I don't have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered -- and I didn't realize I didn't have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns and posts? Digital litter. The massive project I just wrapped up for the Sochi Olympics? I'm sending their check back.
Why? Because it's been made clear by everyone that link building is now dead, the last nail in the coffin being the guest blog post, hammered in by my friend, colleague, and occasional co-panelist, Matt C [...]
Related Topics: Channel: SEO | Link Week Column