you’re not maximizi [...]


Google Is Looking Into Rap Genius Linking Scheme Masked As Affiliate Program

google-cop-police-featured Yesterday, John Marbach exposed the popular music side, Rap Genuis, for starting an "affiliate" program in order to get unnatural links pointing to their web site. After it was exposed, Matt Cutts, Google's head of search spam, said, "we're aware and looking into it." Here is the Facebook post, which is still live, on their Facebook page: When John Marbach emailed them, they asked that he link to their site with keyword rich anchor text. In exchange for the links, Rap Genius will tweet out a link to their post and that will result in him getting "massive traffic." Here is a copy of t [...]


Happy Holidays From Google On Christmas Eve: A Recap Of Google Holiday Logos Since 2008

Google Happy Holidays logo 2013 Today's Google logo includes a Happy Holidays greeting in time for Christmas Eve. Using a simple holiday portrait of a horse-drawn sled riding through the snow, the logo serves up results for the search phrase 'Happy Holidays'. This year's logo is a much more "classic" holiday-styled image compared to last year's festive logo with lots of color and marching toys. Compare for yourself with our recap of Google holiday logos during the last five years; you can find out more about the logos by clicking on the individual images. Google 2012 Holiday Logo: Google 2011 Holiday Logo: G [...]


SearchCap: The Day In Search, December 23, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local SearchThere’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide on local keyword research to close the […] 5 “Foundations” Of SEO Th [...]


Use Google Keyword Research To Target The Long Tail In Local Search

seokeywordresearchpic There's something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here's a brief guide on local keyword research to close the gap. Companies tend to get somewhat myopic about understanding how consumers try to discover their type of business. It's natural to find out how some people find your business and then focus your efforts on building and reinforcing that successful vector -- even to the [...]


5 “Foundations” Of SEO That Were Torched In 2013

grill-seo The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these, stop now and get up to date on what SEO will mean in 2014. 1. Keywords Are The Key To Search Results Many lamented the finality of not provided when it was announced on September 23, 2013 that keywords would no longer be passed in the referral string from Google. But what many failed to [...]


Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers

matt-cutts-links On Friday night, Google's head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly Bribing Bloggers. Matt said, "we're taking action on hundreds of buyers, dozens of sites, & dozens of spammy writers," in reference to that story. It is hard to say if Google has taken action or is looking to take action in the near future against sites using this technique but it is clear, Google knows about it. The technique is not about going to the site owner and selling links through the owner of the site. Instead, it is going directly to the repo [...]


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