Link building

SearchCap: The Day In Search, January 31, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nadella Would Bring Search Cred To Microsoft CEO Role Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings […]

Bing

Nadella Would Bring Search Cred To Microsoft CEO Role

Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He’s also a B-school grad. For the past three years Nadella has run Microsoft’s Server & Tools business. Before that he was in charge of Bing and online advertising. […]

SEO

What Time Does Super Bowl 2014 Start? Look Up!

Along with the Super Bowl, there’s another annual big game that happens — sites trying to be number one for “What Times Does The Super Bowl Start?” This year, I want to win by pointing out that no one should click on any of the articles competing. Just look up, searchers — Google already won. […]

Link building

4 Content Marketing Strategies That Still Build Links

Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for links is dead now! No surprise there — […]

Google algorithm updates

Single Page Websites & SEO

Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video autoplay) It’s […]

Google algorithm updates

SearchCap: The Day In Search, January 30, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion […]

Google

Google Q4 2013 Earnings Report $16.86 Billion In Revenues

Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s operating income in the fourth quarter of 2013 was $3.92 billion, or 23% of […]

Local

Yahoo Adds Local Business Snapshots Next To Search Results

You’re gonna say to yourself, “That looks a lot like Google’s local search results.” I’m talking about the latest interface change that Yahoo has announced: the display of local business information alongside search results. The local business info includes basic business information, photos, hours of operation and some data specific to the business type — […]

Google

From 10 Blue Links To Entity SERPs: Is Your Website Ready?

Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google’s Rich Snippets […]

Facebook

Facebook Will Launch Graph Search For Mobile “Pretty Soon”

According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: “Pretty soon, I think, […]

Google Analytics

I Don’t Want No Scrub (Agency)

You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can’t get no love from me Hanging out the passenger side Of his best […]

Analytics & conversion

Excelling (Again) At Excel For Search Engine Marketers

On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver truly advanced-to expert-level hacks on what […]

Bing

Bing Rewards Program Now Available On iOS & Android Devices

Bing Rewards is going mobile starting today. According to a post on the company’s blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be “coming soon” to Windows Phone devices. Currently, iOS and Android […]

Apple

SearchCap: The Day In Search, January 29, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: People, Videos, News: Twitter Adds New Search Filters Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. […]

Paid social

People, Videos, News: Twitter Adds New Search Filters

Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results could then be filtered by those tweets that incorporated […]

Content

Searching For Super Bowl Ads? Watch Our Official Playlist

With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as alternate ad versions […]

Content

Report: Google Close (Again) To EU Antitrust Settlement

The third time may be the charm. According to Reuters Google is (once again) “close to settling a three-year antitrust probe by European regulators after it offered ‘much better’ concessions” to the European Commission (EC). However Google has been here before. Two previous antitrust settlements were strenuously opposed and thus defeated by Google critics and competitors. […]

Content

Google May Be Forced To Pay $1 Billion To Patent Troll

A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of that amount. Yet plaintiffs were also seeking ongoing royalties, which the court has now awarded. […]

Content

How To Optimize Database-Driven B2B Websites

Database-driven websites are very common in the B2B sector. This is because many companies want to have a catalog of products available on their site for distributors, but it would not be cost-effective to manually build out those pages as they are meant to generate leads, not revenue. Optimizing database-driven B2B sites follows the same […]

Content

Google Takes Down Another Link Network, France’s Buzzea

Google’s head of search spam, Matt Cutts, announced on Twitter earlier this morning that Google has taken action on another “link network” named Buzzea. His tweet read, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” In addition, Matt added that they are working on a German based link […]

Link building

SearchCap: The Day In Search, January 28, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to […]

Content

Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently […]

Content

How To Analyze A Link: Link Building Basics

The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a quality link, and why. […]

Google

DeepMind Buy Another Google “Moonshot” Of Sorts

Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or as search is known at Google today, the “Knowledge” group, so-called because it no longer just finds […]

Google SEO

Google Issues Subtle Warning To Affiliates That Have “Thin-Content”

Google’s Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that affiliates that produce thin-content and have little-to-no value-add on their site may be penalized for going against Google’s guidelines. The warning was more direct to affiliate sites in the “adult” space, […]

Google

Google Search OneBox Answers Are Getting More Detailed

There are several reports throughout the search community that Google’s OneBox answers or a form of the knowledge graph, are now more aggressive about answering even more complex questions with more detailed responses or answers. When we asked Google about this, a Google spokesperson told us, “we’re always experimenting with different types of answers, but […]

Google

Secure Search & SEO Methodology: Key Strategies & Enablers

One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts. After Google’s announcement […]

Advertising

The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth Drives Higher CPCs The Search Agency has reported rising CPCs for several quarters now including large […]

Apple

SearchCap: The Day In Search, January 27, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Rates Increase Saturday – Register Now, Save $200! Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content […]

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