SearchCap: The Day In Search, January 29, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: People, Videos, News: Twitter Adds New Search Filters Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results could then be filtered by those tweets that incorporated […] Searching For Super Bowl Ads? Watch Our Official [...]


People, Videos, News: Twitter Adds New Search Filters

twitter-search-featured Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also "people you follow" and "near you" filters that further refine results. If one were to search for "Super Bowl," results could then be filtered by those tweets that incorporated video -- so you could see all the ads that had already been posted and tweeted. The utility of the new filters is fairly self evident. The location filter is very interesting and holds considerable promise for users and for Twitter advertising. For ex [...]


Searching For Super Bowl Ads? Watch Our Official Playlist

Marketing Land's Official Super Bowl Ads Playlist on YouTube With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we've put together a special page where you can watch all of the official Super Bowl ads as they go online. You'll also find teaser ads as well as alternate ad versions that won't make the broadcast, plus behind-the-scenes footage from commercial filming. The Marketing Land #Hashtag Bowl is our annual coverage of how social and other digital media are leveraged during America's premier marketing event, the Super Bowl. Tune in for pre- and post-game [...]


Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories

matt-cutts-article-directories Matt Cutts, Google's head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links. The question posed was: Links from relevant content in article directories — Seen as good or bad? E.g., I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that? Matt Cutts responded in short said that his personal recommendation is to not upload articles to article directories. Matt also tweeted his answer to the question, saying "No." [...]


11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

railroad_link I don't have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered -- and I didn't realize I didn't have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns and posts? Digital litter. The massive project I just wrapped up for the Sochi Olympics? I'm sending their check back. Why? Because it's been made clear by everyone that link building is now dead, the last nail in the coffin being the guest blog post, hammered in by my friend, colleague, and occasional co-panelist, Matt C [...]


Report: Google Close (Again) To EU Antitrust Settlement

Google EU The third time may be the charm. According to Reuters Google is (once again) "close to settling a three-year antitrust probe by European regulators after it offered 'much better' concessions" to the European Commission (EC). However Google has been here before. Two previous antitrust settlements were strenuously opposed and thus defeated by Google critics and competitors. As part of that lobbying campaign several sponsored studies were issued, which uniformly found the core of Google's settlement proposals -- prominently showing links to rivals' results -- would have little or no impact on [...]


Google May Be Forced To Pay $1 Billion To Patent Troll

google-legal-cash-featured A New York-based "patent troll" called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of that amount. Yet plaintiffs were also seeking ongoing royalties, which the court has now awarded. Google was contesting the royalty and the company will likely now appeal the calculation, which is potentially massive. The math is confusing. However, as Ars Technia reports, the royalty amounts to ju [...]


Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches

bing-2013-logo-featured In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are "generally evenly divided indicating that Sunday's game is shaping up to be a great match." Seahawks vs. Broncos Bing Searches Across the US: Bing also measured player searches, with Broncos' quarterback Peyton Manning winning 72 percent of the searches over Seahawks' quarterback Russell Wilson. On the flip side, Seatt [...]


How To Optimize Database-Driven B2B Websites

global business network traffic Database-driven websites are very common in the B2B sector. This is because many companies want to have a catalog of products available on their site for distributors, but it would not be cost-effective to manually build out those pages as they are meant to generate leads, not revenue. Optimizing database-driven B2B sites follows the same basic SEO principles as any other site, but the execution is much different. Below is a simple guide on how to optimize dynamic content for product catalogs or similar content. How Database-Driven Sites Work If you aren't familiar with how a database- [...]


Google Takes Down Another Link Network, France’s Buzzea

google-cop-busted-featured Google's head of search spam, Matt Cutts, announced on Twitter earlier this morning that Google has taken action on another "link network" named Buzzea. His tweet read, "Today we're taking action on a French link network that violates our quality guidelines (Buzzea)." In addition, Matt added that they are working on a German based link network, "today France; Germany soon," Matt added. This is the latest in a long number of link networks Google has been going after over the course of the past few years. Here are some of the more recent stories we have on Google going after link netwo [...]


SearchCap: The Day In Search, January 28, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search CampaignsIn the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics […] Moz 2014 Indu [...]


SPONSOR MESSAGE: 2014′s Must-Have Resolutions for Marketers

In 2013, big brands incorporated more social elements into marketing and collect photos, videos, and other content from consumers. In 2014, companies will realize the benefits of user-generated content to humanize their brands, and amplify the reach of their messages. This white paper outlines 5 marketing resolutions to help stay in front of and embrace 2014’s marketing trends. Download Now » [...]


5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

ppc-featured In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for "Super Bowl ads". While the majority of Super Bowl advertisers still aren't taking to SEM, those that are have been displaying some interesting tactics that are worth a look. Here are five trends we've noticed from the Super Bowl advertiser ads currently running on Google and the Yahoo Bing Network. 1.YouTube is King All but one advertiser in the examples below link  to YouTube in their ads on "super bowl" rel [...]


Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

moz With more than 3,700 survey respondents, this year's industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently use and how they are "coping" with not provided. According to the survey results, 68.8 percent of survey participants plan to focus on conversion rates and performance metrics in response to Google's elimination of keyword data [...]


How To Analyze A Link: Link Building Basics

link-building-student-chalkboard-featured The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you're pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a quality link, and why. Let's take a look at the elements of link analysis, which are: Relevance Link Type Authority Location Smell Test Relevance Relevance should always be the north star of your link building compass. Without relevance, a link will, at best, be sub-par quality and, at wo [...]


DeepMind Buy Another Google “Moonshot” Of Sorts

DeepMind logo Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or as search is known at Google today, the “Knowledge” group, so-called because it no longer just finds keywords on web pages, but instead connects larger concepts. Knowledge is led by Google SVP Alan Eustance, but DeepMind will work closely with a team led by Jeff Dean, a near 15-year Google veteran, best known for his work on distributed syst [...]


Google Showing Date Selector In Knowledge Graph Carousel For Hotels

knowledge-graph Google has added a new feature to the Knowledge Graph Carousel, where for some search queries, it will show a date selector box. For example, a search on [hotel in new york] returns the local hotel listings at the top carousel but now adds this date selector option. Here is a picture: You can now click on the start and/or end date and a calendar pop up will show up for you to change your check in and check out dates. Then the pricing listed in the hotel results may change with the dates. Google has allowed hotel, flight and other bookings through Google's search results and has [...]


Google Issues Subtle Warning To Affiliates That Have “Thin-Content”

google-penalty-square Google's Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that affiliates that produce thin-content and have little-to-no value-add on their site may be penalized for going against Google's guidelines. The warning was more direct to affiliate sites in the "adult" space, saying this has become more of an issue recently in that space. Chris Nelson said, "recently, we’ve seen this behavior on many video sites, particularly in the adult industry, but also elsewhere." When Matt Cutts, Google's head of searc [...]


Google Search OneBox Answers Are Getting More Detailed

google-data-knowledge-brain-featured There are several reports throughout the search community that Google's OneBox answers or a form of the knowledge graph, are now more aggressive about answering even more complex questions with more detailed responses or answers. When we asked Google about this, a Google spokesperson told us, "we're always experimenting with different types of answers, but we don't have more details to share at this point." Some questions Google attempts to answer now include: [why is the sky blue?] [who ended world war 2?] But some answers might be a bit off or unusual such as: [what are the largest mammals [...]


Secure Search & SEO Methodology: Key Strategies & Enablers

Secure Search Brightedge Methodolgy One of the primary ways SEO changed forever in 2013 was Google's move to 100% secure search -- otherwise known as "Keyword Not Provided." SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts. After Google's announcement in late September 2013, SEOs may have seen charts such as the one below that show a sharp decrease in organic traffic from keywords ranked on Page 1. Yet organic visits to the site may not have actually declined; it's just that the keyword traffic data [...]


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