SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save

smxadvanced-featured The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda. Sixty of the world’s most knowledgeable search marketers will present. They’re selected based on ability AND willingness to share the tactics and strategies that make them successful. Reconnect with your peers and meet new contacts at our networking events. We purposely keep SMX Advanc [...]


Rumor: Google To Broadly Expand “OK Google” Voice Actions

OK Google According to Android Police, Google is preparing a broad expansion of voice actions beyond its search app. The report describes this initiative as "OK Google Everywhere." Voice actions would extend to other Google apps (e.g., mail, photos) and would also be contextually specific, taking on Google Now-like capabilities. Currently queries and some app-related commands can be executed by voice but the report suggests a much deeper use of voice together with contextually specific actions: For example, if you were having a conversation with someone in Gmail, the prompt may suggest replying to t [...]


Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?

online-reviews-featured We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics' analysis of SEO ranking factors in 2013, Google+ had the highest correlated effect on search rankings for Google UK. A 2013 study from Now Digital Marketing Works took it one step further, reporting that Google+ reviews are the most important factor when it comes to inclusion and ranking in the Carousel. While some c [...]


Syndicated Content: Why, When & How

Syndicate to More Authoritative Sites Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn't be. You just need to know why it can help you, when to do it and how to do it the right way. And that's what I am going to take on today in this column. Yes, there are potential SEO issues with this, and we will discuss that later on in this post. Content Syndication Vs. Guest Posting First, let's get clear on the difference between content syndication and guest posting, as they are not the same thing at all. Gu [...]


Google Search Lets You Filter Restaurants By What’s Open Now, Price & More

filters austin Google announced you can now filter your restaurant searches by price, ratings, cuisine, and if it’s open right now. All you need to do is go to Google on your desktop or mobile device and search for [show me some restaurants in downtown Austin] or related searches, and Google will give you the ability to filter down the results by those characteristics. Here is a screen shot: If you are on your mobile device, and you found a place you want to eat at, all you need to do is say "OK Google, call..." and it will call the restaurant. This feature currently only works in the Unite [...]


SearchCap: Pinterest Guided Search & Baidu Earnings Report

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014 Chinese search engine leader and advertising provider, Baidu, released financials for the first quarter of the year reporting total revenues of $1.53 billion USD at $1.24 earnings per share. That’s a 59.1 percent increase in revenue from the previous year and beats street expectations on both fronts. Analysts had expected the company to report $1.5 billion […] Advanced SEO Experiment [...]


Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014

baidu-featured Chinese search engine leader and advertising provider, Baidu, released financials for the first quarter of the year reporting total revenues of $1.53 billion USD at $1.24 earnings per share. That's a 59.1 percent increase in revenue from the previous year and beats street expectations on both fronts. Analysts had expected the company to report $1.5 billion in revenue at $1.03 earnings per share. Online marketing revenues were $1.51 billion, a year-over-year increase of 57.5 percent. Baidu claims to have had  roughly 446,000 active online marketing customers during the quarter, an 8.8 perce [...]


Advanced SEO Experiments: Google’s Title Tag Changes

html-Title-tag-best-practices-SEO Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can apply advanced optimization techniques does not mean you should. In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come into play. However, it's worthwhile to understand the "why" behind each "what," and be able to recognize when the usual advice may not be enough. It's one of the things that makes SEO interesting. Here's one example: the lowly title element. (I'm jokin [...]


Search In Pics: Jamie Foxx At Google, Panda Boarding Train & Yahoo JFK Airport Ads

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Protesting Larry Page At Google Irving: Source: Twitter Yahoo Advertising Ads At JFK Security Line: Source: Twitter Jamie Foxx At The GooglePlex: Source: Google+ Chrome Neon Lamp: Source: Google+ A Stuffed Panda Boarding A Train: Source: Twitter [...]


Pinterest Releases Guided Search, A Visual Discovery Tool For Mobile Devices

pinterest-search-600 Pinterest wants to help its users find what they are looking for even if they don't know what exactly that is. The company's solution, Guided Search, is a predictive search engine powered by social curation. Announced last night at Pinterest's San Francisco headquarters, Guided Search was presented by CEO Ben Silbermann as a breakthrough for people exploring Pinterest, "the world's largest human created collection of things." Regular search is great — the most amazing invention, Silbermann said — but it's best for answering specific questions. Users of Pinterest need something be [...]


SearchCap: Google Keyword Planner Enhanced, Yandex Earnings & AdWords Scripts

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36%Yandex 2014 first-quarter earnings release shows the Russian search engine’s revenue was up 36 percent year-over-year since the first quarter of 2013, totaling RUR 10.9 billion ($305 million). The site’s share of the Russian search market averaged 61.9 percent, with search queries growing 21 percent from the first quarter of last year. Yandex net income […] [...]


200 Tickets Left for SMX Advanced – Register Now!

smx-advanced-featured Time is running out to register for SMX Advanced. With just 200 tickets left, we’re likely to sell out again this year... the 8th in a row. Why does SMX Advanced sell out? The program: You’ll participate in expert-level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conference opportunities. The venue: The Bell Harbor is an intimate environment that fosters [...]


Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36%

yandex_eng_logo-360 (1) Yandex 2014 first-quarter earnings release shows the Russian search engine's revenue was up 36 percent year-over-year since the first quarter of 2013, totaling RUR 10.9 billion ($305 million). The site's share of the Russian search market averaged 61.9 percent, with search queries growing 21 percent from the first quarter of last year. Yandex net income for the first quarter of the year was RUR 2.6 billion ($71.5 million), up six percent from Q1 2013. "We enjoyed growth in the number of advertisers, enhanced Yandex.Direct functionality for domestic and international clients and made seve [...]


This AdWords MCC Script Will Save You An Hour Every Day!

google-bulb-logo-ceiling-1397043754 If you've kept count of how many of my posts during the past year have touched on AdWords Scripts (6 out of 16), you'll know how useful I believe they can be to streamline repetitive tasks in AdWords. I use them all the time for accounts I manage; and without them, I simply couldn’t be as efficient as I am now. Because I've become so reliant on Scripts, I've secretly been worried that one day they might face the same fate as some other Google products that get cancelled during their annual spring cleaning. So imagine my excitement when I read the announcement from Google that AdWords S [...]


Google Adds New Features To The Keyword Planner Tool

google-adwords-featured Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer's blog. (1) Nice graphical visualizations and estimates for geographics that breaks out locations with volumes. You can change your time views as well. (2) Location breakdowns for geographics of your targeted location. For example, if you are targeting an area such as the United States you have the following options: In blue you will see your Ta [...]


SearchCap: Old Google Street Views, Bing For Schools & DailyMotion’s Upset

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools, the free program offers ad-free and safe searches, daily lesson plans, as well as opportunities […] New Google Maps “Digital [...]


“Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools

Bing for Schools Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools, the free program offers ad-free and safe searches, daily lesson plans, as well as opportunities to earn Reward Points that can be redeemed for Surface tablets. According to the announcement, Bing in the Classroom is already being used by more than 4.5 million students in over 5,000 schools, and has produced more than 500 lesson plans. Bing also claims 9,000 people [...]


New Google Maps “Digital Timeline” Shows Street View Images Dating Back 7 Years

street-view-car-featured Google Maps has launched a cool new feature for its Street View images that lets you see past pictures of various landmarks dating back seven years. From the announcement, "If you see a clock icon in the upper left-hand portion of a Street View image, click on it and move the slider through time and select a thumbnail to see that same place in previous years or seasons." Going back to 2007, the "digital timeline" offers images of various locations, including New York City's Freedom Tower: The announcement also included images of Onagawa, Japan, showing how the feature could be use [...]


DailyMotion Says Google Is Cheating, Serves Up Its Own Video Content Over DailyMotion Videos

DailyMotion-logo-Feb-2014 The president of French video platform DailyMotion Giuseppe de Martino told UK newspaper The Independent he believes Google is leveraging unfair search practices, serving up YouTube videos in place of DailyMotion content. Independent reporter Ian Burrell writes: [De Martino] claims that sometimes when internet users search Google for DailyMotion videos they mysteriously don't appear - yet YouTube-hosted alternatives appear among results. According to the report, Google denies they have engaged in any unfair search result practices. DailyMotion boasts 120 million monthly unique visitor [...]


Enterprise SEO Audits – Go Beyond The Desktop Crawl

spider-web-crawl-featured Digital technology -- and the way consumers are using it -- is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer's attention, or Google rankings, you need to provide quality content and lots of it. (See my article, 3 Tips To Beat The Volume Game, for in-depth discussion on massive internet content growth.) To satisfy this insatiable demand, content management systems and platforms have had to evolve and allow for the agile and dynam [...]


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