SearchCap: Google Sneaky Redirects, HARO Links, AdWords Pregnancy Center Ads

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like “Google Bans […] [...]


Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

google logo - basic 570x270 You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like "Google Bans Ads From Pregnancy Centers After Lobbying From 'Pro-Choice' NARAL" of abortion. Google's official response to the issue has been, "We're constantly reviewing ads to ensure they comply with our AdWords policies, which include strict guidelines related to ad r [...]


Actually, We Don’t Think Google Hates HARO Links

google-links-featured Despite the buzz going through the SEO industry today, we don't believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That's one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as Bad Links. In his article, Bill says he's cleaning up a client's links to remove a Google manual penalty. After submitting a reconsideration request, Bill says Google replied by pointing out three example links that continue to violate Google's guidelines. Two [...]


Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines

matt-cutts-bodiless Matt Cutts, Google's head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If the title tag and meta data do not match the content in the body of the page on some level, that can confuse Google. Matt said make sure the stuff in the header is unique and great but make sure you pay attention to the body of your content ensuring it has unique and great content, as well. It [...]


Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference

martech_570x280 Marketing is now a technology-powered discipline... a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: Maximize the value of your investment in marketing technology Implement a culture that is responsive, agile and drives business success Harmonize the often-competing priorities of marketing and IT Recruit and develop people who will create brilliant online experiences for your custom [...]


Content Free: 25 Percent Of Google+ Reviews Are “Empty”

online-reviews-featured Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a "snapshot of 950 places in 20 major cities" and compared review counts and depth across categories. The firm says it will continue to do so on a weekly basis going forward. Yelp holds a significant lead in coverage and review counts according to the report (embedded below). The main findings reveal some interesting things: Yelp has an average of 142 reviews per location; Google+ averages 69 reviews Out of 950 places examined in the report, Google [...]


Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

coupons-discounts-600 A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn't see my former client on page one for the first few queries, so I kept going. Eventually, I noticed the following: Clicking the above result brought me to the page below (you can click for a larger version): [caption id="attachment_189607" align="aligncenter" width="600"] (Click to enlarge.)[/caption] I was taken aback by the fact that a site [...]


Boost Your Campaigns By Becoming An Expert Search “Forecaster”

shutterstock_137694644-weather In the Greater Seattle area, you never know what spring weather will bring -- cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know what the day's search "forecast" might be. That's because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Ad [...]


Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

google-search-quality-guidelines Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky redirects are against Google Webmaster Guidelines. Google has expanded their guidelines to ensure webmasters are aware that using sneaky redirects through mobile site detection and redirection, is not allowed if the content is not the same. An excerpt from Google's revised guidelines indicate a situation where "desktop users receive a normal page, while mobile users are redirected to a completely different spam domain," as not in accordance with Google's [...]


Google Opens Voting To Help Determine This Year’s “Doodle 4 Google” National Winner

Doodle for Google After opening its "Doodle 4 Google" contest to kindergarten through twelfth graders in February, Google has released its list of state winners, and started a public voting forum to help select this year's national winner. Asking students to create a Google logo based on something they would invent to make the world a better place, Google received more than 100,000 submissions. Of the 50 state winners selected, Google will select five finalists by age-group to determine the national winner: Starting today through May 9, you can go to the Doodle 4 Google site to help select one winner for ea [...]


SearchCap: Google’s Secret Translate Service, Animated 3D Maps & Bing Wake Times

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: The Earliest & Latest Searchers By City Microsoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they “thought it would be interesting to look at Bing usage as a proxy for when people get online, start work or otherwise wake up.” The earliest city to rise is San Francisco, reaching 50% of Bing traffic […] How To Amp Up Your User Engagement (And Get More Links) People like to link to content that sh [...]


SPONSOR MESSAGE: Webcast-Enterprise SEO in 2014

seo-600 Join us Thursday, May 1st at 1:00EDT (10:00PDT) to hear how top brands and agencies are managing the optimization of their search engine visibility, influence and reputations in 2014 and beyond. We'll cover: Why Organic Search matters more than ever, how to create a market winning strategy and how to use measurement to drive the right behavior and grow organic search traffic. We'll also discuss operational and organizational tips that guarantee success. Register now! » [...]


Bing: New York Sleeps Late; SF Gets Up The Earliest

bing-city Microsoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they "thought it would be interesting to look at Bing usage as a proxy for when people get online, start work or otherwise wake up." The earliest city to rise is San Francisco, reaching 50% of Bing traffic at 6:43AM and on the other side of the country is the latest, New York City, which achieves 50% of peak traffic on Bing 43 minutes later at 7:32AM. That shouldn't surprise most, being that those on the West Coast typically are trying to get up early enough to start their business day around the s [...]


How To Amp Up Your User Engagement (And Get More Links)

shutterstock_105475358-chain-links People like to link to content that shows signs of life. If you have an active community, people are more likely to return often -- and that increases the chances that when they need to link to something, it might be to you. In this era where we're all terrified about who's linking to us, having relevant users who are your true audience linking to you seems like it would be a good thing, doesn't it? We talk a lot about creating good, useful content. We talk about socializing it. What we don't talk about as much is user engagement with that content. So, let's dive into that and see how it [...]


How To Gain Additional Reach In AdWords With Similar Audiences

clones-duplicates-copies-600 The "similar audiences" feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics. This list is made up only of people who have been browsing the Google Display Network (GDN) within the last 30 days. You can then use these lists to show both text and image ads to these audiences across the GDN. How Can You Find Them? You ne [...]


Recce’s Cool Animated 3D Maps Now Available Via SDK

Recce I'm a big fan of independent mapping platform Recce. The company has created a unique, animated UI that's very different from those offered by Apple, Google, Bing, Nokia/Here and Mapquest. That UI and all the company's data are available to third party developers through an SDK. The SDK is available for both iOS and Android and offers: Streams data in on demand Caching of data on the device The same immersive maps as in the Recce app The company is calling its SDK and third party tools the "eeGeo Map Platform." They were recently used to build maps in Japan by NTT DOCOMO. The [...]


Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?

chrome web store ES Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Google is actually a player in auto translating content. I saw this first with Google Play when they added auto translation of app descriptions, and lately I've seen this again in the Chrome web store. The more interesting thing I have noticed is that this translation seems almost human, at least much closer to human than what I am used to seei [...]


SearchCap: Why Google Ignores Page Titles & “OK Voice” Actions Expand

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise SEO in 2014 – Webcast this Thursday This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you better understand how enterprise brands and agencies are managing the optimization of their search engine visibility, influence and reputations in 2014. Join Jessica Bowman, Founder and CEO of SEOinhouse and Matt Roberts, Chief Strategy […] Google’s Matt Cutts: Why Google Will Ignore Your Page [...]


Enterprise SEO in 2014 – Webcast this Thursday

seo-600 This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you better understand how enterprise brands and agencies are managing the optimization of their search engine visibility, influence and reputations in 2014. Join Jessica Bowman, Founder and CEO of SEOinhouse and Matt Roberts, Chief Strategy Officer, Linkdex to discuss why organic search matters more than ever and how to use measurement to drive the right behavior. Registration is open at Digital Marketing Depot. [...]


Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own

google-ignore-kid-600 Google's Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the searcher. This logic often results in a higher click through rate on the URL and thus should be better for both the searcher and the web site owner. The criteria Google uses when coming up with a new title tag are: (1) Something that is "relatively" short (2) Have a good description of the [...]


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