Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

goal-posts-wisecontrarian-flickr-7993738373_db9fa4009a_b It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer's less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the most ad impressions on Google. While Nestle has taken the lead on Bing to promote the new Butterfinger Cups. That's according to the monitoring service BrandVerity, which began monitoring paid search ads across 27 super bowl-related keywords on January 21. BrandVerity's Sam Engel says they [...]


SearchCap: The Day In Search, January 31, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nadella Would Bring Search Cred To Microsoft CEO Role Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He’s also a B-school grad. For the past three years Nadella has run Microsoft’s Server & Tools business. Before that he was in charge of Bing and online advertising. […] What Time Does Super Bowl 2014 Start? Look Up! Alo [...]


Nadella Would Bring Search Cred To Microsoft CEO Role

Satya Nadella Microsoft Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He's also a B-school grad. For the past three years Nadella has run Microsoft's Server & Tools business. Before that he was in charge of Bing and online advertising. Nadella presided over the transition from Live Search to Bing and understands the search business. Nokia's Stephen Elop said that he might consider selling Bing if he were elevated to the CEO role. Nadella would be very unlikely to do that, recogniz [...]


What Time Does Super Bowl 2014 Start? Look Up!

Along with the Super Bowl, there's another annual big game that happens -- sites trying to be number one for "What Times Does The Super Bowl Start?" This year, I want to win by pointing out that no one should click on any of the articles competing. Just look up, searchers -- Google already won. Every year, we have a recap of all the attempts by publications to rank tops for this search : 2009: Can Searchers Find The Superbowl? 2010: Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? 2011: What Time Does the 2011 Super Bowl Start? A (Continuing) Le [...]


4 Content Marketing Strategies That Still Build Links

man standing with idea balloon Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it's getting hard to write about. What's the latest breaking news? Spammy guest posting for links is dead now! No surprise there -- that's been a long time coming. (My magic eight ball says infographic links have been on the chopping block for a while now, too... along with nearly everything else we used to call "link building.") I think we are watching SEO practices dissolve into the broader framework [...]


Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality

bing-ads-new-240px In the newest update to Bing Ads Editor, the Bing Ads team has given the Sync Results window some useful functionality Like AdWords editor, the new synch window in Bing Ads Editor shows the total number of changes and the number of those that have been successfully downloaded from or posted to the account. A new Status column replaces the old Errors column. This column will return either Success or Error links in each row. Clicking on the notice will open a new tab with outcome details. Nearly Hidden Gem Also new are options to document and share the sync results. The clicking the Sho [...]


Single Page Websites & SEO

One Page Website SEO Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google's Matt Cutts had this to say: (video autoplay) It's going to depend on what your particular area is, what the topic is, and what kind of layout you come out with. But if it works for you and for users to have that all on one page, for the most part, it should work for Google as well. I took a look at what others have to say about SEO opti [...]


Search In Pics: The Simpsons With Google Glass, Oscar Mayer Car At Google & Google Military Truck

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Spotted At Google: The Oscar Mayer Wienermobile: Source: Twitter Google Military Truck? Source: Twitter Homer Simpson With Google Glass: Source: YouTube Page One On Google Street Sign: Source: Twitter Google Conference Bike (Animated): [...]


SearchCap: The Day In Search, January 30, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In RevenuesGoogle announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s operating income in the fourth quarter of 2013 was $3.92 billion, or 23% of […] Yahoo Adds Loca [...]


Google Q4 2013 Earnings Report $16.86 Billion In Revenues

google-earnings-money-featured Google announced fourth-quarter 2013 earnings today. Google's revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google's operating income in the fourth quarter of 2013 was $3.92 billion, or 23% of revenues. Google's afterhours trading right now has not changed much, with a slight increase in the share price. Part of the earnings release includes: Paid Clicks - Aggregate paid clicks, which include clicks related to ads [...]


Yahoo Adds Local Business Snapshots Next To Search Results

yahoo-y-logo-2013 You're gonna say to yourself, "That looks a lot like Google's local search results." I'm talking about the latest interface change that Yahoo has announced: the display of local business information alongside search results. The local business info includes basic business information, photos, hours of operation and some data specific to the business type -- i.e., restaurant listings may show "Menu" and "Reservations" links. Yahoo's announcement says the idea is to "make it easier to get the essential facts for any business in the U.S. right on the search results page." The business [...]


Search Marketing Expo – SMX West Early Bird Rates Expire Saturday. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic packed sessions, a keynote from Google, invaluable networking opportunities, and much more. Save $200 with Early Bird rates before they expire Saturday - Register now! [...]


From 10 Blue Links To Entity SERPs: Is Your Website Ready?

Digital Data Consumed and Processed Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google's Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs.   [caption id="attachment_182631" align="aligncenter" width="600"] Digital Data Consumed and Processed[/caption [...]


Last Chance for SMX West Early Bird Rates – Register Now!

west14_570x270_c Search Marketing Expo - SMX West rates increase Saturday, February 1st. Register now and save on all passes! Join us March 11-13 in San Jose for: The latest tactics and strategies: Over 75% of the sessions are new. Check out the agenda. Presentations by more than 80 internet marketing experts on SEO, paid search, local/mobile search, social media marketing and more! See who’s speaking. Networking opportunities to connect with your industry peers. Six in-depth workshops on March 10th. Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi acces [...]


Facebook Will Launch Graph Search For Mobile “Pretty Soon”

Facebook-Search According to CEO Mark Zuckerberg during Facebook's recent earnings call, Facebook's Graph Search will hit mobile devices 'pretty soon.' It's now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: "Pretty soon, I think, you should expect us to roll out the mobile version of this. I think that that's going to be an important step, because most of the usage of Facebook overall is on mobile, so we expect that that's where engagement will really start to c [...]


I Don’t Want No Scrub (Agency)

ppc-puzzle-featured You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don't want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can't get no love from me Hanging out the passenger side Of his best friend's ride Trying to holler at me (a customer and/or prospect interested in PPC) To me, a scrub practitioner pretends to know the ins and outs of PPC. They go to search conferences, read related forums and articles, use the right jargon, and send out flashy looking proposals. In the end, they're a b [...]


Google Search Redesigns Stock Quotes “Card,” Drops Competitor Links, Then Brings Them Back

old-google-stock-quotes Yesterday, Google launched a new design of the stock quotes "card" at the top of its search results. The new card dropped links to competing financial websites, something Google previously had in place since 2000. But after attention was drawn to the fact, Google quietly restored the links. Google Operating System noted the change and the drop of competitor links yesterday, as did TechCrunch. And that's what we saw when we first posted this story at 9:22am ET today: Compare the new card above to the old one below, and you can see how the links to competitors were removed: Goog [...]


Excelling (Again) At Excel For Search Engine Marketers

excel logo On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver truly advanced-to expert-level hacks on what has become the most commonly used software platform in the digital marketing industry. In my time here at Search Engine Land (this will be my 148th post), I've written about best practices, innovative technology and the business of paid search. Howeve [...]


Live @ SMX West: Best Practices For Mobile SEO

smx west14_spotlight For years, debates raged about what constituted "best practices" when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing for hundreds if not thousands of different devices, each with its own unique requirements. In some cases, it also meant creating mobile-specific websites, that had to be maintained separately, leading to logistical and resource nightmares. Rather than worrying about a relatively small amount of mobile traffic, [...]


Bing Rewards Program Now Available On iOS & Android Devices

Bing Logo Bing Rewards is going mobile starting today. According to a post on the company's blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be "coming soon" to Windows Phone devices. Currently, iOS and Android users can earn Bing Rewards credits by performing searches on their phone. Bing claims it will be adding most all of the incentive program features to mobile devices during the next several months. To access the mobile Bing Rewards dashboard on an iOS or An [...]


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