More from Search Engine Land: Page 2

Bing

AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers

Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through […]

Bing

Bing Tags Hangs It Up & Shuts Down

Bing Tags, which launched two years ago as Bing Linked Pages and then renamed and did an expansion about a year ago, has hung up the project and shut down the feature. Bing closed down Bing Tags on June 14, 2013. A Microsoft spokesperson told us: We can confirm that beginning on June 14, 2013, […]

Google

Google To Look Into Movie Blogs Losing Traffic

About eight different movie blog sites, including Slashfilm.com, have apparently lost traffic in Google — and the issue is big enough that Google is looking into it. The owner and editor of /Film called out to Google’s head of search spam, Matt Cutts, about this issue on Saturday: @mattcutts any ideas why so many movie blogs […]

Local

10 Local Marketing Myths Hamstringing Your Business

As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their businesses from soaring as high as they otherwise might. It’s […]

Ecommerce

The Blink HTML Google Easter Egg

There is a new Google Easter Egg now available in the Google search results. All you need to do is search for [blink html] to activate it. When you search for [blink html] you will see the words “blink” and “html” blink in and out of the search results page on Google. Here is an […]

Google Shopping

SearchCap: The Day In Search, February 21, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says (Some) Missing Features Will Be Added To New Google Maps Google took its new Maps site out of beta this week, but many users noticed that some of their […]

Bing

Bing’s Satori Adds Timeline Data For About 500k Famous People

Satori, Bing’s knowledge index, is expanding with the addition of timeline-style facts about important individuals. The new “Timeline” section is now showing up in the right-side search results for famous people such as Abraham Lincoln and Isaac Asimov (shown above), along with athletes (Serena and Venus Williams), artists (Vincent Van Gogh), business people (Bill Gates, […]

Google

Google Places Quality Guidelines Updated

Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not. In short, Google is allowing a single descriptor within the business name, if and only if […]

Bing SEO

Bing: Poor Grammar & Typos May Result In Lower Search Rankings

Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors. Duane said, “just as you’re judging others’ writing, so the engines judge yours.” Meaning, Bing does look at how […]

Apple

SearchCap: The Day In Search, February 20, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 […]

SEO

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles

Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 and continued growth in text-based advertising. Take away revenue from its payment platform, Yandex.Money, and the Y-o-Y revenue growth would be 40 percent. The company says it now has more than 270,000 advertisers, a 30 percent […]

SEO

Yahoo Gives $10 Million To Help Develop Next-Gen Siri And Better “Contextual Search”

Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results. We’re rapidly moving toward searchless content discovery with Siri, Google Now, IBM’s Watson, Nuance’s Nina, Expect Labs and other “intelligent assistants.” Artificial intelligence-powered intelligent assistants […]

Google

Expect Labs Offers Free API: Google Now In A Box

Expect Labs, which is behind the MindMeld consumer application, has announced a new developer API. The new API brings the company’s “anticipatory computing” platform to third parties in the cloud. Use of the API is free. Expect Labs is trying to get it “out there” and see how developers deploy the company’s technology on their applications. As a […]

Google algorithm updates

SearchCap: The Day In Search, February 19, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Maps Comes Out Of Preview Today Roughly last May at Google’s “I/O” developer conference, the company introduced an updated version of its desktop Maps experience. Since that time, it […]

Apple

New Google Maps Comes Out Of Preview Today

Roughly last May at Google’s “I/O” developer conference, the company introduced an updated version of its desktop Maps experience. Since that time, it has been in “preview,” allowing users to go back and forth between the “classic” and new versions. Today, it’s coming out of preview and soon will be the default PC Google Maps […]

Google Ads

Google Shopping Campaigns Are Now Live — How To Get Started

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords and give advertisers more control, allowing them to view more product information with […]

Apple

Why Duplicate Business Listings Are Like The Walking Dead

In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem can cause a variety of issues like messing with your Google Local rankings, causing you to lose business, and may even make you feel like you’re experiencing a zombie […]

Bing

Can Bing Be More Competitive In Search?

Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of capturing market share […]

Google algorithm updates

SearchCap: The Day In Search, February 18, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell […]

SEO

Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager

Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of SEO. At the beginning of every project, Glaser said she meets […]

SEO

Aviate Is Yahoo’s Answer To Google Now (And More)

Yahoo has bought nearly 30 companies since Marissa Mayer took over as CEO. A large number of those were talent acquisitions — though not all of them. Among the product or technology acquisitions, Aviate could turn out to be one of the most strategic and important. Emphasis on the word “could.” Aviate presents itself as an “intelligent […]

Ecommerce

Out Of Beta: Google Shopping Campaigns For PLAs Now Available Globally

Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping campaigns to all users globally. Google Shopping campaigns give users access to inventory and product […]

Content

5 Tips For Working With A PR Firm To Build Links

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter), we are increasingly working more closely with our marketing […]

Google algorithm updates

SearchCap: The Day In Search, February 17, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Starbucks & The Economist Admit To Using Google+ For SEO More Than Social Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently […]

Bing SEO

Bing: Don’t Be Held Hostage Over The Perfect Domain Name

Duane Forrester, Bing’s Senior Product Manager, posted on the Bing Webmaster Blog that you should not be too crazed over picking an expensive domain name for your new web site. He said, even when you buy old domain names that are pricy, those domain names may have some bad history. Domain names with bad history […]

Google

Lessons From Google On Optimizing Your SEO

Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration. […]

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